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Previously, Joe launched ContextWeb s Spanish-language ad network for U.S. Hispanics and opened its Mexico City office as its Director of Spanish-Language Markets.
During his nine-year tenure at Time Warner, Joe built web properties such as Warner Bros. Online, ThisOldHouse.com, CNNMoney, and CNNExpansion. During his last two years at the company, Joe started the digital ad sales team for Grupo Editorial Expansion in Mexico City, acquired by Time Inc in 2005, launching the websites CNNExpansion, Quien.com and Chilango.com.
You can read Joe s columns about best practices for reaching U.S. Latinos online on MediaPost and Portada. Joe has spoken at conferences and universities in the U.S., Spain, and Mexico about the consumer behavior of Hispanics and Latin Americans online as well as how to develop and localize content for them. In addition, Joe has written for iMedia, Life & Style and Chilango magazines as well as the Milwaukee Journal Sentinel, his hometown newspaper.
Joe has served as a board member for the Interactive Advertising Bureau (IAB) Mexico and as a member of the Hispanic Committee for the IAB in the United States. He has a BA from Macalester College and an MBA from Fordham University. He currently lives in Chicago and has lived in Mexico City, New York, Prague and San Juan, Puerto Rico.
Latino Link is a brilliantly written book that covers all what segment, digital and brand marketers need to know to target efficiently and optimally the Hispanic consumer. Read morePublished 10 days ago by Rajaa Grar
Well written book by an author who understands the rising influence of Latinos in US and abroad on the online community. Read morePublished 8 months ago by John Clarkson
Latino Link is an indispensable resource and must-read for anyone involved in the planning, creation and distribution of content, products and services for the US-Hispanic... Read morePublished 12 months ago by Rebecca van der Linden
I have been following Joe Kutchera online for a long time. It was good to see materialized many of his concepts in this excellent book. Read morePublished 15 months ago by Esteban Lopez-Blanco
I've used this book to help me understand conduct research to inform design and strategy regarding Hispanic Consumers. Read morePublished 21 months ago by Veronica D. Hinkle
This product is wonderful and just what I needed at half the price I would of paid at the book store at school. Read morePublished 21 months ago by Francine S
Joe's book provides great case studies and direction when thinking about the Hispanic digital experience. Read morePublished 23 months ago by DaveR99
Latino Link provided an invaluable resource for us when we were just starting the development of Spanish content for AdoptUSKids, a national photolisting site of children in U.S. Read morePublished on May 9, 2012 by Vanessa Casavant
Though I knew about the Latino community's explosive demographic growth as well as its high rate of adoption of technology, this book put everything together and in perspective. Read morePublished on December 10, 2011 by Alex Marin