This book profiles ten different career paths to becoming an environmental entrepreneur. This is the first book showcasing Latino-led innovation and entrepreneurship in the green economy. These ten case studies across ten sectors of our economy will inspire young people to follow these successful footsteps and emulate these highly educated, courageous Latino leaders as they create sustainable, industrial and social justice solutions to benefit all Americans.
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Graciela Tiscareño-Sato is a bilingual sought-after speaker, Founder and Chief Creative Officer of Gracefully Global Group, LLC, the premiere publishing and marketing firm for Latino innovation, leadership and entrepreneurship case studies. She is also the bestselling author of "Latinnovating: Green American Jobs and the Latinos Creating Them." This is the first book showcasing Latino-led innovation in the green economy.
"Latinnovating" was selected as the 1st Place winner of the 2012 Latino Books into Movie Awards, Documentary category. The award was given by Latino Literacy Now at the spring L.A. Times Festival of Books at USC. Additionally, at the 2012 International Latino Book Awards in New York City, she picked up the following awards for "Latinnovating":
*1st Place, Best Business Book *1st Place, Best Nonfiction eBook *2nd Place, Best Nonfiction Young Adult Book
Graciela speaks frequently at universities and colleges, business schools, industry conferences, education conferences, middle school and high school career events. Most recently she shared the stage with our Secretary of Education Arne Duncan, as keynote speaker at the Green Schools National Conference.
Her ground-breaking book "Latinnovating" represents the convergence of Ms. Tiscareño-Sato's corporate sustainability experience, entrepreneurial drive and her desire to share compelling stories of innovation and leadership from the Latino community. Graciela's role in the sustainability movement is to inspire a huge wave of environmental entrepreneurs to benefit the planet, by showcasing those doing it today.
Previously she led the global Green Enterprise Initiative at Munich, Germany-headquartered Siemens Enterprise Networks. There she helped enterprises understand the economic and environmental value of collaboration technologies. Once adopted, these solutions dramatically reduced corporations' real estate needs, energy needs, employee commutes and their overall carbon footprints.
She's a graduate of the School of Environmental Design, University of California at Berkeley, a former military officer and aviator, and an active mentor to Latino youth. She earned a Master degree in International Management from the School of Global Commerce at Whitworth University in Spokane, Washington while on active duty with the U.S. Air Force flying onboard KC-135 refueling jets.
Graciela's thought leadership pieces have published in the U.S. and Europe including Environmental Leader, the National Society of Hispanic MBA's national magazine Hispanic MBA, UCStrategies.com, Communications News, Enterprise Technology Management, Internet Telephony Magazine, Fox News Latino, Decisive Magazine and many others. She has been quoted in the New York Times and several national magazines. Graciela is a contributing blogger for the Huffington Post; her articles appear in both the Green and Latino Voices section.
Graciela was honored by LATINA Style Magazine as the San Francisco Bay Area "Entrepreneur of the Year" in May 2010. She also received "Entrepreneur of the Year" honors at the Anna Maria Arias Memorial Business Fund Gala in Washington D.C. in November. She is a key organizer of the annual Silicon Valley Latino Leadership Summit. Graciela lives in the San Francisco east bay with her husband and three eco-conscious children.
I started the chapter about Rosamaria Caballero-Stafford and just couldn't put it down. I will admit I have a penchant for green business, but the writing style is what kept me turning every page. When I initially thought of it as a book of Latino success stories, I expected something to be different about the successful entrepreneurs because they are Latino and their different, right? My ignaorance got a big dose of reality. While it is about time that Latinos get treated with the same respect as any other group, the book demonstrated to me that we are all just people. An entrepreneur is an entrepreneur no matter what language they speak and the founders of Green Irene are not unique because they are Latino necessarily, but because they believed in something, put it into practice and created an opportunity to spread that conviction to others. I'm infected. Thanks for the inspiration.
I spent a good week reading and reviewing the material provided in this book. The book introduces us to 10 different innovators, shares their background, how they came into their perspective field. The factors and the moments where preparation and opportunity met which enabled them to create jobs. What I also found helpful is the book has wide appeal. It is just as valuable for people in career transition as it is to high school or college students. Lastly as an advocate for education I treasure the role models presented to our community through this stories. The fact that they are all Latinos is a bonus!
Revelatory and timely, Latinnovating is vital reading for job seekers and career changers, as well as entrepreneurs seeking ideas on how to make their own businesses green.
