Landing Page Optimization and over one million other books are available for Amazon Kindle. Learn more

Buy Used
Used - Like New See details
$9.11 & eligible for FREE Super Saver Shipping on orders over $25. Details
Fulfilled by Amazon

or
Sign in to turn on 1-Click ordering.
 
   
Sell Back Your Copy
For a $1.94 Gift Card
Trade in
Have one to sell? Sell yours here
Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
 
 
See all product images
See 1 customer image
Share your own customer images
Search inside this book
Start reading Landing Page Optimization on your Kindle in under a minute.

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions [Paperback]

Tim Ash (Author)
4.1 out of 5 stars  See all reviews (68 customer reviews) |

Available from these sellers.


Textbook Student FREE Two-Day Shipping for students on millions of items. Learn more

Formats

 Amazon Price New from Used from
Kindle Edition $16.49   -- --
Paperback --   -- --
Unknown Binding --   -- --
There is a newer edition of this item:
Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions 3.7 out of 5 stars (3)
$19.79
In Stock.

Book Description

Publication Date: January 29, 2008 | ISBN-10: 0470174625 | ISBN-13: 978-0470174623 | Edition: 1st
How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks,   gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.

Check Out Related Media

Special Offers and Product Promotions

Editorial Reviews

From the Back Cover

OPTIMIZE YOUR LANDING PAGES TO TURBOCHARGE YOUR PROFITS

How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you will learn all the skills necessary to dramatically improve your bottom line:

  • Identify mission critical parts of your website and their true economic value

  • Define important visitor classes and key conversion tasks

  • Gain insight on customer decision-making and make your page friction-free

  • Uncover problems with your page and decide which elements to test

  • Understand the power and limitations of common optimization approaches

  • Develop an action plan and get buy-in from all key players

  • Avoid common real-world pitfalls that can sabotage your test

Packed with case studies, practical strategies, a detailed review of the Google Website Optimizer tool, and a comprehensive companion website, this one-of-a-kind resource will help you make your landing pages more profitable.

"Tim has figured out what so many people don't understand: your website can (and should) get better. Every single day."
—Seth Godin, author of Meatball Sundae

"This book is a must-read for the modern Internet marketer."
—Kevin M. Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch

"This is the best business-focused, measurement-based guide to website design I have seen."
—Don Norman, cofounder of Nielsen Norman Group and author of The Design of Future Things

"Stop guessing at the best landing page designs and embrace true customer centricity. This book shows you how!"
—Avinash Kaushik, Analytics Evangelist and author of Web Analytics: An Hour A Day

"Tim's Landing Page Optimization is a must-have for your bookshelf."
—Bryan Eisenberg, New York Times and Wall Street Journal bestselling author

About the Author

Tim Ash is a recognized expert in the field of landing page optimization. He is the president of SiteTuners.com, a company that improves the conversion rates of website landing pages through state-of-the-art scientific testing. Tim has spoken internationally at such industry events as Search Engine Strategies, PC Expo, the Affiliate Summit, and Internet World. Visit Tim's book site at LandingPageOptimizationBook.com

Product Details

  • Paperback: 384 pages
  • Publisher: Wiley Publishing; 1st edition (January 29, 2008)
  • Language: English
  • ISBN-10: 0470174625
  • ISBN-13: 978-0470174623
  • Product Dimensions: 9.2 x 7.4 x 0.8 inches
  • Shipping Weight: 1.3 pounds
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (68 customer reviews)
  • Amazon Best Sellers Rank: #70,642 in Books (See Top 100 in Books)

    •  Would you like to update product info or give feedback on images?

More About the Author

› Visit Amazon's Tim Ash Page
Tim Ash
Tim Ash is the author of the bestselling book Landing Page Optimization, and CEO of SiteTuners. A computer scientist and cognitive scientist by education (his PhD studies were in Neural Networks and Artificial Intelligence), Tim has developed an expertise in user-centered design, persuasion and understanding online behavior, and landing page testing. In the mid-1990s he became one of the early pioneers in the discipline of website conversion rate optimization.

