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Lads: A Memoir of Manhood [Hardcover]

Dave Itzkoff (Author)
4.2 out of 5 stars  See all reviews (6 customer reviews)


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Book Description

September 7, 2004
"What I wanted after college was a job and my own apartment, but what I needed was a good comeuppance, and that’s what I got."

When Dave Itzkoff graduated from Princeton in 1998–the first member of his family to earn a college degree–he expected to be rewarded with a career, and a life, that mattered. Instead, he ended up convinced that he was selling the entire institution of manhood down the river.

After a series of personal and professional experiences stripped him of any lingering sense of entitlement, Itzkoff found himself working as an editor at Maxim, the pugnacious frontrunner in a new breed of men’s periodicals dubbed "lad magazines." There, he was initiated into a culture of heavily retouched girlie pictorials, dirty jokes, disingenuous sex advice, and shopping guides for expensive electronic gadgetry. And as Maxim continued its inexorable rise to become the most successful men’s magazine in modern publishing history, Itzkoff was left wondering what his work–and his life–really meant.
Lads is the hilarious, heartbreaking story of Dave Itzkoff's efforts to define himself as a man while working at a magazine that was purveying a vision of young manhood–a state of perpetual adolescence–that was seductive to all but viable for none. Lads takes us deep inside one young man’s struggle with identity, responsibility, and sexuality, in an unsparingly candid account of how men really relate to one another, as fathers and sons, as employers and employees, as colleagues and friends.

Lads is trenchant. Lads is perceptive. Lads is alarmingly funny. This is an unforgettable debut from a young writer of astounding talent.
 



From the Hardcover edition.
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Editorial Reviews

From Publishers Weekly

After graduating from Princeton in 1998, Itzkoff entered the world of lad magazines, first at Details and then at Maxim. His book's central irony is that at the center of the hot babes–filled men's mag world, one of its editors can't get no satisfaction. So much of Itzkoff's time in New York is spent being teased, led on and rejected by neurotic women that the book sometimes resembles an ode to onanism. It's fantastic gallows humor; even in the bleakest scene—an attempted suicide—Itzkoff maintains his satirical flair, marveling that drugstores allow crying, inebriated customers to buy as many bottles of sleeping pills as they can carry. But beyond the pleasures and pains of reading a glint-eyed insider's account of the publishing world and its denizens, this is a more universal story of a troubled father-son relationship. Itzkoff's dad is a manic-depressive furrier struggling to stay straight and sane after a decades-long cocaine addiction. Itzkoff eventually leaves Maxim and reconciles with his father—the move from lads to dad a sign of a late-but-redemptive maturity. Unlike with MAD or National Lampoon, there are arguably few things of lasting value that have come out of Maxim's success so far, but Itzkoff may be the exception.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist

Arriving on the New York publishing scene in 1998 with a newly minted liberal-arts degree from Princeton, Itzkoff seized the moment and moved back into his parents' suburban home. And that was his best move. What followed was a dead-end mailroom stint at the William Morris Agency and short, desultory editing jobs at Details and Maxim magazines, which devolved seamlessly into substance abuse, a suicide attempt, failed romances, soliciting prostitutes online, and near-complete disaffection at work: "It was every half-assed man for his own stultified self." Itzkoff 's world here is very dark, but it's described unflinchingly. And it's redeemed, barely, by the author's reconciliation with his family and by his sly, deadpan humor. Since it's still early days for the twentysomething Itzkoff--he's now an editor at Spin--he would be wise to keep them both. Alan Moores
Copyright © American Library Association. All rights reserved

Product Details

  • Hardcover: 288 pages
  • Publisher: Villard (September 7, 2004)
  • Language: English
  • ISBN-10: 140006113X
  • ISBN-13: 978-1400061136
  • Product Dimensions: 8.3 x 5.5 x 1.1 inches
  • Shipping Weight: 14.4 ounces
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #2,300,120 in Books (See Top 100 in Books)

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Customer Reviews

6 Reviews
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Average Customer Review
4.2 out of 5 stars (6 customer reviews)
 
 
 
 
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1 of 1 people found the following review helpful:
4.0 out of 5 stars Funny, often painfully so, January 7, 2006
This review is from: Lads: A Memoir of Manhood (Hardcover)
Full disclosure: I was once a freelancer in the New York magazine business, and at Maxim on and off for a few years. (Now on with the review.) I really enjoyed this speedy read, but this may be out of sheer self-centeredness: I like stories that accurately give the reader a tour of a part of the world at a particular era, and this made for amusing reading because I floated in and out of that specific moment and place, at an Important Time In My Life, In the Big City. (I read part of the book in a nearby dive bar, and nearly spit out my beer a few times, certain scenes were so hilariously familiar.)

The average non-Maxim-affiliated reader can find plenty of laugh-out-loud moments in Itzkoff's memoir, but New York magazine-biz types have probably just rolled their eyes in disgust at the lad-mag employees who've "sold their souls." (Or rolled their eyes at Itzkoff, Toby Young, or others who unflinchingly hold up the mirror.) The book's definitely funny, but it's a wry, dark humor, given more to acknowledging smiles and nods than knee-slapping guffaws.

Would a comparison to Toby Young's (almost) tell-all be insulting to Itzkoff? Maybe. Young's pratfalls were retarded, cartoonish. Itzkoff's screw-ups (too numerous to call out here) were undoubtedly cringe-inducing, but funny and familiar and heartbreaking, too.

SPOILER ALERT! SPOILER ALERT! The end is way too pat. I don't mind that Itzkoff and his dad end up on the shrink's couch, but it seemed like that resolution was just stuck on. The scene is well-rendered, but a longer road to the psychiatrist may have been in order.
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1 of 2 people found the following review helpful:
5.0 out of 5 stars Male Enhancement, September 29, 2004
This review is from: Lads: A Memoir of Manhood (Hardcover)
A hilariously poignant - and pleasantly pessimistic - tale of one man's rise through New York's publishing industry circuit. Touching at times, yet always temperamental, Izkoff's skewed view on life, liberty and the pursuit of getting laid gracefully skirts the fine line between raunch and redemption, providing a captivating read in the process. An insightful peek behind the headlines and hijinks at Dennis Publishing, it comes highly recommended.
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1 of 2 people found the following review helpful:
5.0 out of 5 stars Funny, touching, great, September 28, 2004
By 
J. Bush (Los Angeles, CA) - See all my reviews
(REAL NAME)   
This review is from: Lads: A Memoir of Manhood (Hardcover)
I love this book. It's devastatingly witty, heartbreaking at moments, and yes, heartwarming. A fun, wicked portrait of glossy twenty-something Manhattan life.
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