A Lady First: My LIFE IN THE KENNEDY WHITE HOUSE AND THE AMERICAN EMBASSIES OD PARIS AND ROME [Hardcover]

Letitia Baldrige (Author)

Book Description

Publication Date: October 11, 2001

Letitia Baldrige is well known for her bestselling books on etiquette and is a much sought-after commentator on American style. Now, she writes of her life as a tenacious and successful woman who worked behind the scenes in some of the most exciting places after World War II and at the height of America's international glory.

The romance of Baldrige's first job in Paris with American Ambassador David Bruce's wife, Evangeline, is only the beginning of her lively tale. From working with Clare Booth Luce in Rome in the early 1950s to becoming the first woman executive for Tiffany & Co. to being the social secretary in the Kennedy White House, Baldrige has led a glamorous, high-spirited life, and A Lady, First shares a wonderful vicarious experience of her adventures.

Letitia Baldrige is a joy to read—she is stylish, chic, and always polite, and she manages to be a feminist and a lady at the same time. Like Katharine Graham and Liz Smith, she has lived her life among celebrities and history makers and has the stories to prove it. She continues to be an inspiration as the founder of Letitia Baldrige Enterprises, one of the first companies in the world to be founded and run by a female CEO.

Editorial Reviews

From Publishers Weekly

In her effervescent memoir, Baldrige, ambassador of etiquette, writes, "I disliked unfulfilled passions." She graduated Vassar in the mid-1940s and then, blessed with means, moxie and a voracious appetite for learning, she pursued her passions and led a life that was anything but ordinary for women at that time. Joining the U.S. Foreign Service in her 20s, she served in Paris as social secretary to Evangeline Bruce, the American ambassador's wife, and later to the U.S. ambassador in Rome, Clare Boothe Luce. These two women, Baldrige says, were among her greatest teachers. She tells of her subsequent work as the first female executive at Tiffany's under Walter Hoving, until the White House beckoned in 1960. For three years, she worked feverishly as social secretary to Jacqueline Kennedy until, overworked and contemplating the advice of Joe Kennedy, she quit. She soon opened her own, hugely successful PR firm in Chicago and then moved to New York, marrying in her mid-30s and having two children. With her plate already overflowing, she took on volunteering, lecturing, writing for newspapers and magazines, and writing books on etiquette and her experiences. A life lived so fully and at such a frenetic pace is scarcely to be believed at first, until one takes into account Baldrige's spirited will and work ethic. "I had always thought I was Wonder Woman without the steel bra." Readers may be disappointed by the gentle nature of the gossip and lack of scandal, but Baldrige's insight, humor and vivid encounters are sure to enthrall. Baldrige is an exemplary role model for women because she opened doors by refusing to accept that they were closed. (Oct 15) Forecast: If this sells, which it should, it will be not for revealing any secrets about Jackie Kennedy but for Baldrige's own admirable life.

Copyright 2001 Cahners Business Information, Inc.

From Library Journal

Many know that Baldrige was Jackie Kennedy's White House social secretary and that she is the author of numerous etiquette and style books (e.g., Letitia Baldrige's Complete Guide to the New Manners for the 90's, 1990). What may not be so widely known is how she obtained the credentials to qualify for the White House position and become known as the late 20th century's etiquette expert. When she was fresh from a graduate program in international relations in Geneva, Baldrige served as the social secretary to ambassador and Mrs. David Bruce in Paris from 1948 to 1951 and then to the indomitable Clare Boothe Luce, ambassador to Italy, from 1953 to 1956. In this memoir, Baldrige tells in humorous and self-deprecating style about her service in those high-powered households. She fondly recalls memories of her White House years and the Kennedy family and relates many details of her subsequent career in public relations and publishing. Mainly an entertaining memoir with little discussion of international affairs, this book will appeal to library patrons who know Baldridge from her etiquette and amusing books. She is detailed but not bitter when describing the real lack of opportunity for women with her credentials. Recommended for public libraries. Jill Ortner, SUNY at Buffalo Libs.
Copyright 2001 Reed Business Information, Inc.

