In this follow-up to our immensely successful first volume, you ll find over 2000 logos as well as special case study features on brand identities such as MTV, CCTV, and the Metropolitan Museum s Berlin branch. Top design and branding offices featured include MetaDesign, Saffron Brand Consultants, Research Studios, Stefan Sagmeister and Studio Dumbar. With a foreword by MetaDesign s chief design officer Uli Mayer-Johanssen and introduction by branding guru Wally Olins, this collection brings an insider s prospective to the art of designing successful logos.
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About the Author
Julius Wiedemann was born and raised in Brazil. After studying graphic design and marketing, he moved to Japan, where he worked in Tokyo as art editor for digital and design magazines. Since joining TASCHEN, he has been building up the digital and media collection with titles such as Animation Now!, the Advertising Now series, the Web Design series, and TASCHEN's 1000 Favorite Websites.
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Most Helpful Customer Reviews
6 of 6 people found the following review helpful:
4.0 out of 5 stars
logocritiques.com reviews LOGO Design, Vol. 2,
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This review is from: LOGO Design, Vol. 2 (Hardcover)
The latest logo design book from TASCHEN, entitled LOGO Design, Vol. 2, just arrived at my office on Tuesday. I like the size of the book (kinda like a handbook) and it feels good in my hands when browsing through it. The cover is really hefty for a softcover and the pages are thick as well. There is a neat little elastic band (similar to what you would find on a Moleskine) that holds the book closed. LOGO Design, Vol. 2 is well put together and organized in a logical way, though a bit more whitespace surrounding the individual logos would have been nice. The publisher didn't cut corners in the production of this book, its materials are top-notch.
"Brands that communicate an idea, a purpose, and a clear promise together with technical and rational aspects almost always have something in common with the values and attitudes people have" - Uli Mayer-Johanssen Case Studies There are 13 case studies in the book from various design firms, both in-house and outside agencies. While it is nice to read about the thoughts of the designers in regards to the design process, the meaning of elements and so on, I wish there was more shown from the earlier stages of the projects. I often find seeing sketches and notes from those early stages to be insightful and motivating. Nonetheless, the case studies are still thoughtful and worthwhile. I found the interview with Stefan Sagmeister on the custom logo generator for Casa Da Música to be rather interesting. Logo Collection The logo section is categorized into 9 different categories with around 2000 logos. The categories are: * Creative Industry * Events & Entertainment * Fashion & Apparel * Institutions, Government & Regional * Media * Music * Retailers & Food Outlets * Service & Business * Miscellaneous In this section you'll see logos from many firms you know as well as many you don't (Pentagram, Stereo, ImagenAB, Landor & Associates, Logoholik, FutureFarmers, Push, Hula+Hula and many more). The work is a truly an international look at logos and identity. Here are few photos from the various categories. If you're a designer that works on logos occasionally or quite regularly, this book would be a nice addition to your library. [...]
4.0 out of 5 stars
Logo Design,
By Impulsive Relevance (Melbourne) - See all my reviews
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This review is from: LOGO Design, Vol. 2 (Hardcover)
Very good book for general logo, shape and colour inspiration, it contains 100 of different ideas and broader look on what's contemporary!
It delivered in an excellent condition, very useful in the office as a reference book!
3.0 out of 5 stars
Can't Wait for Logo Design 3,
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This review is from: LOGO Design, Vol. 2 (Hardcover)
My boyfriend got me this book for christmas and I love this book... The design of the book is really nice itself. I like the diversity of logos. I also purchased Logo Design 1 and my expectations for Logo Design 2 were high. Even though I found a lot less logo on Logo Design 2 than on the first edition I still like the concept. I like the size and easy to carry I really appreciate that the pages are thick as well. My expectations for Logo Design 3 are high. I am expecting a diversity and quantity of logo designs. I would like to see some campaigns used. I would appreciate to see a cd with all the logo. I think that will be very helpful. I think this book is great tool for students and companies. We can actually see what is going on out there. In other words, I can't wait for Logo Design 3. R660
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