How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks, gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.
Tim Ash is the President and CEO of landing page optimization company SiteTuners.com (creators of the AttentionWizard.com visual attention heatmap tool). He is the author of Amazon.com e-commerce bestseller Landing Page Optimization: The Definitive Guide To Testing and Tuning for Conversions (LandingPageOptimizationBook.com - John Wiley Press 2008). During his 20 year involvement with the Internet, Tim has worked with Google, Symantec, American Express, Sony Music, Verizon Wireless, American Honda, COMP USA, Harcourt Brace & Co., Universal Studios, Eaton, American Red Cross, Texas Instruments, 1-800-Flowers.com, Red Envelope, SAIC, Pyxis, and B.F. Goodrich Aerospace to develop successful Internet initiatives.
Before co-founding SiteTuners he co-founded Future Focus; an Internet business accelerator. Prior to that he worked in a variety of management and technical roles at SAIC, HNC Software (now a division of Fair Isaac), NCR, and the U.S. Navy. He has chaired Internet conferences and spoken internationally at numerous industry events including Search Engine Strategies, eMetrics, Affiliate Summit, PPC Summit, eComXpo, PC Expo, and Internet World. Tim is the "By The Numbers" expert columnist for Search Engine Watch, and has written many articles on harnessing the power of the Internet for business. He is a contributing columnist for several industry publications including Website Magazine, Electronic Retailer Online Strategies, and Visibility Magazine.
Tim attended UC San Diego on a full U.C. Regents Scholarship (the highest academic scholarship awarded by the University of California), and received his dual-major B.S. in Computer Engineering and Cognitive Science "with highest distinction". Tim also completed his M.S. and C.Phil. degrees during his PhD. studies in computer science (specializing in neural networks and artificial intelligence) at UC San Diego. He is the past president of the iMarketers Association. Tim has completed the FastTrac entrepreneuership program through the Kauffman Foundation, and was also a member of the San Diego chapter of the Entrepreneurs' Organization (EO).
![[Start the discussion]](http://g-ecx.images-amazon.com/images/G/01/x-locale/communities/discussion_boards/start-new-discussion-sec._V192250339_.gif){kind=small}