Over the past 15 years, Tim has helped a number of major US and international brands to develop successful web-based initiatives. Companies like Google, Expedia, Kodak, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, AutoDesk and many others have benefitted from Tim's deep understanding and innovative perspective.

Today, in addition to providing strategic consulting services, Tim is a highly-regarded keynote speaker and presenter at industry conferences including Internet Retailer, Search Engine Strategies, PubCon and countless others. He is the founder and chairperson of Conversion Conference and a frequent contributor to print and online publications such as ClickZ, Website Magazine, Visibility and others. Since 1995, he as authored more than 100 published articles. In addition, Tim is the online voice of conversion optimization as the host of the Landing Page Optimization podcast on WebmasterRadio.fm.

Tim earned a dual-major Bachelor of Science degree "with highest distinction" in Computer Engineering and Cognitive Science from UC San Diego while studying on under a U.C. Regent's Scholarship (the highest academic scholarship awarded by the UC system). During his PhD studies at UC San Diego he also earned his Masters degree in Computer Science.

Tim enjoys creating fine art photography, salsa dancing, downhill skiing, and is a certified Tai Chi Chuan martial arts instructor. He lives with his wife and two children within walking distance of the beach in San Diego, California.

Customer Reviews

Most Helpful Customer Reviews
104 of 109 people found the following review helpful
Format:Paperback
This book may be the best thing since sliced bread for you, or can be practically useless. It has an extensive focus on Joe web surfer's persona, on why and how he behaves on the web. It also explains basic concepts such as A-B split testing, ROI, and gives a few examples from author's consulting background. There's a few mathematical formulas, which I am sure are excellent for marketing folks.

But what completely lacks from this book is THE WHAT and THE HOW. The "Uncovering Problems" section is surprisingly small and has no real value. It is explainable - the later part of the book is nothing but a marketing promo of author's consulting business. This costs author 1 star in my review.

The second star I remove because this book is completely useless for small to medium business. If you are a company with under $20 million in revenue - which is where 99% of websites belong - this book is not going to help you much.
Was this review helpful to you?
41 of 45 people found the following review helpful
Format:Paperback
This is a very important book. It helps you understand why the landing page is so impacting on the final actions of your visitors and what a landing page is for that matter. The book provides you with excellent guidance for analyzing your current website and determining how to make it easier for the visitor to use and, more importantly, easier for the user to do what you need them to do.

I loved the section titled, "Why your site is not perfect". It provides excellent information on how to uncover hidden problems in your site that your users are experiencing even though you may not have noticed them. Let's just say that it goes way beyond dead links.

Finally, "the math of tuning" shows you how to make logical decisions for next steps and make sure you're not wasting time fixing things that aren't broken or don't matter. Overall... a great book.
Comment | 
Was this review helpful to you?
22 of 25 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
The book was written by Tim Ash of SiteTuners.com, a web analytics and site optimization service who does landing page optimization among other things for his living.

It is a real-world and practical guide to landing page testing and optimization without any fluff. It is really for the folks who do the testing and the ones who have to sell it to their boss and need to know about the details of the process of landing page testing, what is involved, what are the risks and how it should be approached and why.

It is very useful and complimentary to the "Landing Page Handbook" by MarketingSherpa, the $500 "bible" for folks who do serious landing page optimization for their business.

They also overlap in a few areas. This means that it is also a good buy for people who are not doing enough business that involves using landing pages to justify and recoup the $500 investment in the MarketingSherpa book. It's not exactly an alternative, but it is a start that cost a lot less.

