An Insider's Look At the World of Religious Media...and What's Coming Next! Religious radio and TV has built massive networks, launched global organizations,and generated billions of dollars in donations. It has allowed Christianity to reach more people in this century alone than the rest of history combined. But that impact has come with a price. Sex and money scandals, political controversies, and the prosperity gospel have taken their toll on the perception of Christians in the culture. Religious Media has Alienated a Generation TV evangelists with fake hair and gold furniture, tasteless programming, and hard core fundraising pitches have reached embarrassing levels, and young people today want nothing to do with it. But a New Revolution is Happening in Religious Media. With more than three decades of experience in both faith-based and secular media, Phil Cooke explores what it will take to reach the next generation, before the entire industry experiences total collapse.
Phil Cooke is changing the way business and non-profit leaders influence and engage the culture. A writer, speaker, & filmmaker, network reporter Paula Zahn called him "Rare - a working producer in Hollywood with a earned Ph.D." A description that may not be unusual for someone a major magazine has called a "media guru."
Phil has produced programming in more than 40 countries around the world. He produced and directed "The Better Hour" - a one hour documentary broadcast nationally on PBS that told the story of William Wilberforce leading the campaign to abolish the slave trade throughout the British empire.
His company, Cooke Pictures (cookepictures.com) advises many of the largest non-profit and religious organizations on how to engage today's culture more effectively through media.
He's a founding partner in the media production company TWC Films (twcfilms.com), that produces national advertising and media content for some of the largest companies in the country, including two TV commercials for Super Bowl 2008.
His books and online blog at philcooke.com are changing the way non-profit & religious organizations tell their story worldwide. He's lectured at universities like Yale, University of California at Berkeley, UCLA, and is an adjunct professor at The King's University and Biola University in Los Angeles.
His new book "Jolt!: The Power of Intentional Change in a World that's Constantly Changing" will be published by Thomas Nelson and released in April, 2011.
