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L'Oreal Studio Line Hot Straight Heat-Activated Straightening Cream 5 oz.

from L'Oreal
4.8 out of 5 stars 11 customer reviews
About the Product
  • An innovation from the LOreal Laboratories
  • Studio Line Hot Straight cream is a heat-activated straightening cream
  • Developed for use with straightening irons and blow dryers.
  • Our new Thermo-Protect technology helps protect hair from heat styling damage
  • Locks out humidity and helps improve straightening.

Frequently Bought Together

  • L'Oreal Studio Line Hot Straight Heat-Activated Straightening Cream 5 oz.
  • +
  • L'Oreal Studio Line Heat Seeker, Hot Straight/Straightening Cream, Curl/Frizz Control 5 fl oz by L'Oreal Paris
Total price: $25.98
Buy the selected items together


Product Description

Helps and Improves Straightening

Product Details

  • Item Weight: 5.3 ounces
  • Shipping Weight: 6.4 ounces (View shipping rates and policies)
  • ASIN: B001B2S2WE
  • UPC: 071249075982
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Best Sellers Rank: #337,503 in Beauty (See Top 100 in Beauty)

Important Information

Directions
1. Start with damp hair. Rub an ample amount of cream in hands & apply to hair by running hands through hair, avoiding roots. 2. completely dry hair using blow dryer. 3. Divide hair with a wide-tooth comb into small 1-inch sections and iron. Style any way you choose. Tip: this product can also provide a straight, sleek effect when used with just a blow dryer and a round brush.

Customer Reviews

Top Customer Reviews

Verified Purchase
Ok, it's true that the commercial with Beyonce pitching this product did catch my daughter's attention..but she says this is a great styling product to use with her curling/straightening iron.
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Verified Purchase
when i first started straightening my hair i loved how my hair was always shiny and manageable...but i was also scared off getting it dry with split ends. so i went to the store and decided to look for a heat protection cream so i came upon this one and i liked the fact that you apply it on wet hair so it protects you from both the heat of the blow dryer and straightener. Unfortunately it got discontinued and yes big dissapointment..it was the only one i used.Until one day i decided to search for it hhere at amazon and what do you know.I found it!!! I love this product.Plus it leaves my hair really shiny and soft. Defenitely buying the 2 pack.
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By happyfeet on September 29, 2013
I've been using this for a while as a pre-blow dry serum. It seems to do a nice job in terms of reducing frizz and keeping my hair from getting dried out. However, if you put too much near the crown of the head, your hair will end up greasy and oily looking on top - so just use caution in that area.

I'm not unhappy with this product, but I may shop around a little before purchasing again.
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Verified Purchase
I first learned of this product when the hair stylist used it on my husband's wavy hair. Just using a little bit on towel-dried hair helps to make it much more manageable and less frizzy. Later she used it in my hair and when she blow-dried it, my hair was extremely soft and silky. It turned my uneven wavy hair into a sleek look of long and straight hair. We both strongly recommend this product!
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Verified Purchase
the L'Oreal Studio Line Hot Straight Heat-Activated Straightening Cream works great at calming down fly-aways, lessens the damage of using a blow dryer and straightening/curling iron on a regular basis, and is perfect if your hair is frizzy. It also smells great!
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Verified Purchase
This product is good before a blow out, good for thick and curly hair. And it leaves you hair shiny and smooth after it and cuts drying time.
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