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  • Feria Ruby Fusion
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Feria Ruby Fusion

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Price: $8.99 & FREE Shipping on orders over $35. Details
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Ruby Fusion
  • Multi-faceted shimmering permanent hair colour with 3X highlights delivers intensified, brilliant results
  • Inspired by cutting-fashion, Feria's prismatic colour spectrum is custom-blended for bold, head-turning shades
  • Revolutionary power shimmer conditioner hydrates and conditions week after week so hair is never wrecked or ravaged
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Special Shipping Information: This product may not be available for 1 or 2 day shipping due to federal regulations that require it to ship via ground ship methods only. This product can only be shipped within the 48 contiguous states.

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Frequently Bought Together

Feria Ruby Fusion + Hairdressing Salon Hair Color Dye Bowl Comb Brushes Kit Set Tint Coloring Bleach
Price for both: $12.99

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Complete the regimen

Curated by: L'Oreal Paris

Color-treated hair requires special care. Protect your hair color with this regimen.

This item: Feria Ruby Fusion
$8.99 Add-on
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Color: Ruby Fusion
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Important Information

Safety Warning
Haircolor products can cause an allergic reaction which, in certain rare cases, can be severe. Therefore, before you use this product it is necessary to follow these precautions: Do not use if you have already had a reaction to a haircolor product; you have a sensitive, itchy or damaged scalp. If you have a tattoo, the risks of allergic reaction may be increased. Perform a skin allergy test 48 hours before each use of this product (see insert). Remember to buy your product 2 days ahead of time. Avoid contact with eyes and skin. If product gets into eyes, rinse immediately. Wear gloves provided in kit. Thoroughly rinse hair after application. Do not use over compound henna or progressive color. This product contains ingredients which may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made. This product must not be used for dyeing the eyelashes or eyebrows; to do so may cause blindness.

Shimmering Colour Permanent Haircolour Gel: Aqua/Water, Trideceth-2 Carboxamide MEA, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Ammonium Hydroxide, Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, 4-Amino-2-Hydroxytoluene, Pentasodium Pentetate, Parfum/Fragrance, Ammonium Acetate, P-Aminophenol, P-Phenylenediamine, Sodium Metabisulfite, Erythorbic Acid, 2-Methyl-5-Hydroxyethylaminophenol, Phenyl Methyl Pyrazolone, 6-Hydroxyindole, Resorcinol. Shimmering Colour Developing Creme: Aqua/Water, Hydrogen Peroxide, Cetearyl Alcohol, Trideceth-2, Carboxamide MEA, Ceteareth-30, Glycerin, Pentasodium Pentetate, Sodium Stannate, Tetrasodium Pyrophosphate. Feria Aromatic Aura: Helianthus Annuus/Sunflower Seed Oil, Parfum/Fragrance. Shimmer Enhancing Conditioner: Aqua/Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Rubus Fruticosus/Blackberry Fruit Extract, Trideceth-12, Chlorhexidine Dihydrochloride, Methylparaben, Cetrimonium Chloride, Parfum/Fragrance.

Read and follow the insert. Store between 50 and 80 degrees F.

Product Description

Color: Ruby Fusion

With Ferias, what you see is the shimmer. Multi-faceted shimmering color with 3x highlights delivers intensified, brilliant results. Inspired by cutting-edge fashion, ferias prismatic color spectrum is custom-blended by L’Oreal master colorist.

From the Manufacturer

Why You'll Love It
  • Multi-faceted shimmering color.
  • Intensified, brilliant results with 3X the highlights.
  • Revolutionary Power Shimmer Conditioner hydrates and conditions.
  • Power shades are infused with an extra shot of pure dyes for beyond bold color.
  • Absolute Platinum lightens up to 7 levels without a drop of ammonia.

L'oreal Féria Hair Color

Live in Color

Féria is for the bold. The colorful. The trendsetters. Multi-faceted, shimmering all-over color delivers brilliant results with 3X the highlights. Inspired by the runway, Féria's prismatic color spectrum is custom-blended by L’Oreal master colorists for bold, head-turning shades – no appointment necessary. The revolutionary Power Shimmer Conditioner hydrates and conditions week after week so hair is never wrecked or ravaged.

Expert Application Tips from L'Oreal Colorists
  • Before applying, do a skin allergy test to see if a reaction occurs.
  • Do a strand test by applying color to a small section of hair before covering your whole head.
  • Always apply color to dry, detangled and unwashed hair. The natural oils in your scalp act as a protective layer when applying color.
  • If you have thick or long hair, use two boxes.
  • Apply a small amount of Shimmer Booster Conditioner to hairline, ears and back of neck to prevent possible staining of skin.
  • Rinse your hair in cold water after coloring to keep color from running.
  • Do not shampoo your hair until 24 hours after coloring to maintain color vibrancy.
  • After coloring, skip clarifying shampoos and hot oil treatments. These products can strip or fade hair color.

