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it in action [Flash]

by L'Oreal Paris
3.8 out of 5 stars  See all reviews (4 customer reviews)

List Price: $14.95
Price: $13.45
You Save: $1.50 (10%)
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Ships from and sold by OTCMASTER.

Product Features

Color: Soft Ivory
  • Long-wear formula now lasts for 18 hours without flaking or blotching
  • Created with smooth-blend technology for improved comfort
  • Smoothing pigments resist fading and rubbing
  • Energizing vitamin and mineral complex combats the signs of fatigue
  • Made in Paris

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Important Information

Ingredients
Active Ingredients: Octinoxate (1.0%), Titanium Dioxide (1.9%). Inactive Ingredients: Water, Cyclopentasiloxane, Isododecane, Glycerin, Nylon12, Propylene Glycol, Cetyl PEG/PPG-10/1 Dimethicone, Polymethylsilsesquioxane, C9-15 Fluoroalcohol Phosphates, Phenoxyethanol, Magnesium Sulfate, Diphenyl Dimethicone, Polyglyceryl-3 Diisostearate, Acrylates Copolymer, Acetylated Glycol Stearate, PEG/PPG-18/18 Dimethicone, Methylparaben, Magnesium Gluconate, Hydroxypropyl Guar, Tristearin, Butylparaben, Magnesium Ascorbyl Phosphate. May Contain: Iron Oxides, Titanium Dioxide.

Directions
Tap bottom gently before using. Apply before sun exposure.


Product Description

Color: Soft Ivory

Introducing a new, even longer-wearing infallible advanced never fail makeup now for 18 hours of uninterrupted, flawless coverage--no touch-ups required. This is now smoother, more Blendable, more comfortable than ever before.

Product Details

  • Product Dimensions: 1.4 x 1.4 x 4.2 inches ; 4 ounces
  • Shipping Weight: 4 ounces (View shipping rates and policies)
  • Shipping: Currently, item can be shipped only within the U.S.
  • ASIN: B001DO3DR4
  • UPC: 071249072103
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #142,685 in Beauty (See Top 100 in Beauty)
  • Discontinued by manufacturer: Yes
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Customer Reviews

4 Reviews
5 star:
 (2)
4 star:
 (1)
3 star:    (0)
2 star:    (0)
1 star:
 (1)
 
 
 
 
 
Average Customer Review
3.8 out of 5 stars (4 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

13 of 13 people found the following review helpful:
5.0 out of 5 stars Works PERFECT if you apply it correctly. Its all in the application!, July 28, 2010
This product works, and works VERY well, IF you apply it correctly.
What I mean by that is: Folks, this is a LONG WEARING foundation that wont rub off. it is not like a regular foundation that will transfer and smear off 30 minutes after you put it on: what that means is, you have to apply it correctly the first time.
On other sites I have heard people say its heavy and mask-like, it makes me ask the question if those ladies have ever used long wearing foundation before? with regular foundation, you can put a lot on, then smear it around, work it into your skin, then stand back and look at it; if it is un-even, you can take a sponge and blend it, and if its too thick in some spots, you can wipe some off, etc.. You CANNOT DO THAT WITH LONG WEARING FOUNDATION! :)

With Long wearing foundation ( whether its this brand or Revlon Colorstay or any other ) you have to approach it differently.. you put a TINY bit into your hand, get some on your fingertips, and apply to a SMALL area at a time, and you have to work fast! blend a small amount lightly and quickly into your skin, and then move on to the next area, and so on, until your face is covered. this product is thin and it dries quickly, and once its dry, thats it.. you cant take a sponge and smear it around or blend it in.. you have to do that the first time, while you are initially putting it on, because once it dries, thats it; if you try to layer more on top of it, it WILL look thick and cakey and feel awful on your skin, and it WILL show your pores and your fine lines, etc.. THIS STUFF IS NOT MEANT TO BE APPLIED IN A THICK LAYER! when applying, you must work quick, use a small amount of product, and blend it quickly and thinly with a light touch. if you try and apply this the same way you apply regular
( non long wearing) foundation, it wont work, it will look cakey and thick and un-even and you will hate it; however, if you you apply it quickly, in a very THIN layer and blend it very fast as you are applying it, you will end up with coverage that is even, VERY light feeling on your face, VERY natural looking, and it will STAY that way 16+ hours. No, I dont work for the company.. its just that I have been using Colorstay by Revlon since it 1st came out ( was that 1996? ) and I know how to apply long wearing foundation. it took me lots of practice the first time i used a long wearing foundation, and I made the same mistakes, and it felt heavy, showed all of my imperfections, and looked and felt like a mask.. UNTIL I learned how to apply it. I have a very un-even skin tone ( redness, blotchiness ) and have large pores, oily skin, and some mild blemishes, and yet when I am done applying this product, my skin tone is even, all of my imperfections are covered, and it feels so light on my skin, I cant even tell I have it on. it lasts all day and looks smooth and natural. If you choose the correct color and learn how to apply it, you will not find a better foundation.
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4.0 out of 5 stars Good but the 16 hour sent, May 22, 2011
Amazon Verified Purchase(What's this?)
I LOVE THE PRODUCT BUT INSTEAD OF THE NEWER 18 HOUR MAKEUP, THE OLDER VERSION 16 HOUR WAS RECEIVED. CONSIDERING THE COST, I CAN'T COMPLAIN. THIS MAKE-UP IS OUTSTANDING!
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5.0 out of 5 stars Lasts all day and doesn't wear off, April 22, 2011
By 
Areesa (Wenatchee WA) - See all my reviews
(VINE VOICE)   
I have been using this for about 4 years, and haven't felt a need to switch to anything else. It is a thin formula, but don't let that fool you, the coverage is supreme. I place about one pump in my hand and spread it on with my fingers in little sections at a time. It isn't oily, so it washes away easily with soap and water. A little bit goes a long way. I love how it doesn't cake or settle heavily into the fine lines.

Other foundation that I have worn will come off on clothes when I remove my shirt, but this doesn't. Also, when I scratch my face, it stays in place. I can sleep with this makeup on, and even though some does rub off on my pillow, I wake up with most of it still in place. It also doesn't run off with sweat, unless I sweat excessively like if I am exercising or hiking.

It would take an incredible upgrade to make me switch from this foundation. I am glad they continue to make it, and that there are many shades available, as I change colors depending on if I am tanning or not.
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