About the Brand
In that instant, in May 2000, LÄRABAR was born. After scouring the aisles of grocery stores and noting popular flavors of ice cream and cookies, I delved into my own product development. Natural foods, I believed, should be fun and enjoyable as well as good for you. With friends and family serving as focus groups, I tinkered with recipes until a consensus on yummi-ness was reached.
The next step was to launch a company to market what would initially be five delicious LÄRABAR flavors: Cherry Pie, Apple Pie, Cashew Cookie, Banana Cookie, and Chocolate Coconut Chew. I also assembled a sophisticated manufacturing arm...what amounted to be a Cuisinart and a rolling pin. The first batch of bars I produced for retail had to be sealed by hand - all 500 of them!
Thank goodness we have machines for that job today. After all, we're producing millions of LÄRABAR's every year. They are a healthy indulgence you can feel good about eating.
And "feeling good" is what it's all about. Believe it or not, I used to be a junk food junkie - until I discovered how natural foods enlivened my mind, body and spirit. A passion for healthy living soon followed, and continues to be a driving force behind everything I do professionally and personally. I really appreciate the opportunity I have to make a positive difference in the world we live in.
Health is indeed your greatest wealth.
Lara, CEO/ Founder