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  • Feria Golden Sunset
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Feria Golden Sunset

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Golden Sunset
  • Multi-faceted shimmering permanent hair colour with 3X highlights delivers intensified, brilliant results
  • Inspired by cutting-fashion, Feria's prismatic colour spectrum is custom-blended for bold, head-turning shades
  • Revolutionary power shimmer conditioner hydrates and conditions week after week so hair is never wrecked or ravaged
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L'Oreal Infallible

Complete the regimen

Curated by: L'Oreal Paris

Color-treated hair requires special care. Protect your hair color with this regimen.

This item: Feria Golden Sunset
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Product Description

Color: Golden Sunset

With Ferias, what you see is the shimmer. Multi-faceted shimmering color with 3x highlights delivers intensified, brilliant results. Inspired by cutting-edge fashion, ferias prismatic color spectrum is custom-blended by L’Oreal master colorist.

Product Details

Color: Golden Sunset
  • Product Dimensions: 2.8 x 3.5 x 6.5 inches
  • Shipping Weight: 9.6 ounces (View shipping rates and policies)
  • Domestic Shipping: Item can be shipped within U.S.
  • International Shipping: This item is not eligible for international shipping. Learn More
  • UPC: 071249121290
  • Item model number: A07649
  • Average Customer Review: 3.6 out of 5 stars  See all reviews (882 customer reviews)
  • Amazon Best Sellers Rank: #48,965 in Beauty (See Top 100 in Beauty)
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From the Manufacturer

Why You'll Love It
  • Multi-faceted shimmering color.
  • Intensified, brilliant results with 3X the highlights.
  • Revolutionary Power Shimmer Conditioner hydrates and conditions.
  • Power shades are infused with an extra shot of pure dyes for beyond bold color.
  • Absolute Platinum lightens up to 7 levels without a drop of ammonia.

L'Oreal Paris Feria Hair Color

Live in Color

Féria is for the bold. The colorful. The trendsetters. Multi-faceted, shimmering all-over color delivers brilliant results with 3X the highlights. Inspired by the runway, Féria's prismatic color spectrum is custom-blended by L’Oreal master colorists for bold, head-turning shades – no appointment necessary. The revolutionary Power Shimmer Conditioner hydrates and conditions week after week so hair is never wrecked or ravaged.

With Ferias, what you see is the shimmer. Multi-faceted, shimmering color with 3x highlights delivers intensified, brilliant results.

Find Your Feria from Over 30 Shimmering Shades

Choosing the right hair color can be a daunting task, but we've laid out the basics.

Hair Color by the Numbers:

Hair color ranges from black (level 1) to lightest blonde (level 11). The further you move away from your natural color, the more dramatic your results. We recommend staying within 2-3 shades of your natural color for best coloring results. Remember that hair color cannot lighten pre-colored hair.

Hair Color by Tone:

Tone is measured in warm, cool and neutral. If you want to add warmth to your hair, go with golden, chestnut or bronze tones. Or, keep it cool with icy, ashy or smoky shades.

Use our shade selector chart to the left to see the full range of shades and find the one that's right for you.

Expert Application Tips from L'Oreal Colorists
  • Before applying, do a skin allergy test to see if a reaction occurs
  • Do a strand test by applying color to a small section of hair before covering your whole head.
  • Always apply color to dry, detangled and unwashed hair. The natural oils in your scalp act as a protective layer when applying color.
  • If you have thick or long hair, use two boxes.
  • Apply a small amount of Shimmer Booster Conditioner to hairline, ears and back of neck to prevent possible staining of skin.
  • Rinse your hair in cold water after coloring to keep color from running.
  • Do not shampoo your hair until 24 hours after coloring to maintain color vibrancy.
  • After coloring, skip clarifying shampoos and hot oil treatments. These products can strip or fade hair color.

Step-by-Step Guide for Applying Feria at Home


Step 1. Be sure hair is dry, unshampooed and detangled. Put on colorist gloves. Drape towel over shoulders to protect clothing.

Step 2. Twist off tip from the Shimmering Conditioning Developer Crème Bottle (2). Then, remove applicator cap from bottle completely.

Step 3. Pour all of the Shimmering Conditioning Color Gel (1) into Shimmering Conditioning Developer Crème Bottle (2).

Step 4. Open Aromatic Shimmer Serum (ampoule labeled (3)) and pour contents into bottle (2).

Step 5. Replace applicator cap securely on Shimmering Conditioning Developer Crème Bottle (2).

Step 6. Place your gloved finger over open tip. Point away from your face and shake well until contents are thoroughly mixed.


Step 1. Immediately after mixing, squeeze color from bottle (2) onto dry, unwashed hair beginning in front. Work mixture gently through hair, from roots to ends.

Step 2. Use as little or as much mixture as needed to saturate hair completely. Refer to lines on bottle (2) label as a guide.

