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108 of 113 people found the following review helpful
on June 29, 2011
Color Name: Blonde/White Chocolate 8.5
I'm a graying 50 something gal who has been overall highlighting and bleaching her hair for years....OK...decades. Highlighting the new gray areas has taken it's toll on the condition and left me with some extra white, over-processed areas and lots of breakage. While browsing the hair products at the store, the lovely lady on the box caught my eye. I liked her shade of blonde very much. Yes, I was a bit concerned about using the product on such a head of various conditions and shades, but one day I decided I needed a *lift* as all girls do from time to time and figured I'd give it a shot. It does smell unusual and can have a bit of a sticky texture but what the heck.....I put it on the roots for a few minutes then massaged it thoroughly through the ends. Oops, I got caught up with Facebooking and left it on a bit longer than the suggested 10 minutes. Ran in rinsed, applied the enclosed conditioner and boy, my stomach was in knots awaiting the final results. OMGoodness! It was exactly the shade on the box!....The porous ends had not taken in more color than the other sections and the gray was virtually gone! It felt like baby hair and shined like glass! Will I use it again?!?! You betcha! In fact I'm considering never coloring with anything else again ever! For me, that's HUGE!!!!
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132 of 144 people found the following review helpful
on August 11, 2012
Color Name: Chestnut Brown/Spiced Truffle 5CB
I've used this color ever since it was introduced on the market. I mainly use the dark chestnut shades because they come out so rich, and so shiny, and truly healthy looking. After a few years though, I got bored of this colour so I decided to go with a lighter, cooler brown colour, like a light cool ash brown, and that's when the disasters started. My roots turned orange, and the rest of my hair turned a dark rusty colour, nowhere near the nice ashy medium brown I chose. In order to fix it, I bought the chestnut color again and it turned out ok, a bit lighter at the roots but it fixed the orange and the rust. But, that's not what what I wanted. I wanted to lighten my hair to light brown. So I went to the hair dresser and she could not get the rust out of my hair using double ash so she gave me a really dark, almost black brown. Again, that's not what I wanted. The hair salon said that the problem is the hair color I used at home.

So I called L'Oreal and explained my situation. The rep. said that although the product is not permanent, doesn't contain ammonia, and it washes out in 28 shampoos, it does contain PEROXIDE. So what it did was it bleached my hair to a rusty orange colour so that the chestnut color could go on top. The L'Oreal rep. said that peroxide is permanent and the only way to get rid of it is to grow out your hair and cut it. Now I did not expect that from a non-permanent, wash out in 28 shampoos haircolor and i wanted to write this review to let everyone know that this haircolor makes a PERMANENT change to your hair and you can't fix it. It's PEROXIDE, or in other words BLEACH. I got this information from a L'Oreal rep. After one year, after the hairdresser dyed my hair dark brown because there was nothing else she could do to get rid of the rusty red hues, my hair is a medium rust color now. So the peroxide effects are still visible in my hair and I haven't even tried to change the color since then. I won't buy it again, the results were nice but I don't want them to be permanent.
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39 of 46 people found the following review helpful
on January 17, 2013
Color Name: Medium Blonde/Vanilla Crème 8
Tried this last night on a whim.. Can't afford to have my roots done right now or drop everything and go to a salon since I am working all the time. I am naturally a very dark blonde, almost looks brown. Usually have the stylist weave in a lighter color using highlighting foils, then paint a slightly darker color on the rest of my hair to create depth otherwise it looks like a wig. Then toner. Without toner my hair is really brassy. $200 every time, 2-3 hours at the salon and I have loads of trouble finding someone to do what I want-- which I don't understand, because it's really simple.

After a stressful hour in Walgreens last week, I finally chose this one [L'Oreal Healthy Look Creme Gloss Color, Medium Blonde 8] because the box photos seemed the closest to my own current hair color and I figured it was a good standard and not too light. Would blend better. I also wanted semi-permanent rather than permanent..

Did a strand test at home by mixing up a little bit in a cup and soaking a good 1-inch chunk of both roots and hair then set the timer. Gave it a little over ten minutes, then rinsed. Roots had magically lifted until they nearly matched the rest of my hair, and weren't brassy! Had self-toned somehow. It did seem to dull down my current color a bit [perhaps a little darker] so I mixed up the rest of the color and just attacked the roots.

My only real mistake was starting at the front/top and leaving the whole back/hairline on my neck for last. Should have been the other way around. I ended up leaving the color on for just short of 15 minutes, and started to get nervous so I rinsed. I have had many bad college experiences of dyeing my hair from a box kit at 3 a.m. with disastrous results.

