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  • L'Oreal Paris True Match Super Blendable Makeup, Soft Ivory, 1.0 Ounces
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L'Oreal Paris True Match Super Blendable Makeup, Soft Ivory, 1.0 Ounces


Price: $7.99 & FREE Shipping on orders over $35. Details
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Soft Ivory
  • Light to medium coverage makeup for all skin types formulated with Precise Match Technology so you can control coverage and match to your skin tone
  • Enriched with Vitamins A and C, wheat germ and grape fruit extract to keep your skin nourished, protected and healthy
  • Ultra-pure formula contains no oils, fragrances, or pore-clogging fillers
  • Coordinates perfectly with True Match Powder, Blush, and Concealer
  • Contains SPF 17 in select shades
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Special Shipping Information: This product may not be available for 1 or 2 day shipping due to federal regulations that require it to ship via ground ship methods only. This product can only be shipped within the 48 contiguous states.


Frequently Bought Together

L'Oreal Paris True Match Super Blendable Makeup, Soft Ivory, 1.0 Ounces + Maybelline New York Eye Studio Master Precise Liquid Eyeliner, Black, 0.037 fl. Oz.
Price for both: $13.93

Buy the selected items together

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Important Information

Ingredients
Active Ingredient: Titanium Dioxide (3.1%). Inactive Ingredients: Water, Isododecane, Cyclopentasiloxane, Glycerin, Cyclohexasiloxane, PEG-10 Dimethicone, Polymethyl Methacrylate, Butylene Glycol, Dimethicone, Isoeicosane, Disteardimonium Hectorite, Cetyl PEG/PPG-10/1 Dimethicone, Sodium Chloride, C9-15 Fluoroalcohol Phosphates, Polyglyceryl-4 Isostearate, Hexyl Laurate, Isostearyl Neopentanoate, Diazolidinyl Urea, Methylparaben, Propylparaben, Tocopherol, Panthenol. May Contain: Iron Oxides, Mica, Titanium Dioxide.

Directions
Shake well before using. Apply before sun exposure.

Product Description

Color: Soft Ivory

With patented color technology, True Match Makeup precisely matches your skin’s tone and texture and coordinates perfectly with True Match Powder, Blush, and Concealer. Formulated with Precise Match Technology so you can control coverage and fine-tune it. Ultra-pure formula contains no oils, fragrances, or pore-clogging fillers, so all you see is beautiful, radiant, flawless skin. With Vitamins A and C, wheat germ and grape fruit extract to keep your skin nourished, protected and healthy.

From the Manufacturer

True Match Super Blendable Makeup matches skintone and texture

With patented color technology, True Match Makeup precisely matches your skin’s tone and texture and coordinates perfectly with True Match Powder, Blush, and Concealer. Formulated with Precise Match Technology so you can control coverage and fine-tune it. Ultra-pure formula contains no oils, fragrances, or pore-clogging fillers, so all you see is beautiful, radiant, flawless skin. With Vitamins A and C, wheat germ and grape fruit extract to keep your skin nourished, protected and healthy.

Expert application technique:

Dot foundation onto cheeks, nose, chin, and forehead. Using fingers or a makeup sponge, blend foundation out towards hairline and down. For a professional-looking application, use a foundation brush to blend foundation. To set foundation and prolong wear, dust translucent powder on top of foundation.

What's an undertone?

It's the hint of color under your skin that helps make it unique. True Match goes beyond light and dark to capture your skin's specific undertones. Below are some helpful hints to determine yours:

  • Warm: Your undertone is warm if you look best in gold jewelry, you tan easily and the veins inside your wrist are more blue.
  • Neutral: Your undertone is neutral if all types of jewelry look good on you, you tan and burn when not wearing sunscreen and the veins inside your wrist are blue/green.
  • Cool: Your undertone is cool if silver jewelry looks best on you, you burn easily and the veins inside your wrist are more green.

