Preference Dark Blonde

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  • Preference Dark Blonde
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About the Product

  • Our gold standard of beautiful, luminous, salon-quality permanent hair color
  • Formulated with Care Supreme Conditioner infused with Shine Serum, Vitamin E, and UV filter to lock in first day color vibrancy and provide soft, luxuriously silky hair
  • Up to 8 weeks of fade-defying color
7 Dark Blonde 57 Color options: 7 Dark Blonde
Color: 7 Dark Blonde
10NB Ultimate Natural Blonde
10NB Ultimate Natural Blonde Loading details...
2BL Black Sapphire
2BL Black Sapphire Loading details...
3 Soft Black
3 Soft Black Loading details...
4 Dark Brown
4 Dark Brown Loading details...
4A Dark Ash Brown
4A Dark Ash Brown Loading details...
4G Dark Golden Brown
4G Dark Golden Brown Loading details...
4R Dark Auburn
4R Dark Auburn Loading details...
5 1/2 AM Medium Amber Copper Brown
5 1/2 AM Medium Amber Copper Brown Loading details...
5 Medium Brown
5 Medium Brown Loading details...
5A Medium Ash Brown
5A Medium Ash Brown Loading details...
5CG Paris Couture Iced Golden Brown
5CG Paris Couture Iced Golden Brown Loading details...
5MB Medium Auburn
5MB Medium Auburn Loading details...
5RM Paris Couture Rich Merlot Red
5RM Paris Couture Rich Merlot Red Loading details...
6AB Chic Auburn Brown
6AB Chic Auburn Brown Loading details...
6R Light Auburn
6R Light Auburn Loading details...
7 Dark Blonde
7 Dark Blonde Loading details...
7A Dark Ash Blonde
7A Dark Ash Blonde Loading details...
8A Ash Blonde
8A Ash Blonde Loading details...
8G Golden Blonde
8G Golden Blonde Loading details...
8GB Golden Iridescent Blonde
8GB Golden Iridescent Blonde Loading details...
8RG Paris Couture Rose Gold Blonde
8RG Paris Couture Rose Gold Blonde Loading details...
9 Natural Blonde
9 Natural Blonde Loading details...
9.5A Lightest Ash Blonde
9.5A Lightest Ash Blonde Loading details...
9.5BB Lightest Beige Blonde
9.5BB Lightest Beige Blonde Loading details...
9.5NB Lightest Natural Blonde
9.5NB Lightest Natural Blonde Loading details...
9DG Paris Couture Delicate Golden Blonde
9DG Paris Couture Delicate Golden Blonde Loading details...
9G Light Golden Blonde
9G Light Golden Blonde Loading details...
Champagne Blonde 8.5A
Champagne Blonde 8.5A Loading details...
Dark Mahogany Brown 4M
Dark Mahogany Brown 4M Loading details...
Dark Soft Mahogany Brown 4SM
Dark Soft Mahogany Brown 4SM Loading details...
Extra Light Ash Blonde LB-01
Extra Light Ash Blonde LB-01 Loading details...
Extra Light Natural Blonde LB-02
Extra Light Natural Blonde LB-02 Loading details...
Hi-Lift Ash Brown UL 61
Hi-Lift Ash Brown UL 61 Loading details...
Intense Dark Red RR-04
Intense Dark Red RR-04 Loading details...
LB12 Les Blondissimes Ultra Light Natural Blonde
LB12 Les Blondissimes Ultra Light Natural Blonde Loading details...
Light Amber Brown 6AM
Light Amber Brown 6AM Loading details...
Light Ash Blonde 9A
Light Ash Blonde 9A Loading details...
Light Ash Brown 6A
Light Ash Brown 6A Loading details...
Light Beige Brown 6BB
Light Beige Brown 6BB Loading details...
Light Brown 6
Light Brown 6 Loading details...
Light Golden Reddish Blonde 9G
Light Golden Reddish Blonde 9G Loading details...
Lightest Auburn 7LA
Lightest Auburn 7LA Loading details...
Lightest Golden Brown 6.5G
Lightest Golden Brown 6.5G Loading details...
Medium Ash Blonde 7.5A
Medium Ash Blonde 7.5A Loading details...
Medium Blonde 8
Medium Blonde 8 Loading details...
Medium Chestnut Brown 5CB
Medium Chestnut Brown 5CB Loading details...
Medium Golden Brown 5G
Medium Golden Brown 5G Loading details...
Medium Mahogany Brown 5MM
Medium Mahogany Brown 5MM Loading details...
Natural Black 2
Natural Black 2 Loading details...
Purest Black 2B
Purest Black 2B Loading details...
RR-07 Intense Red Copper
RR-07 Intense Red Copper Loading details...
UL51 Sun-Kissed Caramels Hi-Lift Natural Brown
UL51 Sun-Kissed Caramels Hi-Lift Natural Brown Loading details...
UL63 Sun-Kissed Caramels Hi-Lift Gold Brown
UL63 Sun-Kissed Caramels Hi-Lift Gold Brown Loading details...
Ultimate Black 1
Ultimate Black 1 Loading details...
Ultra Light Golden Brown UL63
Ultra Light Golden Brown UL63 Loading details...
Ultra Light Natural Brown UL51
Ultra Light Natural Brown UL51 Loading details...
Whispersoft Blonde 10WB
Whispersoft Blonde 10WB Loading details...
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Preference Dark Blonde + San Francisco Bay OneCup, French Roast, 80 Single Serve Coffees + Keurig, Green Mountain Coffee, Breakfast Blend, K-Cup packs, 72 Count
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Preference Dark Blonde
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Product Description