Could have left it on a minute or two longer, but I was very happy with the results anyways. Roots all lifted, no brassiness, blended into the rest of my hair. Magic! When I rinsed, my hair felt like carpet [which is why I gave 4 rather than 5 stars], but the conditioner it came with smoothed it all out and my hair is a bit damaged to begin with, anyways. No real complaint there since the conditioner softened it. Color didn't smell horrible compared to other ones, was fairly mild. Dripped some on the sink and bath, it wiped away without staining-- but I used a fairly light shade. Not sure how brown or black would do in that scenario.

The real test was the next morning in the bathroom mirror and natural light of day. Still looked good, roots blended. It was also kind of tonal in that I had a very hard time telling where my highlights ended-- was not a flat band of root color but blended very well. Went out and bought more today-- this time I bought both this same color and a shade lighter, the White Chocolate. I think next time I will mix the two together since what I'm looking for is probably in between the two. I'll do another strand test to figure that out.

Honestly, it turned out better with the $10 box color than when I paid $200 last month to have it done at a swanky salon and the woman basically ignored what I wanted and did it her way-- which meant using foils to weave in color on half my hair, then leaving the rest of the root pretty much untouched. When it started growing out, the roots looked twice as bad and long since they were partially darker to begin with from her technique. Annoyed. Really tired of spending so much time and money and being frustrated. Going to give the L'Oreal box color a shot for a while, and perhaps have some salon highlights woven in a couple of times a year to keep it from looking too flat.

And fyi clueless woman reviewer who complained about how it turned her hair bright orange and any dark-haired people trying to lighten-- if you are going too many shades lighter than what's on the box/your natural color, your hair will need toner and be brassy or orange. It's not totally ruined, it needs salon toner and is beyond what you can do at home. And a stylist could have fixed that, but clearly not your current stylist since she told you that your only option was to dye it all dark. Tricky, but fixable. Toner, and weave in a lot of lowlights. Find a new stylist.

AND DO A STRAND TEST. A real one. With a decent section of both roots and hair. I've done tiny little strand tests before that seemed fine but turned out badly when I did the real thing.

The boxes I bought today seem to be a newer updated version of this color brand, so I can't comment on what the changes are, if any. Hopefully, I'll be as happy with those as I am this one. It's the first time in my experience that the resulting color exactly matched the picture/swatch. Judge from the actual box rather than the box photos online, they are either much darker or lighter than what I've seen in person.
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58 of 71 people found the following review helpful
on September 2, 2011
Color Name: Cool Chestnut Brown/Iced Chocolate 4ARVerified Purchase
I use this haircolor in the chestnut brown/iced chocolate color. I have been coloring my hair close to 10 years and previously my brand was Clairol's Nice and Easy. I got a coupon for this new line of haircolor, so I tried it out. Like many users on here, the first time I used the haircolor, I followed the instructions, applied it, and waited 10 minutes until rinsing it out. My hair, too, turned out almost black, I was shocked. I found out that I was leaving it on too long for my hair. My hairstylist told me that since I color my hair regularly, my hair is more porous and can easily become over-saturated with color.

Anyway, the next time I dyed my hair with this product, I first applied it to my roots and then combed it through to the ends of my hair. Since this haircolor works so fast, 10 minutes, I included application time into the total processing time. It takes me about 5 minutes to apply the haircolor, then I start warming up the shower to rinse it out, taking about another 3-5 minutes. My hair now turns out just like the color on the box. Because this haircolor works so fast, it may be easy to leave it on too long and oversaturate your hair. If this happens, try leaving it on less time the next time you color your hair until you find the time that works for your hair texture.

This is now my haircolor of choice and I just subscribed for auto-delivery. The color fades naturally over about 6 weeks for me, and this gradual fading makes my roots less noticeable. My hair is also shinier and more manageable than it was when I was using permanent hair dye. With the permanent hair dye, I was still coloring about every 6 weeks because my roots ( I have naturally dirty blonde hair) would really stand out against the brunette color. So I'm coloriong my hair as regularly as with a permanent dye, but I've found the semi-permanent dye looks more natural. The processing time may take some adjusting since everyone's hair is different, I don't keep the dye in for the whole ten minutes. Because of this, though, that's why I'm only giving this product four stars. If you do end up with darker hair, remember this is semi-permanent, so try shampooing a few times to wash some of it out. Thats what helped me the first time I used this product and ended up with black hair. I have a bob haircut that falls just below my chin, and I use about 3/4 of a bottle to coat all my hair. I bought a reusale hairdye bottle, so I can mix less product and save the extra for touch-ups. If you have long or really thick hair you will probably need 2 boxes.

