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  • Preference Medium Auburn
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Preference Medium Auburn


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5MB Medium Auburn
  • Our gold standard of beautiful, luminous, salon-quality permanent hair color
  • Formulated with Care Supreme Conditioner infused with Shine Serum, Vitamin E, and UV filter to lock in first day color vibrancy and provide soft, luxuriously silky hair
  • Up to 8 weeks of fade-defying color
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L'Oreal Infallible


Frequently Bought Together

Preference Medium Auburn + Hyaluronic Acid Serum - Professional Grade VEGAN Hyaluronic Acid with Vitamic C & Green Tea - Best Natural & Organic Anti-Aging Face Serum for Wrinkles & Fine Lines
Price for both: $22.98

Buy the selected items together

Complete the regimen

Curated by: L'Oreal Paris

Color-treated hair requires special care. Protect your hair color with this regimen.


This item: Preference Medium Auburn
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Color: 5MB Medium Auburn
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Product Description

Color: 5MB Medium Auburn

With fade-defying colorants, superior preference stays true to tone for up to eight weeks without fading or turning dull and brassy. Care supreme conditioner, enriched with vitamin e and UV filter, helps lock in first-day color vibrancy, brilliance, and get a salon like look in minutes.

Product Details

Color: 5MB Medium Auburn
  • Product Dimensions: 2.4 x 3.6 x 6.2 inches ; 4.8 ounces
  • Shipping Weight: 4.8 ounces (View shipping rates and policies)
  • Shipping: This item is also available for shipping to select countries outside the U.S.
  • ASIN: B004CJP74Y
  • UPC: 071249253090
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (469 customer reviews)
  • Amazon Best Sellers Rank: #41,767 in Beauty (See Top 100 in Beauty)
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From the Manufacturer


Why you'll love it
  • Fade-defying color and shine.
  • Luminous results.
  • Lasts up to 8 weeks.

Our Gold Standard: Luminous, Fade-defying Hair Color

Our gold standard of beautiful color and shine that defies fade-out for up to 8 weeks. Luminous color shines from every strand. Care Suprême Conditioner, with Shine Serum, Vitamin E, and UV filter locks in first day color vibrancy and provides soft, luxuriously silky hair.

Over 50 Luminous Shades - Choose the shade that's right for you

Choosing the right hair color can be a daunting task, but we've laid out the basics.

Hair color by the numbers:

Hair color ranges from black (level 1) to lightest blonde (level 10). The further you move away from your natural color, the more dramatic your results. That means your roots will be noticeable sooner. For more time between colorings, stay 2 levels lighter or darker than your natural color.

Hair color by tone:

Tone is measured in warm, cool and neutral. If you want to add warmth to your hair, go with golden, chestnut or bronze tones. Or, keep it cool with icy, ashy or smoky shades. Shades with 'neutral' in their name allow your natural color to show through the result and provide the best gray coverage.


Application tips and tricks from L'Oreal's expert colorists
  • Always apply color to dry, detangled and unwashed hair. The natural oils in your scalp act as a protective layer when applying color.
  • Before applying, do a skin allergy test to see if a reaction occurs.
  • Do a strand test by applying color to a small section of hair before covering your whole head.
  • Rinse your hair in cold water after coloring to keep color from running.
  • Do not shampoo your hair until 24 hours after coloring to maintain color vibrancy.
  • After coloring, skip clarifying shampoos and hot oil treatments. These products can strip or fade hair color.

Step-by-Step Guide for Applying Superior Preference at Home

Part 1: Mix

Step 1. Put on premium colorist gloves and twist off the tip of the Color Optimizing Creme 1 applicator cap, then remove cap from bottle.

Step 2. Pour entire contents of Color Gel 2 bottle into Color Optimizing Creme 1 applicator bottle and replace cap securely.

Step 3. Place your gloved finger over open tip. Point away from your face and shake thoroughly until mixture is totally blended.

Part 2: Apply

Step 1. Use the applicator to squeeze mixture onto hair. For hair with resistant gray, apply to gray areas first.

Step 2. Work gently through hair as you would a shampoo.

Step 3. Use enough mixture to saturate your hair; then loosely pile your hair on top of your head. Short hair does not require using all of the mixture.

Step 4. If any mixture gets on your skin, wipe it off with a damp towel.

Part 3: Time

For hair with little or no gray, leave color on for 25 minutes. For gray hair, leave on for an additional 10 minutes.