Step 3. Pile longer hair loosely on top of head, securing with a plastic clip if necessary.


Féria develops in 25 minutes. Don’t skimp on processing time! If you rinse your color before it has enough time to develop, it won’t reach its most-gorgeous potential.


When time is up, keeping gloves on, add a little cool water to hair and gently work into a lather. Rinse thoroughly until water runs clear. Squeeze excess water from hair.

Deep Condition, Shimmer and Shine:

Apply the Shimmer Boost Conditioner (4) to hair. Work through and let penetrate for two minutes. Rinse thoroughly with cool water until water runs clear. No need to shampoo.

Explore the Féria Collection. Find the Color Uniquely Yours

Power Violet

Féria Power Violet is multi-faceted, shimmering color. This Féria has an extra shot of pure dyes for violet that's beyond vivid. Live in violet. Live in Féria.

Power Copper

Féria Power Copper is multi-faceted, shimmering color. This Féria has an extra shot of pure dyed for copper that's fearless, beyond bold. Live in copper. Live in Féria.

Power Red

Stand out from the crowd with show-stopping Féria Power Reds. This Féria has an extra shot of pure dyes. With Color Booster technology for color beyond bold. Live in red.

Absolute Platinum

White this pure must be Féria Absolute Platinum. An Extreme Lightening System that lightens up to 7 levels without ammonia for white hot results. With tinted conditioner to neutralize brassiness.

Gorgeous Haircolor Has Its Rewards: Join the Gold Rewards Program

Join the L’Oreal Paris Gold Rewards Program and earn 1 free haircolor when you buy 5 boxes. Simply purchase your favorite haircolor product and enter the code found within your box online. Each code entered will equal 1 credit. Once you reach 5 credits, you will earn your 6th box free, awarded in the form of a coupon valid at any store location.

Visit the L'Oreal Paris website for more information.

Important Information

Safety Warning
Usage advisory - safety warnings.
Important: haircolor can cause an allergic reaction which, in certain rare cases, can be severe. Therefore, you must follow these precautions:
Do not use if:
You have already had a reaction to a haircolor product.
You have a sensitive, itchy or damaged scalp.
If you have a tattoo, the risks of allergic reaction may be increased.
Perform a skin allergy test 48 hours before each use of this product (see insert). Remember to buy your product 2 days ahead of time.
Avoid contact of this product with eyes and skin.
If product gets into eyes, rinse immediately.
Wear gloves provided in kit.
Thoroughly rinse hair after application.
Do not use over compound henna or progressive color.
Wait at least 14 days after bleaching, relaxing or perming before coloring.
Keep product out of the reach of children. Do not apply on children.
Caution: this product contains ingredients which may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made. This product must not be used for dyeing the eyelashes or eyebrows; to do so may cause blindness.
Read and follow the insert.
Hair color can cause an allergic reaction.

Aqua/water, trideceth-2 carboxamide mea, propylene glycol, hexylene glycol, peg-2 oleamine, polyglyceryl-4 oleyl ether, oleyl alcohol, alcohol denat., ammonium hydroxide, polyglyceryl-2 oleyl ether, oleic acid, sodium diethylaminopropyl cocoaspartamide, pentasodium pentetate, ammonium acetate, parfum/fragrance, 2-methyl-5-hydroxytoluene, p-phenylenediamine, sodium metabisulfite, p-aminophenol, erythorbic acid, resorcinol, phenyl methyl pyrazolone, p-methylaminophenol sulfate, 6-hydroxyindole, alpha-isomethyl ionone, eugenol, linalool, citronellol. color optimizing creme: aqua/water, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-30, glycerin, pentasodium pentetate, sodium stannate, tetrasodium pyrophosphate. care supreme conditioner: aqua/water, cetearyl alcohol, glycerin, behentrimonium chloride, candelilla cera/candelilla wax, amodimethicone, cetyl esters, isopropyl alcohol, parfum/fragrance, methylparaben, trideceth-12, hexyl cinnamal, linalool, benzyl alcohol, chlorhexidine dihydrochloride, cetrimonium chloride, butylphenyl methylpropional, limonene, amyl cinnamal, ppg-5-ceteth-20, geraniol, benzyl benzoate, oleth-10, citronellol, disodium cocoamphodipropionate, alphaisomethyl ionone, lecithin, cnnamal alcohol, phosphoric acid, tocopherol, ethylhexyl salicylate, phenoxyethanol, methyl-2-octynoate, ethylparaben

Important: Follow the usage advisory. Read and follow the insert. Store between 50°F and 80°F.

Customer Questions & Answers

Customer Reviews

3.6 out of 5 stars

Most Helpful Customer Reviews

120 of 136 people found the following review helpful By Jerusha VINE VOICE on July 20, 2007
Color: Copper Shimmer
I've been dying my hair various shades of red for just about 10 years. One of the problems with the red shades, it seems, is that they fade after about a few weeks. After growing frustrated with the same-old color I'd been using for years ("light reddish blonde" which faded to "blonde with some orange" in about 2 weeks), I decided to go dramatic with this color by Feria. Feria is known for *dramatic* color, so it seemed right up my alley.