Step-by-Step Guide for Applying Féria at Home


Step 1. Be sure hair is dry, unshampooed and detangled. Put on colorist gloves. Drape towel over shoulders to protect clothing.

Step 2. Twist off tip from the Shimmering Conditioning Developer Crème Bottle (2). Then, remove applicator cap from bottle completely.

Step 3. Pour all of the Shimmering Conditioning Color Gel (1) into Shimmering Conditioning Developer Crème Bottle (2).

Step 4. Open Aromatic Shimmer Serum (ampoule labeled (3)) and pour contents into bottle (2).

Step 5. Replace applicator cap securely on Shimmering Conditioning Developer Crème Bottle (2).

Step 6. Place your gloved finger over open tip. Point away from your face and shake well until contents are thoroughly mixed.


Step 1. Immediately after mixing, squeeze color from bottle (2) onto dry, unwashed hair beginning in front. Work mixture gently through hair, from roots to ends.

Step 2. Use as little or as much mixture as needed to saturate hair completely. Refer to lines on bottle (2) label as a guide.

Step 3. Pile longer hair loosely on top of head, securing with a plastic clip if necessary.


Féria develops in 25 minutes. Don’t skimp on processing time! If you rinse your color before it has enough time to develop, it won’t reach its most-gorgeous potential.


When time is up, keeping gloves on, add a little cool water to hair and gently work into a lather. Rinse thoroughly until water runs clear. Squeeze excess water from hair.

Deep Condition, Shimmer and Shine:

Apply the Shimmer Boost Conditioner (4) to hair. Work through and let penetrate for two minutes. Rinse thoroughly with cool water until water runs clear. No need to shampoo.

Find Your Perfect Shade

We recommend staying within 2-3 shades of your natural color for best coloring results.

Remember that hair color cannot lighten pre-colored hair.

Use our shade selector chart to the left to see the full range of shades and find the one that's right for you.

Explore the Féria collection. Find the color uniquely yours

Platinum Perfection

White this pure must be Féria Absolute Platinum. An Extreme Lightening System that lightens up to 7 levels without ammonia for white hot results. With tinted conditioner to neutralize brassiness.

Red Hot

Stand out from the crowd with show stopping Féria Power Reds. This Féria has an extra shot of pure dyes. With Color Booster technology for color beyond bold. Live in red.

Wild Ombré

The first at-home coloring system designed to create the hottest, most sought-after hair color trend - the ombré effect. The Patented Expert Brush allows for easy, customizable ombré looks from subtle and sexy to bold and edgy. Lightens hair in a stroke - it's as easy as brushing your hair.

Red Ombré

Now, you can color hair lengths in a single stroke - it's as easy as brushing your hair. The Patented Expert Brush is easy to use and allows for custom application, so you can create your own ombré look. Get vibrant color even on dark bases with Féria Colored Ombré.

Product Details

Color: Ruby Fusion
  • Product Dimensions: 6.6 x 3.6 x 2.8 inches ; 9.3 ounces
  • Shipping Weight: 11.2 ounces (View shipping rates and policies)
  • Shipping: Currently, item can be shipped only within the U.S.
  • ASIN: B000KOU7YK
  • UPC: 071249230138
  • Item model number: CX
  • Average Customer Review: 3.6 out of 5 stars  See all reviews (776 customer reviews)
  • Amazon Best Sellers Rank: #90,164 in Beauty (See Top 100 in Beauty)
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Customer Reviews

My hair color did not turn out to be exactly like the color on the box.
laurel yarrow
I have used probably every home hair coloring product out there and this line is BY FAR the BEST I have EVER used!
Melissa Pierce
I naturally have very dark blonde hair (almost looks light brown) and I dyed my hair using this red velvet color.
Alex Freeman

Most Helpful Customer Reviews

103 of 117 people found the following review helpful By Jerusha VINE VOICE on July 20, 2007
Color Name: Copper Shimmer
I've been dying my hair various shades of red for just about 10 years. One of the problems with the red shades, it seems, is that they fade after about a few weeks. After growing frustrated with the same-old color I'd been using for years ("light reddish blonde" which faded to "blonde with some orange" in about 2 weeks), I decided to go dramatic with this color by Feria. Feria is known for *dramatic* color, so it seemed right up my alley.

My immediate results were ~spectacular~ and I loved it!. The color was rich, prismatic, and it actually looked like I had highlights. I did notice some spots of unevenness, where areas were considerably darker red than others, which is hard to tell if it is because I was doing the coloring too soon after my previous coloring (about 3 weeks) or if the dye itself was applied unevenly (meaning you need to be hyper-vigilant about ensuring the dye is really applied evenly). My natural color is dark brown (and the color it was being dyed over was a darker auburn), and my color results were pretty much as depicted on the box, if not ever-so-slightly darker. Dramatic and eye catching, just what you'd expect from Feria.