Part 4: Rinse

When time is up, add a small amount of water to hair and work into a lather. Then, rinse with water until water runs clear. If mixture gets into your eyes, rinse immediately with lukewarm water.

Part 5: Condition

Apply enough Care Suprême Color-Saving Conditioner (3) to thoroughly saturate your hair. Massage through hair. Leave on for 2 minutes. Rinse with water until water runs clear. Style as usual.

Treat yourself to superior hair color

Superior Preference has been voted #1 home hair color by Allure readers, but what exactly is it that makes it the gold standard of hair color? Read on to find out.

You don’t have to hit the salon to get rich and luminous color from roots to ends. Preference’s Superior Fade-Defying Color and Shine System creates a rich long lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks.

In over 50 rich hues, ranging from lustrous blonde to fiery auburn to smoldering ebony, make it easier than ever to find your match. Experimenting with colors from the Preference line is a great way to express different facets of your personality—and it can help you settle on your all-time favorite shade.

Gorgeous Haircolor has its rewards: Join the Gold Rewards Program

Join the L’Oreal Paris Gold Rewards Program and earn 1 free haircolor when you buy 5 boxes. Simply purchase your favorite haircolor product and enter the code found within your box online. Each code entered will equal 1 credit. Once you reach 5 credits, you will earn your 6th box free, awarded in the form of a coupon valid at any store location.

Visit the L'Oreal Paris website for more information.


Important Information

Safety Warning
Important: follow the usage advisory.
Important: haircolor can cause an allergic reaction which, in certain rare cases, can be severe. therefore, you must follow these precautions:
Do not use if:
You have already had a reaction to a haircolor product.
You have a sensitive, itchy or damaged scalp.
If you have a tattoo, the risks of allergic reaction may be increased.
Perform a skin allergy test 48 hours before each use of this product (see insert). Remember to buy your product 2 days ahead of time.
Avoid contact of this product with eyes and skin.
If product gets into eyes, rinse immediately.
Wear gloves provided in kit.
Thoroughly rinse hair after application.
Do not use over compound henna or progressive color.
Wait at least 14 days after bleaching, relaxing or perming before coloring.
Keep product out of the reach of children. Do not apply on children.
Caution: this product contains ingredients which may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made. This product must not be used for dyeing the eyelashes or eyebrows; to do so may cause blindness.
Read and follow the insert.
Haircolor can cause an allergic reaction.

Ingredients
Color Gel:
Aqua/Water/Eau, Trideceth-2 Carboxamide Mea, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Ammonium Hydroxide, Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, Pentasodium Pentetate, Ammonium Acetate, Parfum/Fragrance, Sodium Metabisulfite, P-Phenylenediamine 2-Amino-3-Hydroxypyridine, P-Aminophenol, Erythorbic Acid, 2-Methyl-5-Hydroxyethylaminophenol, 4-Amino-2-Hydroxytoluene Resorcinol, M-Aminophenol, Alpha-Isomethyl Ionone, Eugenol, Linalool, Citronellol.
Color Optimizing Creme:
Aqua/Water/Eau, Hydrogen Peroxide, Cetearyl Alcohol, Trideceth-2 Carboxamide Mea, Ceteareth-25 Glycerin, Pentasodium Pentetate, Sodium Stannate Tetrasodium Pyrophosphate, Phosphoric Acid.
Care Supreme® Conditioner:
Aqua/Water/Eau, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera/Candelilla Wax/ Cire De Candelilla, Amodimethicone, Cetyl Esters Isopropyl Alcohol, Lecithin, Tocopherol, Oleth-10 Phenoxyethanol, PPG-5-Ceteth-20, Ethylhexyl Salicylate, Ethylparabentrideceth-12, Chlorhexidine Dihydrochloride, Limonene, Camelina Sativa Oil/ Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol Benzyl Benzoate, Phosphoric Acid, Parfum/Fragrance, Geraniol, Disodium Cocoamphodipropionate, Methylparaben, Cetrimonium Chloride, Butylphenyl Methylpropional, Citronellol, Hexyl Cinnamal, Amyl Cinnamal.

Directions
Important: Follow the usage advisory. Read and follow the insert.
Store between 50°F and 80°F.

