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Color-treated hair requires special care. Protect your hair color with this regimen.
The only haircolor with L’Oréal’s Triple Protection. Protects, replenishes, conditions so hair takes and keeps color beautifully. Super rich, incredibly radiant with 100% gray overage. That’s Excellence.
Our richest color comes from our ultimate care. Excellence by L’Oréal, our first hair color with Triple Protection system revitalizes and protects hair from the inside and out. Now, get younger-looking hair and rich, radiant color. And grays? What grays? Nothing protects better. Nothing covers grays better*.
Vibrant, shiny hair is a timeless sign of beauty, but hair can sometimes show its age in terms of dullness, damage and, of course, grays. If your locks could use a refresh, the proper care goes beyond gray coverage to formulas that actually improve the condition of your hair. Learn how Excellence Creme can restore the vital health, strength and color of youthful hair.
*Compared to each leading competitor's top selling brand.
Remember these expert tips from L'Oreal colorists when applying Excellence at home.
Over the years, hair can become damaged from daily wear and tear. Brushing, washing, even vigorous towel-drying can ruffle the cuticle and leave the hair shaft vulnerable. Moisture and melanin depletion are also the natural results of aging. The key is to treat hair differently as we age, and give it what it needs: protection before, during and after you color.
Not only does hair color give you a new look, it can leave your hair in better condition than it was before the treatment. Whether it’s going darker, lighter or enhancing your natural color, Excellence Creme has the power to brighten your complexion, instill confidence and give you an age-reversing boost.
Gray hair is beautiful. It’s a sweet reminder of a life well-lived. A sign of your experience and wisdom. It can even be super stylish—whether you’ve got a striking gray streak against dark hair, a perfect salt and pepper blend, or a just a shimmering, solid silver look.
But for those of us who’d like to keep grays at bay, the task can be a challenging one, since gray hair is very resistant to taking color. The good news is, it can be done. Excellence Creme with Pro-Keratine Complex hair color is the ideal choice for aging hair because it offers amazing gray coverage, while deeply conditioning. A must for hair that’s over 50% gray. It has the power to transform dull, dry and coarse strands into a silky, shiny mane—all in mere minutes.
Since gray hairs often grow in with a coarser, drier texture than the rest of your hair, they can be super-resistant to coloring. Excellence Creme has been developed specifically to address this challenge. It protects your hair before, during and after the process. First, a pre-color serum softens hair, seals fragile ends and prepares it to better accept color. Next, the color application keeps hair nourished with the active ingredient, Pro-Keratine. Finally, an après-coloring deep conditioner safeguards the rich radiance. Make sure you leave color on hair for the full recommended time and keep in mind that stubborn grays may need an extra 10 minutes to fully absorb the formula.
Before coloring, apply the Pre-Color Protective Treatment to protect fragile ends and help prepare hair to accept color evenly. To open tube, twist round tip so that it breaks off. Massage product into dry ends before coloring, avoiding the root area. Wait for 2 minutes, do not rinse and cotinue with mixing color.
Part 1: Mix
Step 1. Put on colorist gloves and twist off the tip of the Developer (1) bottle cap before beginning. Remove cap from bottle.
Step 2. Pierce the opening of the Color Creme (2) tube completely with the point provided in the top of the cap. Do not point either end of the tube toward the face while opening or using. Squeeze entire contents of Color Creme (2) into the Developer (1) bottle and recap the bottle.
Step 3. Place your finger over open tip, point away from your face and shake thoroughly until mixture is totally blended. Developer bottle is now your haircolor applicator bottle. (Never leave the tip of the developer bottle unopened after mixing – the container may burst. Use immediately and do not save any unused mixture.)
Part 2: Apply to Roots
Step 1. Make 1/4-inch partings throughout your dry, unwashed hair with regular applicator tip. Apply color onto new growth root area until completely saturated.
Step 2. Leave color on new growth root area for 20 minutes. For resistant grays, leave mixture on hair an additional 10 minutes.
Part 2: Apply to Rest of the Hair
Step 1. Apply remaining product to the rest of the hair. Make sure all the hair is completely saturated. Optional: If you choose to use full coverage comb for easier application, remove applicator tip and attach comb on protective creme developer (1) bottle.
Step 2. Pile hair loosely on top of your head and let develop for an additional 10 minutes.
Part 3: Rinse Out
When time is up, add a small amount of warm water to the hair and lather color mixture through the hair. Rinse until water runs clear.
Part 4: Condition & Recondition
Apply half the tube of Conditioner (3) through hair. Leave on for 1 to 2 minutes. Rinse thoroughly with warm water. Style as usual. Use the other half of the Conditioner (3) two weeks after you color.
Join the L’Oreal Paris Gold Rewards Program and earn 1 free haircolor when you buy 5 boxes. Simply purchase your favorite haircolor product and enter the code found within your box online. Each code entered will equal 1 credit. Once you reach 5 credits, you will earn your 6th box free, awarded in the form of a coupon valid at any store location.
Visit the official website for more information.
Color: 5CB Medium Chestnut Brown
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Covers the gray well.
I've used a number of different hair color products through the years and it is my humble opinion that L'Oreal is simply the best hair color I've ever used.
I do have a lot of reddish undertone to my hair, and this color looks very much like my natural color which I always consider reddish brown.
The light beige brown dye turned my hair way darker than expected - soft black in some areas - and I followed the instructions exactly as written. Read morePublished 1 day ago by Kat N
dye didn't color my grey. a total waste of money! as a mater of fact, I want my money back.Published 3 days ago by bonsai
I've tried many different colors but this is my favorite color. I am on a limited income and can not go to a salon to get my hair colored. Read morePublished 3 days ago by Lucy Ann
I used it and times it exactly as the directions instructed and the color was neither "light" nor "beige". Read morePublished 6 days ago by Kevin M Southerland
I love the color - a nice rich brown, but it fades quickly - and on my hair when it fades it tends to turn a brassy red - which I dislike. Maybe I need a better shampoo. Read morePublished 7 days ago by Lynn R. Beekman
Good base. My hair just grows too fast! (Good problem to have...)Published 8 days ago by Melissa H. Dees
I will start by stating that I usually buy the color Medium Blonde 8bb , but it has become very difficult to find. Read morePublished 10 days ago by tlyn