It's now been 2 weeks, however, and the color has faded considerably. It's still red, but not as it was before. I'm not really disappointed, but I would have liked to maintain that "freshly dyed" color for a little longer. The kit, of course, includes conditioner that you use immediately after dying, then supposedly use "once a week until redoing color" to help maintain the color. While the conditioner does seem to help keep the color, the problem is there isn't *near* enough conditioner included to condition your hair for the 4-6 weeks between colorings. Why can't they sell more conditioner separately?
Read more ›
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78 of 91 people found the following review helpful By Amazon Customer on January 17, 2008
Color Name: Copper Shimmer
I'm a natural redhead (or was!) & for me this is the best color I've found. My sister is a hair colorist in Georgia and told me this is the only "over the counter" color that's got any decent color. The tone on tone colors are actually noticeable and you don't have to be a genius to get it right, just mix it.

Note: Once I've done my roots, I add water & conditioner (Dove, cheap & good) to the dye before I pull the color through the rest of my hair. The lower I get, the more I add to the dye (I've got long hair & one bottle is enough). Helps keep from overprocessing the older hair and damaging it too much. Biggest diff. w/over the counter is the amount of ammonia...more damagins.
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72 of 86 people found the following review helpful By ichaBuNni on August 8, 2006
Color Name: Ruby Rush
I have black hair, so you can imagine how hard it is to find a hair coloring kit that shows up on my hair. Feria definitely does a good job. My black hair turned red, though still darker than the one shown on the box. I still like the color! I ALWAYS use feria when I dye my hair at home =)
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125 of 156 people found the following review helpful By KellsH on December 6, 2013
Color Name: Extreme Platinum
I felt compelled to review this as I've just used it for the first time. I am a veteran home-colorer...been doing blonde in various shades for 15 years, and yes I still have hair left. First of all, don't even try mixing this in the teensy bottle they provide. Get an old bowl or a color mixing bowl. And if you have hair even past your collar bone, get two boxes. The consistently is thick, which is great for not dripping but not great for evenly applied color. You're going to need a lot to saturate your whole head if that's what you're doing. This is a nice alternative to bleaching, yes. But with drawbacks. If you have hair darker than dirty blonde, you're going to get brassy results no matter what you do. Only with extensive bleaching using a high volume peroxide solution will you get snowy white locks. I started with dirty blonde today, and my hair is a very, very light blonde now. I used the violet-tinted conditioner provided, and left it on my head for about 20 minutes which did counteract some brassiness I was left with. I'd recommend using a violet tinted shampoo and conditioner for maintaining your blonde and keeping brass toned down, especially if you have hard water. You can make your own purple or blue tinted conditioner by adding some manic panic or Jerome Russell dye to a large amount of cheap conditioner.
If you found this review helpful, please click 'yes'...thanks!!
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17 of 19 people found the following review helpful By jordan michaela mills on October 6, 2014
Color Name: Extreme Platinum
This is the best over the counter blonde hair dye ive ever had been dying my hair 7 +Plus years
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11 of 12 people found the following review helpful By Mary Jackson on July 23, 2013
Color Name: B61 Hi-Lift Cool Brown/Downtown Brown
I think I have tried every brand and shade of hair color in the blonde-brown range. This is by far my favorite hair color product! It lightens my hair to a nice light brown/dark blonde (starts a cool light brown the first 4 weeks then lightens more to a more golden, lighter shade the next four weeks before I color). Naturally, my hair is a medium ash brown, and it goes orangy whenever I try to lighten up more than a shade. I get lots of compliments when I use Downtown Brown, and people are usually surprised that I only spend $10 every two months on color. I love this product!
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19 of 23 people found the following review helpful By DiHof on August 12, 2013
Color Name: B61 Hi-Lift Cool Brown/Downtown Brown
I have very fine, very straight hair that has been prematurely greying for years. I love having my hair done in the salon but, since my hair grows so fast and money gets tight at times, I have to have a product for home use.

I love this product because of the actual color lift. My natural hair color is dark brown but my greys have gotten to the point that I just cannot attempt to maintain my natural color (the roots grow in lighter because of the grey). I have to go lighter so that new growth looks more natural and this product is great for that.

I dislike golden and red tones in my hair because they look harsh and fake on me. With my fair skin, I generally look for the word "ash" when deciding on hair color. This product definitely is for women that prefer/want cooler (ash) tones in their hair. My hair color and tone actually looks very similar to what is displayed on the product box and it only looks better with successive colors. It doesn't get too light despite the color lifts.

This product also gets along very, very well with my hair itself. I do use the deep conditioner included in the box and split ends are not a problem. But, my scalp is more sensitive to this colorant than to most others. I have to wait at least three days from the last hair-washing to avoid discomfort during the color process. My scalp needs that extra oil for protection. This product also seems to have a bit more residual odor than other home products but it only lasts for a day and I'm more than willing to put up with that for the beautifully-colored, super-soft hair that I have for the next 6-8 weeks.
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Most Recent Customer Reviews

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