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Color: 7 Dark Blonde
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Our gold standard of beautiful color and shine that defies fade-out for up to 8 weeks. Luminous color shines from every strand. Care Suprême Conditioner, with Shine Serum, Vitamin E, and UV filter locks in first day color vibrancy and provides soft, luxuriously silky hair.
Choosing the right hair color can be a daunting task, but we've laid out the basics.
Hair color by the numbers:
Hair color ranges from black (level 1) to lightest blonde (level 10). The further you move away from your natural color, the more dramatic your results. That means your roots will be noticeable sooner. For more time between colorings, stay 2 levels lighter or darker than your natural color.
Hair color by tone:
Tone is measured in warm, cool and neutral. If you want to add warmth to your hair, go with golden, chestnut or bronze tones. Or, keep it cool with icy, ashy or smoky shades. Shades with 'neutral' in their name allow your natural color to show through the result and provide the best gray coverage.
Part 1: Mix
Step 1. Put on premium colorist gloves and twist off the tip of the Color Optimizing Creme 1 applicator cap, then remove cap from bottle.
Step 2. Pour entire contents of Color Gel 2 bottle into Color Optimizing Creme 1 applicator bottle and replace cap securely.
Step 3. Place your gloved finger over open tip. Point away from your face and shake thoroughly until mixture is totally blended.
Part 2: Apply
Step 1. Use the applicator to squeeze mixture onto hair. For hair with resistant gray, apply to gray areas first.
Step 2. Work gently through hair as you would a shampoo.
Step 3. Use enough mixture to saturate your hair; then loosely pile your hair on top of your head. Short hair does not require using all of the mixture.
Step 4. If any mixture gets on your skin, wipe it off with a damp towel.
Part 3: Time
For hair with little or no gray, leave color on for 25 minutes. For gray hair, leave on for an additional 10 minutes.
Part 4: Rinse
When time is up, add a small amount of water to hair and work into a lather. Then, rinse with water until water runs clear. If mixture gets into your eyes, rinse immediately with lukewarm water.
Part 5: Condition
Apply enough Care Suprême Color-Saving Conditioner (3) to thoroughly saturate your hair. Massage through hair. Leave on for 2 minutes. Rinse with water until water runs clear. Style as usual.
Superior Preference has been voted #1 home hair color by Allure readers, but what exactly is it that makes it the gold standard of hair color? Read on to find out.
You don’t have to hit the salon to get rich and luminous color from roots to ends. Preference’s Superior Fade-Defying Color and Shine System creates a rich long lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks.
In over 50 rich hues, ranging from lustrous blonde to fiery auburn to smoldering ebony, make it easier than ever to find your match. Experimenting with colors from the Preference line is a great way to express different facets of your personality—and it can help you settle on your all-time favorite shade.
Join the L’Oreal Paris Gold Rewards Program and earn 1 free haircolor when you buy 5 boxes. Simply purchase your favorite haircolor product and enter the code found within your box online. Each code entered will equal 1 credit. Once you reach 5 credits, you will earn your 6th box free, awarded in the form of a coupon valid at any store location.
Visit the L'Oreal Paris website for more information.
i was nervous to try this product and some of the reviews were so vague and misleading since no one seems to specify what color they are using. Read morePublished 16 hours ago by stephan
Perfect color and easy to use. I used to pay for the salon but now I do it my self. I signed up for the subscription and it's a great deal. Read morePublished 2 days ago by Theresa
I colored my hair and it came out with a red tint even though this is an ash. Could just be my hair but I'm not too sure because the loreal excellence dark ash brown came out... Read morePublished 4 days ago by rachel bailey
This is the only color that would dye my dirty blonde hair blond without a reddish color. I've been using it for 13 yrs. Tried once or twice an other brand - not the same. Read morePublished 6 days ago by Blue Topaz
This used to be my go-to hair color, but in the last 2 or 3 uses, it's faded to a weird orange color. Read morePublished 10 days ago by Amazon Customer