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In that instant, in May 2000, LÄRABAR was born. After scouring the aisles of grocery stores and noting popular flavors of ice cream and cookies, I delved into my own product development. Natural foods, I believed, should be fun and enjoyable as well as good for you. With friends and family serving as focus groups, I tinkered with recipes until a consensus on yummi-ness was reached.
The next step was to launch a company to market what would initially be five delicious LÄRABAR flavors: Cherry Pie, Apple Pie, Cashew Cookie, Banana Cookie, and Chocolate Coconut Chew. I also assembled a sophisticated manufacturing arm...what amounted to be a Cuisinart and a rolling pin. The first batch of bars I produced for retail had to be sealed by hand - all 500 of them!
Thank goodness we have machines for that job today. After all, we're producing millions of LÄRABAR's every year. They are a healthy indulgence you can feel good about eating.
And "feeling good" is what it's all about. Believe it or not, I used to be a junk food junkie - until I discovered how natural foods enlivened my mind, body and spirit. A passion for healthy living soon followed, and continues to be a driving force behind everything I do professionally and personally. I really appreciate the opportunity I have to make a positive difference in the world we live in.
Health is indeed your greatest wealth.
Lara, CEO/ Founder
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This product was much better than I expected. I have tried lots of health bars, but this one did not feel like eating sawdust with fruit in it.Published on April 27, 2009 by B. Jones
This is a great combination of flavors of the LaraBars. I have one almost every day for breakfast to get me going in the morning.Published on April 21, 2009 by Michael F. Miller
I try to eat as much raw vegan as possible. I spend a lot of time packing my lunches, making smoothies, etc. Read morePublished on March 30, 2009 by Brenda
A friend gave me an apple-pie larabar last month and I loved it. It is a great tasting, healthy bar that contains real fruit. It is way better than the average "granola" bar.Published on March 8, 2009 by L. Santana
I have a low blood sugar problem and need to snack to keep things on an even keel. I have tried every granola/snack bar on the market to satisfy my sweet-tooth and keep me from... Read morePublished on January 12, 2009 by Toni Stafford
When you bite into one of these bars you are instantly aware that it's not like those other, highly processed, over sweetened bars. Read morePublished on December 12, 2008 by stephie
I eat alot throughout the day.. on weekdays, i'm so busy that if i don't, i'd go dizzy and be pissed off easily..
but i don't want to snack on anything.. Read more
I love larabars! Perfect for breakfast, a on the road snack, or preworkout fuel.
The Pecan Pie is to die for.
Cherry pie sounded good. Its seems to be a healthy snack, but a bit on the chewy cardboard side.Published on October 14, 2008 by Rachell Youngman