Customer Questions & Answers

Customer Reviews

This turned my hair from black/brown to burnt orange.
C. I.
My natural color became a medium natural blonde/light, natural brown.
Bernadette
I love using L'Oreal Paris Superior Preference hair color!
Denise C. Whelan

Most Helpful Customer Reviews

57 of 65 people found the following review helpful By K. FLETCHER on August 8, 2012
Color Name: UL51 Sun-Kissed Caramels Hi-Lift Natural Brown
Every year I have tried dyeing my dark brown hair in the hopes I could lighten it a few shades to a warm/golden brown. And each time I would get red, yellow, or orange hair or no change at all. So, this summer I read somewhere you need a "hi-lift" dye to lighten dark hair (and not bleach it or do anything drastic). Soon after I just happened to find this dye in my local pharmacy. I bought it, but was hesitant/afraid to use it and be disappointed yet again. I waited about week and decided to just go for it. SO glad I did! I FINALLY have the hair color I always wanted. It truly looks "sun-kissed," AND it's affordable. So happy every 6 weeks when I get to renew my love affair with my hair. :)
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31 of 35 people found the following review helpful By A. Mayes on September 19, 2013
Color Name: 8RG Paris Couture Rose Gold Blonde
I have naturally strawberry blonde hair but am going grey fast. For years any product I have tried either just turned my hair red and brassy or blonde and ashy. This one has an excellent balance of blonde and strawberry blonde hints without an overly brassy look. It covers grey fairly well or at least they blend into the blonde. When I am done my hair is evenly colored and feels better than before I applied the color, my own hair dresser said it is one of the best home dye jobs she has ever seen. My only complaints are not many places stock it and it does have a strong smell which my husband hates.
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27 of 36 people found the following review helpful By CodiN. on October 15, 2011
Color Name: 9.5A Lightest Ash Blonde
I've never colored my hair by myself, always went to the salon, but now that I'm on a college budget I decided to try it. This stuff is amazing. My dark blonde roots started to grow back in, and I wanted to get my hair a little more blonder. I am completely satisfied with the results. I didn't even have to straighten my hair after drying it, it looks like I came straight out of the salon.
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2 of 2 people found the following review helpful By E. Menzel on October 24, 2014
Color Name: 9 Natural Blonde
My hair: dark blonde. My dye: 9 1/2 NB Lightest Natural Blonde. My result: very light sun-kissed hair on top, fading to about my natural color at the ends and underneath... Probably my own fault, though I thought I worked it in really well. Looks a little brassy and fake (though it may only look fake to me because I'm not used to it), but overall quite nice. Close to the color on the box. My hair definitely feels a bit brittle, though soft. Certainly saved money over going to a salon!
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15 of 21 people found the following review helpful By Bookenz on July 29, 2013
Color Name: 8RG Paris Couture Rose Gold Blonde
I just tried this color for the first time today and I really like it. I've been dying my hair auburn for years, but I have so much gray now that auburn is not sustainable, so I've slowly been phasing the auburn out. I've been looking for just the right blonde shade and thought maybe a honey blonde, however many of the colors looks too yellow/goldish. This color is perfect and looks just like on the box - kind of a light rosy blonde. The product was easy to apply and not messy/drippy and the smell wasn't overpowering. I will continue to use this one.
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4 of 5 people found the following review helpful By Amazon Customer on April 18, 2014
Color Name: 5RM Paris Couture Rich Merlot Red
Ok, first off..why are there reviews for blonde hair color dye box?? Weird. Anyway, I've dyed my hair many colors. I love red...most shades. I haven't dyed my hair in about a year and 1/2 so my hair was pretty void of previous hair dyes. My hair before dying it was light/medium brown. The box said my hair would turn out a light/medium red color. What I got was dark dark red with lighter roots. It's not a bad color in general, but it's definitely not what I wanted. If you're looking for a lighter shade of red, DO NOT choose this color.
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2 of 2 people found the following review helpful By E on August 7, 2013
Color Name: 5CG Paris Couture Iced Golden Brown
My hair was already a medium golden brown when I started. I was looking to add some depth and a slight change of hue. Wow, was I in for a shock. I had to take it off after 20 minutes because it looked like it was turning black. This product turned my hair a dark brown without any of the lovely hues the product advertises. I would not recommend this for anyone.
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4 of 5 people found the following review helpful By JOHN BOUCHER on December 7, 2013
Color Name: 9DG Paris Couture Delicate Golden Blonde
I used this color for the first time a week and a half ago and it still looks great. My natural color is a 6 1/2 lightest brown, with both gold and red natural highlights and 25% grey. This gave me a multidimensional soft golden beige blond, the roots are a bit warmer and darker but no darker than the darkest color on the back of the box. It really lighted and evened out the tone of my hair, I think the fact that it has a 30 volume developer helps.
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Most Recent Customer Reviews

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