If you are doing serious business with landing pages, I recommend getting both books. The return (increase in conversion = increase in business and profits) you will get out from it will pay for the initial investment quickly and then over and over again for the time to come.
Comment | 
Was this review helpful to you?
Most Recent Customer Reviews
Save your money and search google
Save your money and research free blogs and lists to get the information provided in this book. Significant amount of pages spent on personality testing history, no practical tasks... Read more
Published 4 months ago by Beginner SEO
good book
Read this book BEFORE you hire an expert. You'll either learn what you need to optimize or you will know enough to hire a consultant.
Published 18 months ago by Jean Kelley
Half-empty, filled with irrelevant material.
I have purchased this book in hopes to find some useful information on how to improve landing pages on few of my sites. Read more
Published 19 months ago by Michael Kohen
Very deep and informative but not for the small business
I found this book more helpful for big corporations and did nothing for me as a small business owner. Read more
Published 21 months ago by Sangil
No Help
I picked up this book in Barnes & Noble, bought a coffee, and took a look at the Table of Contents. As others have reviewed, there is much discussion about the persona of the... Read more
Published 21 months ago by oliverVT
A "foot in the door" for getting started with landing page...
You've built your Web site, but are you still waiting for them to come? In this book, Tim Ash dispels the "If you build it, they will come" myth and provides guidelines for... Read more
Published on March 29, 2010 by Louellen Coker
a clear way to think about the topic for a newcomer
I've heard lots about landing pages, but had not seen anyone tie together the ideas into a coherent set of steps to take to produce results from internet marketing. Read more
Published on February 8, 2010 by Gordon Prince
Landing pages are the key to successful lead-gen
Great landing pages can be the difference between success and failure in a lead-gen program. Having great landing pages is, as Ash clearly explains, is a matter of art and science. Read more
Published on February 6, 2010 by Novathinker
Nothing purple about this cow.
The author should have taken some of his own advice and 'ruthlessly edited' this book prior to publication. Read more
Published on December 29, 2009 by John De Mott
Not the best one out there
It's nice can be used by 30-40% for someone who is not optimization PRO but does not cover much about other pages and spend way too much pages on promoting author's paid testing... Read more
Published on December 15, 2009 by Tsarina
Search Customer Reviews
Only search this product's reviews
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
Search Inside This Book:
Inside This Book (learn more)
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
more info, platinum rule, landing page test, factorial data collection, landing page optimization, desired conversion action, baseline recipe, conversion rate improvement, landing page design, profit per visitor, new landing page, revenue per visitor, fractional factorial methods, many online marketers, variable cost percentage, page testing, landing pages, multivariate testing, brand guardians, mission critical parts, two variable interactions, split testing, conversion actions, delayed conversions, trust symbols
Key Phrases - Capitalized Phrases (CAPs): (learn more)
The Matrix, Example Scenario, Power Options, Selecting Elements, Google Website Optimizer, The Math of Tuning, Understanding Your Audience, San Diego, Understanding the Decision Process, Continues Resource, United States, User-Centered Design, Avoiding the Pitfalls, Sample Test Plan Excerpt, Test Plan Overview, Biased Samples, Tony Alessandra, Understanding Your Landing Pages, Teak Warehouse, Delay Graph
Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
Search Inside This Book:

Tags Customers Associate with This Product

 (What's this?)
Click on a tag to find related items, discussions, and people.
 
(41)
(38)
(33)
(30)
(27)
(25)
(24)
(19)
(16)
(8)
Agree with these tags?
See all 84 tags...

Your tags: Add your first tag
 
See most popular tags

Customer Discussions

This product's forum
Discussion Replies Latest Post
Autographed copies of the book 0 Feb 7, 2008
Author's Preview 0 Oct 1, 2007
› See all 2 discussions...  
Start a new discussion
Topic:
First post:
Prompts for sign-in
 


Active discussions in related forums
Search Customer Discussions
   
Related forums


Look for Similar Items by Category

Look for Similar Items by Subject

Search Books by subject:






















i.e., each book must be in subject 1 AND subject 2 AND ...