Find your True Match

Take the guesswork out of finding the perfect foundation shade

True Match offers superblendable, true-to-you shades that precisely match your skin’s texture and tone for flawless results every time. With over 30 shades, here’s the secret to finding the one that’s best for you:

  • Step 1: Determine your skin tone. There are seven possible tones: fair, fair light, light, light medium, medium, medium deep and deep. To determine yours, focus on the area of your face near the jaw line and not the cheek because the latter tends to be a bit more pigmented and less reflective of your true tone.
  • Step 2: Find your undertone. The undertone is the hint of color under your skin, which makes your skin unique. If you receive the most compliments when you wear shades of brown, dark green, and orange, your undertone is warm. If you receive the most compliments when you wear pink, rose, or pastel shades, your undertone is cool. If you receive compliments across a variety of shades, your undertone is neutral.
  • Step 3: The perfect combination together with your skin tone and undertone determines your True Match, making it simple to find the shade that’s right for you. Remember: your skin tone can change with the seasons and with age, so you may need to update your foundation from time to time to make sure the shade is true to you.
  • Step 4: The right application. To even out skin tone and imperfections, use your middle finger to apply product only where you need it, most likely along the t-zone and any trouble spots. Remember: you don’t need a lot of product, so use sparingly.

The new natural: How to get the 'no-makeup' look

The natural look is all about perfecting your skin. The right products will enhance your skin’s natural tone and texture, for a flawless and luminous complexion. Always in style and ultimately wearable, this barely-there makeup look can take you anywhere, day or night.

Working with your skin’s natural coloring is key to this look. You want to even out your complexion, conceal redness and create a natural radiance. Find your perfect shade of True Match Super Blendable Makeup and apply it only where you need coverage. The perfect match should practically disappear against your natural skin tone. Blend with a sponge or your fingertips.

Take the guesswork out of finding the perfect shade with L'Oreal ParisTrue Match Makeup

To add a fresh, healthy, natural-looking glow, dust on True Match Blush. Brush it on places where the sun normally kisses your face, like your forehead, cheeks, and the bridge of your nose. For a burst of color, sweep it across eyelids when you’re on the go.

To keep shine at bay, set your look with a sweep of True Match Powder. Apply to the t-zone area, like the forehead, chin, and cheeks, and blend out. This final finish helps your look last. Or, use it for quick touch-ups during the day to keep skin looking fresh.

If you need additional coverage in specific areas, reach for True Match Concealer and apply it after foundation, not before.

True Match Powder

Micro-fine powder provides versatile coverage: you can blot shine, blend for a natural finish, or build for more coverage. True Match Powder’s formula contains a hint of pearl pigments that enhance your skin’s tone.

True Match Naturale Mineral Foundation

True Match Naturale re-invents makeup with carefully selected, 100 percent preservative, talc and fragrance free minerals, plus built-in professional brushes. This skin-improving mineral formula with SPF 19 covers flawlessly, leaves your skin soft and your tone even.

True Match Blush

True Match Blush flawlessly complements your skin’s tone and texture. Coordinates perfectly with True Match Makeup, Powder, and Concealer. True-to-life shades precisely match your skin tone and undertone, leaving you with the most natural flush of color imaginable.

True Match Concealer

True Match Super-Blendable Concealer precisely matches your skin’s tone and texture and coordinates perfectly with True Match Makeup, Powder, and Blush. Hides blemishes and imperfections and evens skin tone. Skin is cleaner, truer and even more natural.


Product Details

Color: Soft Ivory
  • Product Dimensions: 1.2 x 1.2 x 3.2 inches
  • Shipping Weight: 2.4 ounces (View shipping rates and policies)
  • Shipping: Currently, item can be shipped only within the U.S.
  • ASIN: B000UGUQLM
  • UPC: 071249078570
  • Item model number: K13704
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (523 customer reviews)
  • Amazon Best Sellers Rank: #24,230 in Beauty (See Top 100 in Beauty)
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Customer Questions & Answers

Customer Reviews

The coverage is medium, easily blendable, and it feels light on the skin.
VT
Since it blends so well, it gives a very natural and smooth look to my skin...not masklike.
Trend
I have really light skin, and it matches perfectly to the Soft Ivory color.
Katie

Most Helpful Customer Reviews

376 of 380 people found the following review helpful By Allyson on December 23, 2011
Color Name: Buff Beige
This product is outstanding because:
-there are a huge number of different shades (distinguished by cool, warm, or neutral), which guarantees that you'll find the perfect one for you.
-it is extremely affordable and easy to find, because it is carried at stores like WalMart.
-it is smooth and does not feel heavy on the skin. It offers an amount of coverage on the lighter side, so it will be subtle and unnoticeable for those of us that just want a nice everyday makeup and don't want to look really made-up.

