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Color-treated hair requires special care. Protect your hair color with this regimen.
Color: 5MB Medium Auburn
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Our gold standard of beautiful color and shine that defies fade-out for up to 8 weeks. Luminous color shines from every strand. Care Suprême Conditioner, with Shine Serum, Vitamin E, and UV filter locks in first day color vibrancy and provides soft, luxuriously silky hair.
Choosing the right hair color can be a daunting task, but we've laid out the basics.
Hair color by the numbers:
Hair color ranges from black (level 1) to lightest blonde (level 10). The further you move away from your natural color, the more dramatic your results. That means your roots will be noticeable sooner. For more time between colorings, stay 2 levels lighter or darker than your natural color.
Hair color by tone:
Tone is measured in warm, cool and neutral. If you want to add warmth to your hair, go with golden, chestnut or bronze tones. Or, keep it cool with icy, ashy or smoky shades. Shades with 'neutral' in their name allow your natural color to show through the result and provide the best gray coverage.
Part 1: Mix
Step 1. Put on premium colorist gloves and twist off the tip of the Color Optimizing Creme 1 applicator cap, then remove cap from bottle.
Step 2. Pour entire contents of Color Gel 2 bottle into Color Optimizing Creme 1 applicator bottle and replace cap securely.
Step 3. Place your gloved finger over open tip. Point away from your face and shake thoroughly until mixture is totally blended.
Part 2: Apply
Step 1. Use the applicator to squeeze mixture onto hair. For hair with resistant gray, apply to gray areas first.
Step 2. Work gently through hair as you would a shampoo.
Step 3. Use enough mixture to saturate your hair; then loosely pile your hair on top of your head. Short hair does not require using all of the mixture.
Step 4. If any mixture gets on your skin, wipe it off with a damp towel.
Part 3: Time
For hair with little or no gray, leave color on for 25 minutes. For gray hair, leave on for an additional 10 minutes.
Part 4: Rinse
When time is up, add a small amount of water to hair and work into a lather. Then, rinse with water until water runs clear. If mixture gets into your eyes, rinse immediately with lukewarm water.
Part 5: Condition
Apply enough Care Suprême Color-Saving Conditioner (3) to thoroughly saturate your hair. Massage through hair. Leave on for 2 minutes. Rinse with water until water runs clear. Style as usual.
Superior Preference has been voted #1 home hair color by Allure readers, but what exactly is it that makes it the gold standard of hair color? Read on to find out.
You don’t have to hit the salon to get rich and luminous color from roots to ends. Preference’s Superior Fade-Defying Color and Shine System creates a rich long lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks.
In over 50 rich hues, ranging from lustrous blonde to fiery auburn to smoldering ebony, make it easier than ever to find your match. Experimenting with colors from the Preference line is a great way to express different facets of your personality—and it can help you settle on your all-time favorite shade.
Join the L’Oreal Paris Gold Rewards Program and earn 1 free haircolor when you buy 5 boxes. Simply purchase your favorite haircolor product and enter the code found within your box online. Each code entered will equal 1 credit. Once you reach 5 credits, you will earn your 6th box free, awarded in the form of a coupon valid at any store location.
Visit the L'Oreal Paris website for more information.
My hair is really dark brown I was hoping to lighten it a bit this product changed my hair the smallest amount possible I notice it but no one else will... Read morePublished 1 day ago by brit
Very strong ammonia which stung my scalp. I am not very sensitive to most hair and skin products, but this one has very strong chemicals in it, leaves with a headache and burned... Read morePublished 1 day ago by Jennifer Lee
Good if you have delicate hair. I usually only leave on for 10 minutes and it gets the job done.Published 3 days ago by ChaCha
I used Loreal for years. Now when I colored my hair I had a horrible reaction. Burning scalp and itchy scalp two days later. I saw they might have change the formula. Read morePublished 7 days ago by Pam Arthur
This color looks like a dark blonde on the packaging but when I used it my hair turned an auburn color. Definitely not what I expected. Read morePublished 8 days ago by Dextersmom