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Latinnovating: Green American Jobs and the Latinos Creating Them Paperback – June, 2011


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Product Details

  • Paperback: 212 pages
  • Publisher: Gracefully Global Group; Original edition (June 2011)
  • Language: English
  • ISBN-10: 0983476004
  • ISBN-13: 978-0983476009
  • Product Dimensions: 8.9 x 5.9 x 0.6 inches
  • Shipping Weight: 13.6 ounces
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Best Sellers Rank: #1,018,115 in Books (See Top 100 in Books)

More About the Author

Graciela Tiscareño-Sato is a bilingual sought-after keynote speaker, award-winning author, military veteran/aviator and Founder/Chief Executive Officer of Gracefully Global Group, LLC, the premiere educational publishing and marketing firm for content that showcases the contributions of the Latino community to the USA in industry, academia, military service, sustainable business and more.

In the spring of 2014, Graciela was honored by The White House as a "Woman Veteran Leader Champion of Change," for her entrepreneurship and leadership creating literature that delivers much-needed aspirational stories and positive media images of the nation's fastest growing ethnic group.

Graciela's books highlight the creative advantage of Latino culture as it impacts innovation, leadership, entrepreneurship and sustainability through case studies like those found in her bestselling book "Latinnovating: Green American Jobs and the Latinos Creating Them." This is the first book showcasing Latino-led innovation in the green economy. "Latinnovating" was selected as the 1st Place winner of the 2012 Latino Books into Movie Awards, Documentary category. The award was given by Latino Literacy Now at the spring L.A. Times Festival of Books at USC. Additionally, at the 2012 International Latino Book Awards in New York City, she picked up the following awards for "Latinnovating":

*1st Place, Best Business Book
*1st Place, Best Nonfiction eBook
*2nd Place, Best Nonfiction Young Adult Book

In September 2014, she won the 1st Americas Latino Eco Festival Non-Fiction Book Award for "Latinnovating."

Graciela speaks frequently at corporate events and webinars, universities and colleges, business schools, industry conferences, education conferences, middle school and high school career events. Most recently she shared the stage with our Secretary of Education Arne Duncan, as keynote speaker at the Green Schools National Conference.

Her ground-breaking book "Latinnovating" represents the convergence of Ms. Tiscareño-Sato's corporate sustainability experience, entrepreneurial drive and her desire to share compelling stories of innovation and leadership from the Latino community. Graciela's role in the sustainability movement is to inspire a huge wave of environmental entrepreneurs to benefit the planet, by showcasing those doing it today.

Previously she led the global Green Enterprise Initiative at Munich, Germany-headquartered Siemens Enterprise Networks. There she helped enterprises understand the economic and environmental value of collaboration technologies. Once adopted, these solutions dramatically reduced corporations' real estate needs, energy needs, employee commutes and their overall carbon footprints.

She's a graduate of the School of Environmental Design, University of California at Berkeley, a former military officer and aviator, and an active mentor to Latino youth. She earned a Master degree in International Management from the School of Global Commerce at Whitworth University in Spokane, Washington while on active duty with the U.S. Air Force flying onboard KC-135 refueling jets.

Her military aviation career inspired her first bilingual (English/Spanish) children's book, the first in a planned series, titled "Good Night Captain Mama/ Buenas Noches Capitán Mamá" which debuted on three Amazon.com bestseller lists when published. It was included in the "Remarkable Latino Children's Literature of 2013" list as published by Latinas for Latino Literature. It was an award winner in the "Best Educational Children's Book - Bilingual" category at the 2014 International Latino Books Awards held at the 2014 American Library Association convention in Las Vegas. In September 2014, this book won an award in the "Under age 12" category at the Military Writers Society of America Book Awards.

Graciela's thought leadership pieces have published in the U.S. and Europe including Environmental Leader, the National Society of Hispanic MBA's national magazine Hispanic MBA, Communications News, Enterprise Technology Management, Internet Telephony Magazine, Fox News Latino, Decisive Magazine and many others. She has been quoted in the New York Times and several national magazines and has done extensive media interviews in both English and Spanish. Graciela is a contributing blogger for the Huffington Post; her articles appear in the Green, Small Business, Books and Latino Voices sections.

Graciela was honored by LATINA Style Magazine as the San Francisco Bay Area "Entrepreneur of the Year" in May 2010. She also received "Entrepreneur of the Year" honors at the Anna Maria Arias Memorial Business Fund Gala in Washington D.C. in November. She is a key organizer of the annual Silicon Valley Latino Leadership Summit held annually at Stanford University. Graciela lives in the San Francisco east bay with her husband and three eco-conscious children.

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Most Helpful Customer Reviews

3 of 3 people found the following review helpful By Amazon Customer on December 11, 2012
Format: Kindle Edition
a great book, highly recommended!
We were assigned this book by our English 1 A teacher
I am soglad he did. thebook inspired me how to be an entrepreneur!
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3 of 3 people found the following review helpful By Dali on June 24, 2012
Format: Kindle Edition Verified Purchase
I am so thankful to Graciela for writing this book. I am a college student and I would get frustrated every time I had a class that was supposed to highlight the positive things that Latinos are doing in our society today and entrepreneurship was seldom on the of the things mentioned. I know that there are millions of Latinos doing great things today, but no one gives them great importance and it is very rare to see them on the news channels, magazines, the newspapers or in academic books. It's a real shame, especially for the academia field to ignore this aspect of Latinos. Thanks to Graciela, we can get to know some Latinos making significant impacts in our country. Thank you Graciela Tiscareno-Sato!
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3 of 3 people found the following review helpful By Scott on May 9, 2012
Format: Paperback
As a community college instructor in Silicon Valley, I've now assigned Latinnnovating to numerous classes -- so I've watched more than 100 students read, study, and at times devour this book. Within its pages they find three things they hunger for: courage, commitment, and a vision of the future that includes them. Surprisingly, this applies just as strongly to non-latino/a students (of all ages, ethnicities, religious social, and economic backgrounds) -- because they can see and recognize many of the same conflicts and concepts in themselves. I love the way the book not only challenges but explodes negative stereotypes. I love its combination of familial and financial wisdom. I love the author's directness and diligence in hunting down additional resources within each field of endeavor she presents. Most of all, I love turning the word "disadvantaged" into "creatively advantaged" -- valuing the skills and vision and know-how students already bring with them into the classroom so that they can learn from a place of vision, value, and self-respect. I've given away copies to college-aged friends to help inspire them to take the next step into or beyond school. I've watched other colleagues from English, Communications, Business and other fields eagerly adopt the book for their own classes. And I've just re-ordered the book as a central required reading selection for the next coming academic year! Meanwhile, for those of you lucky enough to host Graciella Tiscareño-Sato in person on your campus, let me assure you that she is a remarkably polished speaker who knows exactly how to connect with students of all backgrounds and abilities -- because she was very much "in their shoes" once herself and they can sense it and respect it and learn from it in a dozen different ways.Read more ›
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3 of 3 people found the following review helpful By Larry C on January 21, 2012
Format: Paperback
If you've ever had doubts about whether you can do good for the planet with your own business, think again. The environmental and green business movements have long been populated by caucasians. However, here are precious insights from Latinos and Latinas who have pushed past obstacles and stereotypes to create new pathways for themselves; as an Asian-American, I can appreciate how difficult it is to find such success stories. In addition, many handy weblinks and resources are sprinkled throughout the book. Finally, Graciela's writing makes for an enjoyable read that is accessible to a wide audience, and I recommend that you hear her in person if you ever have a chance. Muchas gracias, Graciela.
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