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5.0 out of 5 stars A fresh start to the marketing student and professional., December 22, 2002
By A Customer
This review is from: Laboratorio de Marketing: Finalmente! OS Melhores Executivos Do Brasil Ensinam A Fazer Marketing Com Sucesso (Spanish Edition) (Paperback)
This book guides the marketing enthusiast through the paths of communication, relationship and loyalty programs, planning, branding and other fundamental tools to succeed in a highly competitive business world. It should also be published in english so the foreign executives that come to Brazil can have a "helping hand" to better understand the complexities of this country.
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Laboratorio de Marketing: Finalmente! OS Melhores Executivos Do Brasil Ensinam A Fazer Marketing Com Sucesso (Spanish Edition)
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