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57 of 62 people found the following review helpful:
5.0 out of 5 stars Why should I care about semantics?
It's been said that language is what differentiates humans from the apes. But why language? Why not hawaiian shirts? Senator Hayakawa's short book explains why language, and particularly meaning, is so important. It stands alone on its own merits, or as an elegant frame to the debate addressed in Korzybski's monolithic 1933 work, _Science and Sanity._

Ever been...

Published on June 17, 2000 by neurotome

versus
74 of 84 people found the following review helpful:
2.0 out of 5 stars Great Disappointment
The 5th edition of "Language in Thought and Action" is not the book that S.I. Hayakawa wrote in the forties. It is an impotent, edited-for-television, politically correct version of the brilliant original for which publisher and editors should be ashamed.

For anyone who cares about language and its uses, I recommend that you track down the 1st edition...

Published on August 2, 2000 by Rowan Wolf


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57 of 62 people found the following review helpful:
5.0 out of 5 stars Why should I care about semantics?, June 17, 2000
By 
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It's been said that language is what differentiates humans from the apes. But why language? Why not hawaiian shirts? Senator Hayakawa's short book explains why language, and particularly meaning, is so important. It stands alone on its own merits, or as an elegant frame to the debate addressed in Korzybski's monolithic 1933 work, _Science and Sanity._

Ever been in an argument? Ever get hot and bothered, maybe even start shouting, until you eventually realize that your disagreement is over the definition of terms? And did you ever stop to consider that there might be more than two sides to every story - maybe an infinite number? Come along as Hayakawa examines these issues in great detail.

The style of the book is so lucid, you'll almost feel as if you're being reminded of things you've always known. Does the book reveal universal truth? Or maybe just a skillful command of language?

I recommend this to any human who uses language to communicate or think. You'll never look at Hillary Clinton's "politics of meaning" the same way again.

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45 of 48 people found the following review helpful:
5.0 out of 5 stars Man's crutch, language, dissected and explored, July 16, 1999
By A Customer
This book presents fundamental ways to examine the human relationship to language and thought. Hayakawa presents the building blocks of modern linguistic theories like NLP with precise and illuminating examinations of speech, human emotions, and "common sense."

This book is intruiging and at times disturbing. The study of propoganda is mind expanding and illistrative of the dark side of humanity. Think of it as a How-To manual to create a Orwellian 1984-like society.

I can't recommend this book more strongly. It will alter the way you think and relate to your own thoughts. Read this book.

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47 of 51 people found the following review helpful:
5.0 out of 5 stars Required reading for anyone who uses language, e.g., you., December 26, 1998
Like a previous reviewer, I was required to read this book for an English class, and also like that reviewer I re-discovered it a few years back.

Senator Hayakawa's main point is that, since it is language we humans use in order to think, and since language has such an extraordinary power to influence others and ourselves, we should pay heed to how we use it and how we interpret it.

In *Language in Thought and Action* Hayakawa discusses ways of better understanding language, and therefore thought, and therefore action, including the use of the "operational definition" and the need to recognize different levels of abstraction.

His essay comparing poetry and advertising is, all by itself, worth the price of the book. You'll never again be so smug about your pronouncements or those of others after reading about two-valued logic versus the multi-valued orientation. You'll learn why the words "Tell me more" can make a difference to you.

I like this book so much I decided to mail several copies to people I know as surprise gifts, along with a letter explaining my enthusiasm for it.

If you use language, if you think, if you act, you should read this book.

Update of November 2009: I am now reading this book for a fourth time. You can read a long excerpt at [...].
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74 of 84 people found the following review helpful:
2.0 out of 5 stars Great Disappointment, August 2, 2000
By 
Rowan Wolf (Los Angeles, CA) - See all my reviews
The 5th edition of "Language in Thought and Action" is not the book that S.I. Hayakawa wrote in the forties. It is an impotent, edited-for-television, politically correct version of the brilliant original for which publisher and editors should be ashamed.

For anyone who cares about language and its uses, I recommend that you track down the 1st edition. It's still around.

