Review
If you are at maximum capacity now, this book has the potential to send your companys bottom line into orbit. We highly recommend this book. Nursery News Rating
"Your most recent book on landscape marketing and sales is terrific! A worthwhile investment!"
"I intended to skim through the book last evening but couldn't put it down. Your experience and knowledge is evident . . . your generosity and candor in sharing your expertise has resulted in a valuable source for anyone in the landscape business. I will recommend it to my colleagues here in the Chicago area."
"I am thrilled with your new book. It is exactly what is needed in our profession . Your guidelines for professionalism are positive reinforcement for those of us who call ourselves landscape professionals . . ."
"I want to add my congratulations to the accolades you must be receiving for your new book. Rarely does a book centered on the green industry combine business, marketing, and sales as you have so adequately done. You bridge the gap between self-motivation and business-motivation. The contents are logical, readable, precise, and current. You condense a consulting subject into book form . . ."
"Even after 30 years in business, I am getting helpful information from your book." -- Publisher Comments
About the Author
Joel M. Lerner is founder and CEO of Environmental Design, Capitol View Park, MD, a firm specializing in landscape consulting and design. Catering to residential and commercial clientele for over 25 years, he is the creator of LERNSCAPING, a unique system of design that matches personalities to properties.
Joel has a weekly gardening column in The Washington Post. He hosted the "The Garden Show" on WWRC-AM Talk Radio in Washington, D.C., has appeared on Fox Morning News and was featured in a 4-part homeowner series on TBS, Lifetimes Our Home, public service announcements for OPEI (Outdoor Power Equipment Institute), and as national spokesperson for the Toro Company.
A past president and board member of the Association of Professional Landscape Designers, Joel is author of five critically acclaimed books with a sixth in progress for Macmillan, and numerous articles and columns for professional and homeowner publications. He is a member of the Garden Writers Association of America. His articles and designs have been published in American Nurseryman, Better Homes and Gardens, Garden Design, Architectural Designs, Gardens, Early American Life, and Twentyone.
He is chair of the USDA Graduate School Advisory Committee on Horticulture and Landscape Design and received its 1994 USDA Directors award, held an appointment to the American Institute of Architects Committee on the Environment, was profiled in Landscape Design magazine, named "Designer of the Month" in Home Mechanix magazine, and has judged national awards programs. He teaches seminars on landscape design and marketing and has lectured at the U.S. National Arboretum, Smithsonian Institution, Missouri Botanical Garden, George Washington University; Illinois Nurserymen Association, Minnesota Nursery and Landscape Association, Montana Association of Nurserymen, professional landscape and nursery associations; flower shows; and more.
