Customer Reviews

Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

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Given the subject matter, I assume most readers are looking for a practical guide to increasing website conversion. This is not it. The author is unreasonably broad and long-winded. I don't want to be rude, but I think the author's intent is more to impress than to educate the reader. I read a review that picked on a "gratuitous reference" to the Myers-Briggs model of personality types. I understand where the reviewer is coming from. I only read about a third of the book before putting it down in an effort not to misuse more of my time, but what I read did not improve my understanding of online marketing at all. I can distill the relevant content to one statement: "online marketers should test click-through-ratios, conversion, sales per visitor, etc. for various webpage designs and fine-tune accordingly."

I found this book more helpful for big corporations and did nothing for me as a small business owner. I felt the writing style was PHD level and should have been written for the masses. It went into too much explaining about the history and landing page philosophy but there wasn't much on how to actually do things. And the chapter on math formulas was way over the average person's head and difficult to follow.

The most I got out of this book is to continue testing elements of your landing page, but that should already be a no-brainer.

What would be helpful to smaller businesses is more examples of landing pages designs and implementations, what works and what doesn't. If you are looking for more of a step by step, simple beginners guide, then this book is not for you.