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Lardner James : Fast Forward (Mentor Series) Mass Market Paperback – July 28, 1988

5 out of 5 stars 3 customer reviews

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Product Details

  • Series: Mentor Series
  • Mass Market Paperback: 336 pages
  • Publisher: New American Library (July 28, 1988)
  • Language: English
  • ISBN-10: 0451626265
  • ISBN-13: 978-0451626264
  • Product Dimensions: 1 x 1 x 1 inches
  • Shipping Weight: 3.2 ounces
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #5,128,222 in Books (See Top 100 in Books)

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It happens all the time. Here we go again. Pick a winner and win a prize.

Here is a wonderful history book about new media, and the string of failures including
CBS's EVR, RCA's Holotape and MagTape, Sony's U-Matic (it was intended to be a
consumer device, but was an accidental hit in the professional market, not unlike IBM's PC)
and Betamax, Discovision, Cartrivision, V-Cord, and the ultimate winner, JVC's Video
Home System. It explains why the Japanese decided to fight it out in the marketplace
with competing 1/2" tape systems, and has lots of coverage of the Betamax Case, which
has important implications not only in Freedom of Speech and Copyright Law, but in the
politics of Muchomedia. Many of the questions we struggle with in Modern Muchomedia
tripped up these guys a decade earlier.
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This is a great book for those who think that Japanese firms somehow misbehaved in overtaking the U.S. electronics industry. It is also one book that the founders of Apple should have read. By keeping it for itelf, Sony seems to have insured the demise of the superior beta format!
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Verified Purchase
I kept loaning copies of this to mostly tech-savvy friends and eventually ended up without one for myself. Glad I was able to get one here. It's a classic case study in the art of technology marketing, still highly relevant.
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