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Color:
  • Preference Medium Ash Brown
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Preference Medium Ash Brown


List Price: $8.99
Price: $8.31 & FREE Shipping on orders over $35. Details
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5A Medium Ash Brown
  • Our gold standard of beautiful, luminous, salon-quality permanent hair color
  • Formulated with Care Supreme Conditioner infused with Shine Serum, Vitamin E, and UV filter to lock in first day color vibrancy and provide soft, luxuriously silky hair
  • Up to 8 weeks of fade-defying color
Add-on Item
This item is available because of the Add-on program
The Add-on program allows Amazon to offer thousands of low-priced items that would be cost-prohibitive to ship on their own. These items ship with qualifying orders over $25. Details
12 new from $2.59
Special Shipping Information: This product may not be available for 1 or 2 day shipping due to federal regulations that require it to ship via ground ship methods only. This product can only be shipped within the 48 contiguous states.


Frequently Bought Together

Preference Medium Ash Brown + Tide Pods Laundry Detergent Spring Meadow Scent 77 Count
Price for both: $27.53

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Important Information

Ingredients
Color Gel: Aqua/Water, Trideceth-2 Carboxamide MEA, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Ammonium Hydroxide, Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, Pentasodium Pentetate, Ammonium Acetate, Parfum/Fragrance, Sodium Metabisulfite, Resorcinol, P-Phenylenediamine, Erythorbic Acid, Phenyl Methyl Pyrazolone, Hydroxypropyl BIS (N-Hydroxyethyl-P-Phenylenediamine) HCl, M-Aminophenol, Alpha-Isomethyl Ionone, 2,4-Diaminophenoxyethanol HCl, Eugenol, Linalool, Citronellol. Color Optimizing Creme: Aqua/Water, Hydrogen Peroxide, Cetearyl Alcohol, Trideceth-2 Carboxamide MEA, Ceteareth-30, Glycerin, Pentasodium Pentetate, Sodium Stannate, Tetrasodium Pyrophosphate. Care Supreme Conditioner: Aqua/Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera/Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Parfum/Fragrance, Methylparaben, Trideceth-12, Hexyl Cinnamal, Linalool, Benzyl Alcohol, Chlorhexidine Dihydrochloride, Cetrimonium Chloride, Butylphenyl Methylpropional, Limonene, Amyl Cinnamal, PPG-5-Ceteth-20, Geraniol, Benzyl Benzoate, Oleth-10, Citronellol, Disodium Cocoamphodipropionate, Alpha-Isomethyl Ionone, Lecithin, Cinnamyl Alcohol, Phosphoric Acid, Tocopherol, Ethylhexyl Salicylate, Phenoxyethanol, Methyl-2-Octynoate, Ethylparaben.

Directions
Read and follow the insert. Store between 50 and 80 degrees F.

Product Description

Color: 5A Medium Ash Brown

With fade-defying colorants, superior preference stays true to tone for up to eight weeks without fading or turning dull and brassy. Care supreme conditioner, enriched with vitamin e and UV filter, helps lock in first-day color vibrancy, brilliance, and get a salon like look in minutes.

Product Details

Color: 5A Medium Ash Brown
  • Product Dimensions: 2.4 x 3.6 x 6.2 inches ; 9.6 ounces
  • Shipping Weight: 9.6 ounces (View shipping rates and policies)
  • Shipping: This item is also available for shipping to select countries outside the U.S.
  • ASIN: B004C0K018
  • UPC: 880147843674 071249253076
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (340 customer reviews)
  • Amazon Best Sellers Rank: #71,150 in Beauty (See Top 100 in Beauty)
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Customer Questions & Answers

Customer Reviews

I have medium to light brown natural hair color.
Megan
So, not only did I not get the same color or box as they show in the picture, but I paid more for it.
Heather R.
If you decide to try this I hope it works better for you.
halcyon

