"Vodka, fast cars and movies--that you could sell. Insurance. For what?" It's not Armageddon. There are no meteorites. No evil aliens. No warfare of any kind. But no one is being born. What would the world be like if people could not have babies anymore? Just what would the last generation... do? Feel how it is being part of... The Last Generation. It's not the end of the world, just the end of us.
Fellow Creatives, like many of you I have been writing all of my life. Especially advertising copy. But not only advertising copy.
In high school, I was Features editor for the Lane Tech Warrior as well wrote a column on popular music. My first story was about Judas Priest.
At the University of Wisconsin, I majored in film and creative writing, as well as wrote for the university's conservative and liberal newspapers. Anything for a byline, right?
My short stories have appeared in past editions of New Voices in Poetry and Prose. My first novel, The Last Generation, was published by Inkwater Press. The story was later optioned by Touchstone Television for a TV series.
My latest novel, published in 2008 (Inkwater), The Happy Soul Industry is a modern fable about good and evil. In it, God hires an advertising agency to market Heaven and all hell breaks loose!
Please visit my blog, Gods of Advertising or my twitter address.
As Chairman and Chief Creative Officer of Euro RSCG Chicago, my clients include Barilla, Kraft, Valspar Paint, Jim Beam and more. I'm responsible for the overall creative leadership and quality of the creative product.
Prior to joining Euro RSCG, I was Executive Vice President and Chief Creative Officer of LBWorks (a Leo Burnett company), overseeing creative for their full client roster including Altoids, Gateway, Lexmark and Maytag. Before that I served as Executive Vice President and Executive Creative Director at Leo Burnett USA, and was a member of Leo Burnett's Creative Management Board.
I am the proud (and lucky) recipient of advertising's most prestigious awards including a Kelly Award, Best of Show in the Addys and gold and silver Lion at Cannes.
A copywriter by trade, I'm perhaps best known for my work on behalf of Altoids, The Curiously Strong Mints.
Other moments in my career include co-authoring the "Not your father's Oldsmobile" campaign for General Motors and penning a commercial for Heinz catsup featuring a teen-aged Matt LaBlanc. The spot won a gold lion at Cannes.
In 2008, I received Hall of Fame honors for the Altoid's campaign at the Obie Awards in Miami.
Advertising runs in my family. My father, Larry Postaer is co-founder and Chief Creative Officer of RPA in Los Angeles. My brother, Jeremy last served as Group Creative Director at JWT in New York. My mother, Christine Montet did time at FCB (art buyer) before retiring in 2004.
I live in Chicago with my wife, Susan and three young daughters. We have two dogs: Bo & Mo. My eldest daughter wants a horse.
