Customer Reviews

LOGO Design, Vol. 2

5 star:		(2)
4 star:		(2)
3 star:		(1)
2 star:		(0)
1 star:		(0)

 

 

The latest logo design book from TASCHEN, entitled LOGO Design, Vol. 2, just arrived at my office on Tuesday. I like the size of the book (kinda like a handbook) and it feels good in my hands when browsing through it. The cover is really hefty for a softcover and the pages are thick as well. There is a neat little elastic band (similar to what you would find on a Moleskine) that holds the book closed. LOGO Design, Vol. 2 is well put together and organized in a logical way, though a bit more whitespace surrounding the individual logos would have been nice. The publisher didn't cut corners in the production of this book, its materials are top-notch.

"Brands that communicate an idea, a purpose, and a clear promise together with technical and rational aspects almost always have something in common with the values and attitudes people have" - Uli Mayer-Johanssen

Case Studies
There are 13 case studies in the book from various design firms, both in-house and outside agencies. While it is nice to read about the thoughts of the designers in regards to the design process, the meaning of elements and so on, I wish there was more shown from the earlier stages of the projects. I often find seeing sketches and notes from those early stages to be insightful and motivating. Nonetheless, the case studies are still thoughtful and worthwhile. I found the interview with Stefan Sagmeister on the custom logo generator for Casa Da Música to be rather interesting.

Logo Collection
The logo section is categorized into 9 different categories with around 2000 logos. The categories are:

* Creative Industry
* Events & Entertainment
* Fashion & Apparel
* Institutions, Government & Regional
* Media
* Music
* Retailers & Food Outlets
* Service & Business
* Miscellaneous

In this section you'll see logos from many firms you know as well as many you don't (Pentagram, Stereo, ImagenAB, Landor & Associates, Logoholik, FutureFarmers, Push, Hula+Hula and many more). The work is a truly an international look at logos and identity. Here are few photos from the various categories.

If you're a designer that works on logos occasionally or quite regularly, this book would be a nice addition to your library.

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Very good book for general logo, shape and colour inspiration, it contains 100 of different ideas and broader look on what's contemporary!
It delivered in an excellent condition, very useful in the office as a reference book!

My boyfriend got me this book for christmas and I love this book... The design of the book is really nice itself. I like the diversity of logos. I also purchased Logo Design 1 and my expectations for Logo Design 2 were high. Even though I found a lot less logo on Logo Design 2 than on the first edition I still like the concept. I like the size and easy to carry I really appreciate that the pages are thick as well. My expectations for Logo Design 3 are high. I am expecting a diversity and quantity of logo designs. I would like to see some campaigns used. I would appreciate to see a cd with all the logo. I think that will be very helpful. I think this book is great tool for students and companies. We can actually see what is going on out there. In other words, I can't wait for Logo Design 3. R660

Great book, tons of logos!!!
If you don't have the first one, you should get it.
The only thing that is missing here and it would make this book perfect is a cd with all the samples in it!

Besides that is a great guide for those who are looking for ideas to design a logo, as a graphic designer I can tell you that you will love this book!

For those who live in Santiago-Chile, do not buy this book on the local libraries it will cost you more than the double of the price!
And don't worry about paying extra money when you get it, I din't pay a single extra peso.

GREAT PURCHASE!
And what can I say about amazon... you do always draw a smile on my face!
First time that I buy a book here, it won't be the last one! :D

The book is so beautiful! and has a great selection of logos. Loved the Tierra Atacama logo, pg 333.