When picking out the shade that is right for you, it is very important to first determine your skin undertone. Warm skin tones look best in gold jewelry, while cool tones look best in silver. Warms look best in orange-y yellowy colors and ivory or cream whites, while cools look best in blues, pinker pinks, pastel colors, and pure whites. Neutrals can pretty much wear every color. Cool and warm skin tone does not necessarily correspond to light and dark skinned people; in other words, if you're super pale, you could be either a warm or a cool (although really pale people tend to be cools). I read somewhere that if you're a very dark-skinned African American you're most likely cool, whereas not-so-dark African Americans are usually warm. I've heard that cool skin tones are generally more common. Blue/pink undertones are cool, while yellow undertones are warm. Look at the insides of your wrists/forearms. Do your veins appear more blue or green? If they're more blue, you're a cool; if they're more green, you're a warm. If there are some of both, you might be a neutral. If you burn easily in the sun (and don't tan easily), you're cool. If you tan easily (and don't burn easily), you're warm.
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37 of 40 people found the following review helpful By Crystal C. on April 22, 2009
Color Name: Nude Beige
i purchased this in Shade w4 and i absolutely love it!!! it has great coverage but doesn't feel as heavy as my mac foundation. the color i chose really covers my ocassional zits and i love that it doesn't look or feel heavy!! my face also gets red around my cheeks and nose and this covers it really well. problem solved!!! i love the shade i chose and looks like i'm sticking to this one after trying soooo many foundations(mac, clinique, estee lauder,dior,benefit,cover girl,maybelline,and a lot more i can't remember).

the powder version of this i did not like, its not blendable and won'tlast. just go for the liquid one...great coverage! can't say it enough.
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29 of 31 people found the following review helpful By Ashlee on February 8, 2010
Color Name: Nude Beige
First off, I love that there are so many shades to choose from. You're guaranteed to find the perfect shade for your skin. I also like the bottle. It's visually appealing and functional. I think this would be a great foundation for someone with normal or dry skin that's looking for light-medium coverage. I have combination/oily skin and this stuff just makes me look even more oily, even if I set it with powder. When I wear this makeup, I have to blot with oil sheets multiple times a day and re-apply powder. By the end of the day I just look shiny and some parts of my face look cakey. This was just not a good foundation for me, but like I said before-it would be great for someone with normal/dry skin. Oily faced gals-try Revlon Colorstay liquid foundation for combination/oily skin. It's great!
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21 of 24 people found the following review helpful By Lindy on September 10, 2008
Color Name: Nude Beige
This liquid foundation is dispensed by upending the bottle onto the tip of your finger and then rapidly dotting the product onto your face. There is plenty of time to work the product, so streaking or uneven application isn't normally a problem. I have very oily skin and don't like the feel of a heavy foundation, so the weight of this product is a bonus. Nevertheless, coverage is very sheer indeed. You won't be covering too many of those freckles. I've tried heavier applications but then the product settles into my pores and I look worse with the foundation than without. I settle for a light dusting of a loose powder foundation on top for a touch more coverage and a drier feel to my skin.

The SPF factor is only 17. Since this product works best if you use sparingly, I doubt that I'm getting a protection factor of 17. I doubt I'm getting SPF 8.

Matching the color to my skin was not too bad using the display at the drugstore. I suspect the match is relatively easy because the product is so sheer, you don't need as precise a match as other foundations.

My skin acquires a rather oily/gluey sensation in the afternoon with this plus the powder. However, I haven't had time to shop for a powder foundation that goes on fresh looking, not powdery and can survive my oily skin.

My only other point of comparison is an Estee Lauder foundation and a Lancome foundation. The Lancome foundation was wonderfully smooth in comparison, offered heavier coverage, fabulous fragrance but left my skin even oiler. The Estee Lauder is a new one I've just purchased. It too has heavier coverage, maybe a little too heavy and is very smooth. Can't say too much about the oiliness factor yet.

However, for the price the Loreal is a great bargain.
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8 of 8 people found the following review helpful By Amazon Customer on January 5, 2013
Color Name: True Beige Verified Purchase
love so much, can also be mixed with other colors to find the right shade, this would not be great for very dry skin, i read somewhere and it's true! but I solved the problem with putting more creme on my dry skin before i apply the foundation so it can stick. I have combination skin, acne, and some dry spots that pop up only in winter time, so can wear this for the whole season.
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Most Recent Customer Reviews

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