Color: 7 Dark Blonde

With fade-defying colorants, superior preference stays true to tone for up to eight weeks without fading or turning dull and brassy. Care supreme conditioner, enriched with vitamin e and UV filter, helps lock in first-day color vibrancy, brilliance, and get a salon like look in minutes.

Product Details

Color: 7 Dark Blonde
  • Product Dimensions: 2.4 x 3.6 x 6.2 inches ; 10.4 ounces
  • Shipping Weight: 10.4 ounces (View shipping rates and policies)
  • Domestic Shipping: Item can be shipped within U.S.
  • International Shipping: This item is not eligible for international shipping. Learn More
  • ASIN: B004C0LX6O
  • UPC: 071249253144
  • Item model number: 071249253144
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (510 customer reviews)
  • Amazon Best Sellers Rank: #44,988 in Beauty (See Top 100 in Beauty)
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From the Manufacturer


Why you'll love it
  • Fade-defying color and shine.
  • Luminous results.
  • Lasts up to 8 weeks.

Our Gold Standard: Luminous, Fade-defying Hair Color

Our gold standard of beautiful color and shine that defies fade-out for up to 8 weeks. Luminous color shines from every strand. Care Suprême Conditioner, with Shine Serum, Vitamin E, and UV filter locks in first day color vibrancy and provides soft, luxuriously silky hair.

Over 50 Luminous Shades - Choose the shade that's right for you

Choosing the right hair color can be a daunting task, but we've laid out the basics.

Hair color by the numbers:

Hair color ranges from black (level 1) to lightest blonde (level 10). The further you move away from your natural color, the more dramatic your results. That means your roots will be noticeable sooner. For more time between colorings, stay 2 levels lighter or darker than your natural color.

Hair color by tone:

Tone is measured in warm, cool and neutral. If you want to add warmth to your hair, go with golden, chestnut or bronze tones. Or, keep it cool with icy, ashy or smoky shades. Shades with 'neutral' in their name allow your natural color to show through the result and provide the best gray coverage.


Application tips and tricks from L'Oreal's expert colorists
  • Always apply color to dry, detangled and unwashed hair. The natural oils in your scalp act as a protective layer when applying color.
  • Before applying, do a skin allergy test to see if a reaction occurs.
  • Do a strand test by applying color to a small section of hair before covering your whole head.
  • Rinse your hair in cold water after coloring to keep color from running.
  • Do not shampoo your hair until 24 hours after coloring to maintain color vibrancy.
  • After coloring, skip clarifying shampoos and hot oil treatments. These products can strip or fade hair color.