Hope that helps!
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11 of 11 people found the following review helpful
on November 11, 2011
Color Name: Cool Chestnut Brown/Iced Chocolate 4AR
I would give this hair color ten stars if I could. My hair turned out exactly as the box shows. I am a brunette, plain and simple, and had streaks of natural red, and some gray. It took about 20 minutes to sort through my hair to apply it and I waited 15 minutes. I thought it was going to be too dark but it was amazing. There was no itch or irritation anywhere. My hair came out very soft too. I prefer the semi perm because you don't get that awful line when it grows out, just a very natural blend. I hope then never stop making this.
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17 of 19 people found the following review helpful
on January 14, 2011
Color Name: Chestnut Brown/Spiced Truffle 5CB
I just used the Medium brown and it made my hair BLACK!! I had to use a color removal kit and recolor my hair. This is a terrible product!! Do not buy this. This was my first try and I will never do it again. I will stick with Revlon Colorsilk. You can trust the color and it is prices 1/2 of this product.
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31 of 38 people found the following review helpful
on March 13, 2011
Color Name: Dark Golden Blonde/Golden Latte 7G
Upon reading so many negative reviews on this product, I have to wonder: Do people not do an allergy or color test first?

After years of going to the salon, my stylist raised her prices to a ridiculous level and I decided to home color. I tested, and although 10 minutes is recommended, I found 15 optimal for what I was looking for. There was no offensive smell and it colored the gray to perfection. I was worried that a product that took so little time to process wouldn't take care of the gray well, but it did. I had also previously had highlights, and concerned that coloring over them might be a problem. That was the main reason I chose this product as the label said it was safe.

I sampled a bit of the hightlighted area with the natural color and it tested well. When I did the all over, I was more than pleased with the results. I will defintely use this product again.

Home coloring is NOT FOR EVERYBODY. It can be an inexpensive and rewarding process ONLY if you do your research first and know what you are doing. I'd rather test the product and waste $10 throwing it away if I don't like the result rather than jumping into something without the proper knowledge tools. I recommend going to

[...]

for some good information. No matter what brand you use always test. It is never wise to skip this step even is you have used the same product before. Not testing or relying on "what you've always done before" is how you get bad results. Period. Don't rely on the insert in the box. None of them can go into the detail you need to learn to properly color your hair. Everybody's hair is different and going to react differently to every product and even the same product over time. Keep in mind that your former colorist who is now charging $90 a pop had to study very hard to get that license. Just hop on the internet and get a few tips before jumping into anything.
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10 of 11 people found the following review helpful
on March 28, 2012
Color Name: Cool Chestnut Brown/Iced Chocolate 4ARVerified Purchase
I am very happy with this color. I can see why some have commented on allergy problems. The coloring is different from permanent colors, it feels different. I have not had a problem but it is different so do an allergy test.
I got tired of the bold line where my salt and pepper roots would show after coloring. As this color slowly fades away the natural color underneath seems to naturally fade into the rest of the hair. I don't have that bold root line anymore. I can actually go longer between colorings with this color solution than I could with permanent color.

My color starts out almost black and quickly fades to a more chestnut brown with some great red tones. It never goes orange! I am very happy with this color and I am so glad to have finally found something that looks more natural between colorings.
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6 of 6 people found the following review helpful
on June 3, 2011
Color Name: Cool Chestnut Brown/Iced Chocolate 4AR
This color is perfect and easy to use. Wiped off of my skin easily and true to the color swatch. It is a very rich brown color and am very happy. Many people reviews I read complain about the smell but if you wash all the dye out of your hair the smell disappears and isn't even an overwhelming one almost a faint baby powder. If you do get the smell it easily washes out at your next shampoo and with the royal jelly conditioner. The royal jelly conditioner was super moisturizing and made my hair beautifully glossy. I am extremely pleased with this purchase and plan to continue use every month.
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8 of 9 people found the following review helpful
on July 8, 2013
Color Name: Blonde/White Chocolate 8.5Verified Purchase
I have waist length hair and my natural color is medium blonde but I've been using permanent hair color to lighten it to light blonde for several years. I'm trying to get away from level 3 color so I stopped coloring for several months. The colored part of my hair was getting decidedly brassy and I wanted to slightly lighten my roots to help blend them as it grows out. The White Chocolate was just the ticket! It eliminated the brassiness, slightly lightened my roots and my hair is shiny and silky! I don't know about the reviews saying the conditioner smelled bad but maybe they just got a bad batch because the conditioner didn't really have much of a scent at all and it wasn't unpleasant. I really love this stuff and will definitely use it again. The Non-permanent on the box is misleading though because it does have low volume peroxide and WILL permanently change your hair.
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