Rowan Wolf

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24 of 25 people found the following review helpful:
5.0 out of 5 stars Language is a sophisticated noise used in a delusional world, March 26, 2002
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KSG "ksgnyc" (New York, NY United States) - See all my reviews
Mr. Hayakawa's book expounds on his theory, influenced by the ideas of Alfred Korzybski, that language springs forth as a result of the inherent human tendenancy towards co-operation. He also elaborates on how people are deluded until they understand that words are just symbols used to approximate an experience. An empowering book that will help you filter all those words bombarding your mind.
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16 of 19 people found the following review helpful:
5.0 out of 5 stars Books Can Truly Change Your Life, Here's One!, January 4, 2001
I realized in the course of inhaling this book, that a basic grounding in semantics is one of the most important tools available to us, because with it, we can size people up and analyze what they say with and ease and acumen; and even more importantly, we can learn to express ourselves with skill and diplomacy. Haykawa writes in an engaging and non-pedantic style as he verses us in vital concepts, the use of which, make engaging in discourse so much more meaningful, instructive, and revealing than before: concepts such as the abstraction ladder, the two-value perspective (I'm right and you're wrong), sloganeering, tunnel vision etc. Perhaps the most valuable lesson of the book is what Hayakawa terms "the blocked mind", wherein a person lumps people together as "jews", "women", "communists", "democrats", "blacks", "Arabs", "homosexuals" or whatever, with no regard to their differences. By showing us a new way of thinking, not lumping people together as for instance, "jews", but respecting all people according to their individuality, we can see from the following list in the book, that such labels are mere reflections of the paranoid minds who purvey them. All of the following wildly diverse human beings are or were, "jews": Albert Einstein, Sandy Koufax, Jascha Heifetz, Benny Goodman, Woody Allen, Henry Kissinger and Kitty Dukakas. I have already purchased a copy of "Science and Sanity" by Alfred Korzybski referred to often by Hayakawa, and look forward to deepening my understanding of this vital area of knowledge which has been so gracefully and skillfully dispensed to me via this book.
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13 of 15 people found the following review helpful:
5.0 out of 5 stars A great foundational book for anyone who wants to think more clearly, September 30, 2005
By 
Kim A Miller (Windsor, CT United States) - See all my reviews
I read the second edition of this great work 35 years ago and it became the center of my educational process. Now when someone uses growl words, or refuses to lower the level of generality or brands a person by associating them with a label, I mentally repeat these basic principles of thought and civilization: The Word is not the Thing. Truth is found by getting to the lowest level of generality and examining things with care, not by inflaming people with symbols and putting people in boxes. This book is not only needed by students, but to help all of us deal with those politicans, marketing strategists and commentators who make their living by getting us to think in terms of shallow, implusive reactions. We live in a world of thought manipulation. Semantics can help you filter out the noise and learn how to think.

Dee doo dah dah dee do dah dah is all I want to say to you (when you twist words to manipulate me.... )
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9 of 11 people found the following review helpful:
5.0 out of 5 stars Read this book -- It helps to open one's mind!, December 29, 2005
By 
Mike (Lafayette LA) - See all my reviews
S. I. Hayakawa's "Language in Thought and Action" is an excellent read. There isn't much that I can add to what has already been said by other reviewers. In terms of writing and speaking, this book will help me to remain cognizant about the words I use, their meanings, and their contexts. As a reader of books, articles, ads, etc., as well as one who "listens" to what others are saying, this book will help me to recognize that I must discern the "messages" I am receiving, in terms of their intended meaning by the writer and/or the speaker. While the book is very profound and thought-provoking, Hayakawa's style is not erudite -- that is, he does not talk "down" to the reader. I intend to re-read this book many times, in order to glean more of Hayakawa's important message. What remains is to try and get more people to read this excellent work, including relatives, friends, those in government, scientists and engineers, academics, media types, and those in the entertainment industry. If I could give this book more than five stars, I would do so without hesitation.
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4 of 4 people found the following review helpful:
5.0 out of 5 stars Essential Reading for Anyone Interested in Politics, Writing, Semantics, or Logic, September 4, 2010
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For me, this book is near-scriptural because it packs so much truth into such a small space. This book will help you understand how you think and how you use language, and why people talk past each other and disagree about important topics. It explains in entertaining detail many of the fallacies and traps we all fall prey to, and some of the conditions of modern life that make them more pervasive. This is one of those books that will make you wonder how you could live so long without realizing such important and simple things. If you want to examine your own thinking and root out errors--if you want to inject additional rationality into your political beliefs--if you want to raise your immunity to advertising and misleading propaganda--or if you want to write and think more precisely, this book is invaluable.
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8 of 10 people found the following review helpful:
5.0 out of 5 stars Rethink your outlook - I did, January 19, 2004
By 
Ryan C (Lakewood, CO United States) - See all my reviews
I first regarded this book as a standard explanation of language, I was pleasently suprised. Hayakawa addresses the many aspects of language in a fresh and informative manner. Also, he remains very objective the entire time, giving advice as well. After reading it I feel as if I have a much clearer understanding of my language, how it is used, and its strengths and weaknesses.
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Language in Thought and Action
Language in Thought and Action by S. I. Hayakawa (Paperback - August 1, 1978)
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