Step-by-Step Guide for Applying Superior Preference at Home

Part 1: Mix

Step 1. Put on premium colorist gloves and twist off the tip of the Color Optimizing Creme 1 applicator cap, then remove cap from bottle.

Step 2. Pour entire contents of Color Gel 2 bottle into Color Optimizing Creme 1 applicator bottle and replace cap securely.

Step 3. Place your gloved finger over open tip. Point away from your face and shake thoroughly until mixture is totally blended.

Part 2: Apply

Step 1. Use the applicator to squeeze mixture onto hair. For hair with resistant gray, apply to gray areas first.

Step 2. Work gently through hair as you would a shampoo.

Step 3. Use enough mixture to saturate your hair; then loosely pile your hair on top of your head. Short hair does not require using all of the mixture.

Step 4. If any mixture gets on your skin, wipe it off with a damp towel.

Part 3: Time

For hair with little or no gray, leave color on for 25 minutes. For gray hair, leave on for an additional 10 minutes.

Part 4: Rinse

When time is up, add a small amount of water to hair and work into a lather. Then, rinse with water until water runs clear. If mixture gets into your eyes, rinse immediately with lukewarm water.

Part 5: Condition

Apply enough Care Suprême Color-Saving Conditioner (3) to thoroughly saturate your hair. Massage through hair. Leave on for 2 minutes. Rinse with water until water runs clear. Style as usual.

Treat yourself to superior hair color

Superior Preference has been voted #1 home hair color by Allure readers, but what exactly is it that makes it the gold standard of hair color? Read on to find out.

You don’t have to hit the salon to get rich and luminous color from roots to ends. Preference’s Superior Fade-Defying Color and Shine System creates a rich long lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks.

In over 50 rich hues, ranging from lustrous blonde to fiery auburn to smoldering ebony, make it easier than ever to find your match. Experimenting with colors from the Preference line is a great way to express different facets of your personality—and it can help you settle on your all-time favorite shade.

Gorgeous Haircolor has its rewards: Join the Gold Rewards Program

Join the L’Oreal Paris Gold Rewards Program and earn 1 free haircolor when you buy 5 boxes. Simply purchase your favorite haircolor product and enter the code found within your box online. Each code entered will equal 1 credit. Once you reach 5 credits, you will earn your 6th box free, awarded in the form of a coupon valid at any store location.

Visit the L'Oreal Paris website for more information.


Important Information

Directions
Important: Follow the usage advisory. Read and follow the insert.
Store between 50°F and 80°F.

