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Latino Spin: Public Image and the Whitewashing of Race Hardcover – October 1, 2008

4.5 out of 5 stars 2 customer reviews

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Editorial Reviews

From Publishers Weekly

According to Dávila (Barrio Dreams), the huge and heterogeneous Latino population has been treated to facile and contradictory representations in the public sphere as both problem (immigrant) and opportunity (voters, consumers). Her invaluable scholarly treatment unearths the competing interests and race-inflected ideological tendencies behind characterizations of Latino political identity in the mainstream media. Those scholars, pollsters, marketers and policymakers hitching Latinos to an image of the American middle class have larger motivations and interests to satisfy, the more partisan of which use Latinos to narrow the permissible definition of the patriotic American in the first place. Obscured in pervasive media portraits of the equation-altering Latino vote is the fact that only 18% of Latinos went to the polls in 2004 and their relative lack of representation in government points to their overwhelming disenfranchisement. The image of the Latino middle class masks as much as it reveals, not least the embattled state of the American middle class as a whole. Latinos are indeed at the heart of the remaking of America, argues Dávila shrewdly, [b]ut not in the optimistic ways described by political pundits (Dec.)
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Review

"Her invaluable scholarly treatment unearths the competing interests and race-inflected ideological tendencies behind characterizations of Latino political identity in the mainstream media."

-Publishers Weekly

”Arlene Dávila depicts the frenzied efforts of post-industrial America to corral more than 40 million diverse Latinos into a single homogenized market. Whether it’s peddling consumer goods, monetizing art and culture, engineering barrio land development, or shaping a new political voting bloc, Latino Spin brilliantly dissects Hispanic-American reality in the 21st century.”

-Juan Gonzalez,author of Harvest of Empire: A History of Latinos in America

"A wonderfully written book that cuts through the ‘spin’ often used to typecast the U.S.’s largest minority group. Offering a fresh and insightful take on race in America, Arlene Dávila addresses popular images of Latinos and shows us the limitations of both negative portrayals and the attempts to respond to them. In this tour de force, Dávila goes beyond simply describing bias to offer a transcendent vision of Latinos that challenges racism and captures the complexity of this diverse community."

-Mark Sawyer,author of Racial Politics in Post Revolutionary Cuba

“A must read for students as well as a general public concerned with the future role of Latinos in U.S. society. Dávila also lays the foundation for understanding events that have occurred since the book’s publication.”-Journal of American Ethnic History

”The finest, fiercest and most piercing of our public intellectuals . . . Dávila is a force of nature. In Latino Spin Dávila elegantly unravels the media driven sleight-of-hand that simultaneously celebrates an uber-American (and almost entirely manufactured) Latino middle class while demonizing recent Latino immigrants and the poor folks who resemble them. On a line by line, idea by idea basis Dávila is simply without peer, her scholarship essential to our understanding of our New America.”

-Junot Díaz,author of The Brief Wondrous Life of Oscar Wao and Drown
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Product Details

  • Hardcover: 224 pages
  • Publisher: NYU Press (October 1, 2008)
  • Language: English
  • ISBN-10: 0814720064
  • ISBN-13: 978-0814720066
  • Product Dimensions: 6 x 0.6 x 9 inches
  • Shipping Weight: 13.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #6,928,456 in Books (See Top 100 in Books)

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Top Customer Reviews

Format: Paperback Verified Purchase
A great book for anybody studying current Latino and immigration policies. This is great book that speaks about how media and politicians have downplayed and sanitized the public image of Hispanics in the U.S. It also demystifies public misconceptions about Latinos. Arlene Davila one of the top scholars of Anthropology and Latino Studies in the U.S.
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Format: Paperback Verified Purchase
still reading -- using it for cultural studies research. good read up until now (chap 2!)
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