To get the free app, enter your email address or mobile phone number.
How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you will learn all the skills necessary to dramatically improve your bottom line:
Identify mission critical parts of your website and their true economic value
Define important visitor classes and key conversion tasks
Gain insight on customer decision-making and make your page friction-free
Uncover problems with your page and decide which elements to test
Understand the power and limitations of common optimization approaches
Develop an action plan and get buy-in from all key players
Avoid common real-world pitfalls that can sabotage your test
Packed with case studies, practical strategies, a detailed review of the Google Website Optimizer tool, and a comprehensive companion website, this one-of-a-kind resource will help you make your landing pages more profitable.
"Tim has figured out what so many people don't understand: your website can (and should) get better. Every single day."
—Seth Godin, author of Meatball Sundae
"This book is a must-read for the modern Internet marketer."
—Kevin M. Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch
"This is the best business-focused, measurement-based guide to website design I have seen."
—Don Norman, cofounder of Nielsen Norman Group and author of The Design of Future Things
"Stop guessing at the best landing page designs and embrace true customer centricity. This book shows you how!"
—Avinash Kaushik, Analytics Evangelist and author of Web Analytics: An Hour A Day
"Tim's Landing Page Optimization is a must-have for your bookshelf."
—Bryan Eisenberg, New York Times and Wall Street Journal bestselling author
Really good read. I would recommend this book for any web designer or internet marketing professional. Read morePublished 3 months ago by Brent Nau
I've known Tim Ash for years. He's been a good friend on the conference circuit and he has always been one of my favorite speakers to listen to. Read morePublished 4 months ago by Stoney deGeyter, Author of The Best Damn Web Marketing Checklist, Period!
This is a great basic reference book to understand how to optimize. If you have no clue what you are doing, this is a great place to start. Read morePublished 5 months ago by Holly
This is a really good read it helps to understand what the internet is about.Published 5 months ago by HB
A great resource on how landing pages play an important role in converting traffic into business goals. Covers acquisition, conversion and retention. Read morePublished 6 months ago by Amazon Customer
Tim and team do a precise job of developing a foundational learning base and building from there. I found this book extremely resourceful.Published 7 months ago by kyle
We are just starting with this so only fast comment..looks affordable:)Published 11 months ago by timo majuri
Great book: for beginner, for advanced users, good techniques and examples.Published 12 months ago by Alex Sabo