See all Editorial Reviews

Product Details

• Hardcover: 304 pages
• Publisher: Viking Adult (October 11, 2001)
• Language: English
• ISBN-10: 0670894532
• ISBN-13: 978-0670894536
• Product Dimensions: 9 x 6 x 1.1 inches
• Shipping Weight: 1.2 pounds
• Average Customer Review: 4.3 out of 5 stars  See all reviews (20 customer reviews)
• Amazon Best Sellers Rank: #318,248 in Books (See Top 100 in Books)
  • #22 in Books > Biographies & Memoirs > People, A-Z > ( O ) > Onassis, Jacqueline Kennedy
  • #77 in Books > Biographies & Memoirs > People, A-Z > ( K ) > Kennedy, John F.

More About the Author

Letitia Baldrige's books on manners have sold over two million copies; her previous guide to executive manners sold over half a million copies worldwide and has had sixteen printings. This is her thirteenth book. In her diplomatic career she served in the American embassies in Paris and Rome; in the White House she was Jacqueline Kennedy's chief of staff. She has served as a marketing consultant to many major international corporations and holds three corporate directorships. She produces management training seminars on business behavior for major American companies and professional institutions and writes a weekly syndicated newspaper column and a monthly national magazine column. She is a regular on major network TV programs. Letitia Baldrige and her family live in Washington, D.C.

Customer Reviews

Most Helpful Customer Reviews

12 of 12 people found the following review helpful:

5.0 out of 5 stars An Interesting and Amazing Woman, May 23, 2003

By 

crazyforgems (Wellesley, MA United States) - See all my reviews

This review is from: A Lady First: My LIFE IN THE KENNEDY WHITE HOUSE AND THE AMERICAN EMBASSIES OD PARIS AND ROME (Hardcover)

Tish Baldridge has led an interesting and amazing life. She wasn't blessed with great wealth or beauty yet she managed to live and work on the upper echelons of American political and social society in the 50's, 60's, 70's, 80's, and onward.
Baldridge takes you through her beginnings in the midwest, her education at Miss Porter's and Vassar as one of the less financially advantaged students, her life in Paris and Rome working for such trend setters as Clare Booth Luce, her days at Tiffany, her years in the White House with Jackie Kennedy, and her life after.

Here's what is great about this book and her story: her life didn't begin and it didn't end with her association with Jackie Kennedy. Camelot fans will get great glimpses into those years from her vantage point. But there is a lot more to this book...

I would highly recommend this book to women who love biographies on the Jackie Kennedy, Grace Kelly, Audrey Hepburn set. I also would recommend this book to women who enjoy the story of a self-made woman and a survivor and anyone interested in the social history of this era. I would not recommend this book to most men and I would caution all readers to note that this is a book filled with details of food, flowers, gowns, and jewels and not policy making or congressional bills. You learn about the parties that Jackie Kennedy went to in the year of the Cuban Missile Crisis not about the policy nuances behind the crisis.

I gave this book as a present to several female friends and they loved it.

8 of 8 people found the following review helpful:

4.0 out of 5 stars Tish, we hardly knew ye, January 8, 2002

By A Customer

This review is from: A Lady First: My LIFE IN THE KENNEDY WHITE HOUSE AND THE AMERICAN EMBASSIES OD PARIS AND ROME (Hardcover)

Yes, this book is a rehash of Diamonds and Diplomats but with one huge difference. In D&D Ms. Baldridge was not entirely frank. Since many of the people she wrote about in that book were still alive she had to sugar coat the truth considerably. Now, with Lady First she is free to set the record straight.

She explains fully for the first time why she really left the White House and although she clearly adored Clare Booth Luce she's now free to show that working for her was no picnic.

Also, we get a superior picture of the author herself. Bold or pushy, if you prefer she charted her own course and made her own dreams come true whether it was to get herself to Paris or into the CIA or to be the first American female tourist in Yugoslavia after WWII.

If you think of Leticia Baldrige as just being the etiquette lady or you only remember her from her White House stint then this book will will show you an entirely different side.

7 of 7 people found the following review helpful:

4.0 out of 5 stars Left me wanting more, November 24, 2001

By 

Whobody (Seattle, WA) - See all my reviews

This review is from: A Lady First: My LIFE IN THE KENNEDY WHITE HOUSE AND THE AMERICAN EMBASSIES OD PARIS AND ROME (Hardcover)

Some might say that _A Lady, First_ is a rehash of Ms. Baldrige's book, _Of Diamonds and Diplomats_. However, the author has reflected on her life then and has written this book for twenty-first century readers. The stories are familiar, but they have been expanded to include so much that is of historical significance and that makes it worth reading.