"This book changed my life, and it can change yours, too. Joe Romm understands the secrets of persuasion and messaging and he has distilled them into this must-read book."
- Van Jones, President, Rebuild the Dream
"Joe Romm is one of the best communicators we have. This book is the essential hand-book for anyone who wants to be more effective or more persuasive."
- Bill McKibben, Founder, 350.org
About the Author
Joseph Romm is one of the country’s most influential communicators on climate science, solutions, and politics. He is a senior fellow at the Center for American Progress Action Fund, where he runs ClimateProgress.org, which New York Times columnist Tom Friedman called, ”the indispensable blog.” Romm is author of seven books and in 1997 was acting assistant secretary of energy overseeing $1 billion in clean energy investments.
“The Web’s most influential climate-change blogger” and “Hero of the Environment 2009” — Time magazine
“In terms of his cachet in the blogosphere, Joe Romm is something like the climate change equivalent of economist (and New York Times columnist) Paul Krugman.” — U.S. News & World Report
One of “The 100 People Who Are Changing America” — Rolling Stone