Customer Questions & Answers

Customer Reviews

4.0 out of 5 stars

Most Helpful Customer Reviews

40 of 44 people found the following review helpful By A. Mayes on September 19, 2013
Color: 8RG Paris Couture Rose Gold Blonde
I have naturally strawberry blonde hair but am going grey fast. For years any product I have tried either just turned my hair red and brassy or blonde and ashy. This one has an excellent balance of blonde and strawberry blonde hints without an overly brassy look. It covers grey fairly well or at least they blend into the blonde. When I am done my hair is evenly colored and feels better than before I applied the color, my own hair dresser said it is one of the best home dye jobs she has ever seen. My only complaints are not many places stock it and it does have a strong smell which my husband hates.
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64 of 74 people found the following review helpful By K. FLETCHER on August 8, 2012
Color: UL51 Sun-Kissed Caramels Hi-Lift Natural Brown
Every year I have tried dyeing my dark brown hair in the hopes I could lighten it a few shades to a warm/golden brown. And each time I would get red, yellow, or orange hair or no change at all. So, this summer I read somewhere you need a "hi-lift" dye to lighten dark hair (and not bleach it or do anything drastic). Soon after I just happened to find this dye in my local pharmacy. I bought it, but was hesitant/afraid to use it and be disappointed yet again. I waited about week and decided to just go for it. SO glad I did! I FINALLY have the hair color I always wanted. It truly looks "sun-kissed," AND it's affordable. So happy every 6 weeks when I get to renew my love affair with my hair. :)
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5 of 5 people found the following review helpful By Sheila on January 17, 2015
Color: 9.5A Lightest Ash Blonde Verified Purchase
I used to color hair back in the 60's and I can tell you, that L'Oreal Preference is the best product out there for Outstanding color, and it keeps it's color longer than any other Brand that I have used. Gray and White hair are very hard to get color to take using other products, it just won't get the roots to color. So far I have not had that problem with Preference, even on my roots. Since my hair is getting whiter and whiter, it is starting to cause a problem sometimes, but again, not with L'Oreal Preference. If that does happen to you, just cut the light color mix in half, and mix up a bit of the darker color and add it to one of the halves. THEN do your roots in the darker shade, and the rest of your hair with the light shade. It works! You will have to play with it and try different things, but I would also suggest to only go up one shade. If your hair is all one color, no problem, follow the directions, and you will love the results.
The next best thing, your hair does not turn into a straw mess. It doesn't dry out at all. I love it, you will too.
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6 of 7 people found the following review helpful By D. Wilson on December 8, 2013
Color: 8RG Paris Couture Rose Gold Blonde Verified Purchase
Loreal Preference 8RG rose-gold is a beautiful color, not brassy, not orange, not pink, but a soft warm and natural look. The "rose" component is mild, and could be "beefed up a bit" for my tastes.

Actually my hair processed a lighter color than shown, possibly because I have about 25% grey, along with "dishwater" deep mousie blonde natural hair. I am giving this 8RG rose gold color 5 stars for the color proposed, WITHOUT HAVING GREY HAIR. Sadly, my white / grey hair, at the roots, and along the hairline by my face REMAINS GREY AND WHITE (for the last (3) three months of repeated extended times worth of coloring,

Loreal's claim for 100% grey coverage is a falsehood, for me. Also, it was a falsehood for my mother, after multiple attempts with various Loreal Preference colors, and having tried leaving it on for a torturous full 45-50 extended minuties to cover grey hair, as directed..

I desired this color so much, I order several month's supply. Now, in search of a grey hair remedy, today I am ordering (via Amazon.com) the "Ardell's" grey drop additive for all haircoloring. I really hope it works, or I will be discontinuing Loreal haircoloring products. I will still use Loreal's hairspray, with the finest sprayer.

Also, the ammonia fumes, from Loreal's haircoloring, is SO overpowering, it surely cannot be good to breath it, burning my eyes, nasal and respiratory track. So, I am considering changing to Nutriese Garnieir products, without the ammonia fumes, and better grey coverage. (But, Nutriese does not have any Medium Rose Gold color,......yet). (Maybe, I'll try experimenting in mixing a touch of red with Nutriese's medium golden blonde. (?)
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4 of 4 people found the following review helpful By E on August 7, 2013
Color: 5CG Paris Couture Iced Golden Brown
My hair was already a medium golden brown when I started. I was looking to add some depth and a slight change of hue. Wow, was I in for a shock. I had to take it off after 20 minutes because it looked like it was turning black. This product turned my hair a dark brown without any of the lovely hues the product advertises. I would not recommend this for anyone.
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8 of 10 people found the following review helpful By Katherine Roseberry on February 24, 2015
Color: RR-07 Intense Red Copper Verified Purchase
I am really pleased with this product. My hair is naturally medium brown, and the ends were a dark blonde from a faded previous dye. The Intense Red Copper turned out to be a great shade, and it covered both the natural and dyed hair evenly. I did have to leave it on much longer than the recommended 25 minutes to get close to the color on the box (40-50 minutes), but that wasn't a big deal since I did a couple of test strands to figure out the timing. The color is a very pretty, dark orange-red, but the type that looks natural. It was a bit too bright until the first shampoo 3 days later, but now it's perfect and I've gotten a ton of compliments. My only complaints are that the color is a little monotone, lacks the natural highlights that un-dyed hair has, and my hair is still a little dry, despite the conditioner that comes with it. Other than that, I love it!
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Most Recent Customer Reviews

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