My immediate results were ~spectacular~ and I loved it!. The color was rich, prismatic, and it actually looked like I had highlights. I did notice some spots of unevenness, where areas were considerably darker red than others, which is hard to tell if it is because I was doing the coloring too soon after my previous coloring (about 3 weeks) or if the dye itself was applied unevenly (meaning you need to be hyper-vigilant about ensuring the dye is really applied evenly). My natural color is dark brown (and the color it was being dyed over was a darker auburn), and my color results were pretty much as depicted on the box, if not ever-so-slightly darker. Dramatic and eye catching, just what you'd expect from Feria.

It's now been 2 weeks, however, and the color has faded considerably. It's still red, but not as it was before. I'm not really disappointed, but I would have liked to maintain that "freshly dyed" color for a little longer. The kit, of course, includes conditioner that you use immediately after dying, then supposedly use "once a week until redoing color" to help maintain the color. While the conditioner does seem to help keep the color, the problem is there isn't *near* enough conditioner included to condition your hair for the 4-6 weeks between colorings. Why can't they sell more conditioner separately?
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88 of 104 people found the following review helpful By Amazon Customer on January 17, 2008
Color: Copper Shimmer
I'm a natural redhead (or was!) & for me this is the best color I've found. My sister is a hair colorist in Georgia and told me this is the only "over the counter" color that's got any decent color. The tone on tone colors are actually noticeable and you don't have to be a genius to get it right, just mix it.

Note: Once I've done my roots, I add water & conditioner (Dove, cheap & good) to the dye before I pull the color through the rest of my hair. The lower I get, the more I add to the dye (I've got long hair & one bottle is enough). Helps keep from overprocessing the older hair and damaging it too much. Biggest diff. w/over the counter is the amount of ammonia...more damagins.
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25 of 27 people found the following review helpful By Augustina on March 15, 2015
Color: Extreme Platinum Verified Purchase
This review is for the Absolute Platinum color. If you have any experience doing platinum blonde yourself with bleach powder and developer, you'll know that it's messy and kind of tricky. Nothing gets your hair whiter than doing it yourself and applying the Wella White Lady toner, but it's a rocky process such that it's easy to fry your hair, have uneven spots, or even accidentally tint it purple. Salons in NYC charge you upwards of $200 for just roots and most of the time I'd leave with yellow hair I'd still end up having to fix myself. Enter Feria Platinum. I wasn't too sure about this at first, but decided to give it a shot and I love it. I am totally back to platinum thanks to the ease of use, the cream spreads really well so you get good coverage, and it didn't fry my hair. For truly white platinum you'll need to get a different toner than the conditioner in the package, but overall this is great stuff.

Each time I've gone platinum it's been after having dying my hair red or black. I used this product most recently after dying my hair red (also with Feria) and I'll share how I got my results. My recommendation for doing it with this product is to first start gradually lightening your hair with a golden blonde color. If you're in a hurry, do it once a week. If you're not in a hurry, do it when you you touch up your roots, and gradually go a shade of blonde lighter. The last color I did was the Bleach Blonde which ended up making my hair pretty yellow, as expected. I wore a hat for three days and didn't wash my hair. Today I used the Platinum, putting it first on the darker strands of hair that were still holding onto the old red. After 20 minutes, I worked it into the rest of my hair, then let it sit for 20 minutes. Total time was 40 minutes.
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164 of 205 people found the following review helpful By KellsH on December 6, 2013
Color: Extreme Platinum
I felt compelled to review this as I've just used it for the first time. I am a veteran home-colorer...been doing blonde in various shades for 15 years, and yes I still have hair left. First of all, don't even try mixing this in the teensy bottle they provide. Get an old bowl or a color mixing bowl. And if you have hair even past your collar bone, get two boxes. The consistently is thick, which is great for not dripping but not great for evenly applied color. You're going to need a lot to saturate your whole head if that's what you're doing. This is a nice alternative to bleaching, yes. But with drawbacks. If you have hair darker than dirty blonde, you're going to get brassy results no matter what you do. Only with extensive bleaching using a high volume peroxide solution will you get snowy white locks. I started with dirty blonde today, and my hair is a very, very light blonde now. I used the violet-tinted conditioner provided, and left it on my head for about 20 minutes which did counteract some brassiness I was left with. I'd recommend using a violet tinted shampoo and conditioner for maintaining your blonde and keeping brass toned down, especially if you have hard water. You can make your own purple or blue tinted conditioner by adding some manic panic or Jerome Russell dye to a large amount of cheap conditioner.
If you found this review helpful, please click 'yes'...thanks!!
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