Most Helpful Customer Reviews

32 of 33 people found the following review helpful By K. FLETCHER on August 8, 2012
Color Name: UL51 Sun-Kissed Caramels Hi-Lift Natural Brown
Every year I have tried dyeing my dark brown hair in the hopes I could lighten it a few shades to a warm/golden brown. And each time I would get red, yellow, or orange hair or no change at all. So, this summer I read somewhere you need a "hi-lift" dye to lighten dark hair (and not bleach it or do anything drastic). Soon after I just happened to find this dye in my local pharmacy. I bought it, but was hesitant/afraid to use it and be disappointed yet again. I waited about week and decided to just go for it. SO glad I did! I FINALLY have the hair color I always wanted. It truly looks "sun-kissed," AND it's affordable. So happy every 6 weeks when I get to renew my love affair with my hair. :)
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22 of 25 people found the following review helpful By hedgelaw on August 5, 2010
Color Name: 9A Light Ash Blonde Verified Purchase
I have used home blonding hair color for over 30 years, having used every imaginable product on the market. Dream Blondes is by far the BEST and is the only product I use. It contains a pre-color conditioner, enough color for long hair (no more having to purchase two boxes of other coloring), and CONSISTENTLY provides beautiful color with excellent conditioning. The Amazon price is 1/3 of the discount or drug store price! I purchased a case when I saw the price and am going to order another!!!! What a great bargain for the best product!! Thank you Amaon!!
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10 of 10 people found the following review helpful By A. Mayes on September 19, 2013
Color Name: 8RG Paris Couture Rose Gold Blonde
I have naturally strawberry blonde hair but am going grey fast. For years any product I have tried either just turned my hair red and brassy or blonde and ashy. This one has an excellent balance of blonde and strawberry blonde hints without an overly brassy look. It covers grey fairly well or at least they blend into the blonde. When I am done my hair is evenly colored and feels better than before I applied the color, my own hair dresser said it is one of the best home dye jobs she has ever seen. My only complaints are not many places stock it and it does have a strong smell which my husband hates.
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13 of 17 people found the following review helpful By Bookenz on July 29, 2013
Color Name: 8RG Paris Couture Rose Gold Blonde
I just tried this color for the first time today and I really like it. I've been dying my hair auburn for years, but I have so much gray now that auburn is not sustainable, so I've slowly been phasing the auburn out. I've been looking for just the right blonde shade and thought maybe a honey blonde, however many of the colors looks too yellow/goldish. This color is perfect and looks just like on the box - kind of a light rosy blonde. The product was easy to apply and not messy/drippy and the smell wasn't overpowering. I will continue to use this one.
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10 of 13 people found the following review helpful By K. Graham on January 15, 2012
Color Name: 9.5A Lightest Ash Blonde Verified Purchase
I have read the reviews on the Lightest Ash Blonde. I am a bit confused as to how you can get black hair from this choice. I have been coloring my hair for 40 years and have never had that happen. With that said, I find that this color tends to leave a redish brassy hue instead of an ash/blue cooler color,Very frustrating.
It seems that in the past several years that color choices in the industry have changed. I used to go into the store and just purchase one color. Now I find that I am challenged when I try to choose a color.

I have done professional color but find that although the color is good, it is not worth the hastle and expense. I would just like to be able to be confident in the color that I am choosing instead of having the companies messing around and changing the product.

Loreal, Clairol, it does not matter, all work fine, it is just the color that is confusing.
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16 of 22 people found the following review helpful By Megan on September 3, 2012
Color Name: 9.5A Lightest Ash Blonde Verified Purchase
I have medium to light brown natural hair color. I use the Ligtest ash Blonde color cream on my hair with amazing results. I have thick hair all the way down my back so if i need to color my whole head i use two bottles but one bottle is perfect for a touch up on my roots. I usually do my roots every 28 days to maintain my style.. it does not come out brassy, yellow, white looking, green or blue :-) My color is a nice even light ash blonde.

What i do for my hair is i apply acording to the directions.. one 1/4 inch section at a time working around the frount of my head then the back making sure to cover EVERYTHING.. i am sure not to overlap the hair that has already been colored.. you will get an ugly line of color if you do. only apply color to the fresh roots.

I leave the color in for 45 min after i have covered all of my roots. I find that after 45 min i have pure and complete color :-) if you take it out too soon that is when you will have a hint of yellow or orange.

I have been using this color for about 5 years now and as i stated before my hair is all the way down my back near my belt line.. My hair is not damaged.. i have a nice healthy shine to my hair :-)

You do want to keep in mind when coloring your hair blonde that a good conditioner is key. The one that comes with the color is not bad at all but between i always use Nexxus Humectress or Keraphix. You need a good conditioner to be sure that your hair stays soft and healthy. Hope this helps!!
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12 of 16 people found the following review helpful By Bill G. on October 5, 2013
Color Name: UL63 Sun-Kissed Caramels Hi-Lift Gold Brown
I have colored my hair for years, and it was most recently a medium brown, and I wanted to go to a lighter brown shade. This did it perfectly. I was concerned about brassiness or bringing out too much of the red tones, but it didn't dod that. Just a nice light golden brown, which was exactly what I was looking for.
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3 of 3 people found the following review helpful By Amazon Customer on November 28, 2012
Color Name: LB-01 Extra Light Ash Blonde Verified Purchase
I love the quality of this product. My hair felt so soft after I used it. I do think it was a bit ashy for my taste. It almost looks like grey hair. I will go for natural blonde next time but I will stick with Loreal.
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