Laugh & Get Rich: How to Profit from Humor in Any Business [Paperback]

Rick Segel (Author), Darren LaCroix (Contributor)

Book Description

Publication Date: April 1, 2000

Break the rules of traditional business for the sake of the most important bottom line. Yours! This collection of tools and stories will serve as a blueprint for business success while you enjoy the process. Improve your organization by understanding inclusionary humor and other principles that will become part of your life. Humor, it’s not just for advertising anymore! Learn “HOW TO” strategically use humor to: - Build stronger client & employee relationships - Differentiate yourself from the competition in any industry - Sell more - Decrease employee turnover REAL STORIES Behind the Laugh & Get Rich Philosophy - A company that went from zero to $6 million in six years - An HR expert who hires with humor - Furniture + Fun = $$$ - A small business built with a porcelain pig

Editorial Reviews

Review

...tells you how to get the discipline of laughter into your business life to make your life the good life... -- Mark Victor Hansen, Co-Author -"Chicken Soup for the Soul

This book will help you to know more, do more, and be mmore. Read it to learn. Apply it to grow. -- Nido R. Quebein, Chairman-Creative SErvices, Inc.; Past President-National Speakers Association

This is a good way to laugh all the way to better performance and higher profits. -- Alan Weiss, Ph.D., author -"Million Dollar Consulting"

About the Author

Rick Segel, CSP, a seasoned retailer of 25 years, owned one of New England’s most successful independent woman’s specialty stores. He is the marketing expert for Staples.com, a contributing writer for numerous national publications, and a founding member of the Retail Advisory Council for Johnson & Wales University. Rick is the Director of Retail Training for the Retailers Association of Massachusetts. He is the creator of the Retailers Association of Massachusetts Awards of Excellence Program (RAMAEs) that has recognized over 50 of the most innovative retailers in the state. Rick is currently serving on the Boards of Directors for five corporations and associations. After authoring and developing The Retail Technology Assessment Survey and The Retail Store Assessment Survey, online assessment applications designed for small to medium sized retailers, he created The Retailer’s Advantage, a membership website devoted to helping independent retailers improve their businesses. Rick holds the CSP (Certified Speaking Professional) designation from the National Speakers Association, an elite rank held by only 7% of professional speakers. Rick is a past President of the New England Speakers Association and he has been a featured speaker in 49 states, on four continents, delivering over 1900 presentations. Rick has authored 10 books, two training videos, and a six-hour audio program. Retail Business Kit for Dummies, published by Wiley, Inc., became the #1 selling retail how-to book in the United States in January 2002 and is now in its 2nd edition. The Essential Online Solution: The Five Step Formula for Small Business Success, published by Wiley, Inc. is a primer for business owners on creating ecommerce success. Rick also has much experience with the media and has appeared on TV, radio, and in many print articles. To find out more about Rick’s available products or to see what he can do for your organization, contact him at: RickSegel.com

Product Details

• Paperback: 260 pages
• Publisher: Specific House; 1 edition (April 1, 2000)
• Language: English
• ISBN-10: 0967458609
• ISBN-13: 978-0967458601
• Product Dimensions: 8.4 x 5.5 x 0.7 inches
• Shipping Weight: 13.6 ounces (View shipping rates and policies)
• Average Customer Review: 3.8 out of 5 stars  See all reviews (10 customer reviews)
• Amazon Best Sellers Rank: #1,058,427 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

9 of 9 people found the following review helpful:

5.0 out of 5 stars Laugh and Grow Rich, August 23, 2000

By A Customer

This review is from: Laugh & Get Rich: How to Profit from Humor in Any Business (Paperback)

A friend suggested I read "Laugh and Grow Rich". I put it aside for about a week before I got around to reading it, and then I couldn't put it down. My mind was buzzing with ideas for meetings. I thought of ways that we could take some of the author's ideas and make our work more enjoyable-for both us and the customers. The chapter on how a printer made it enjoyable for people to be on hold made me rethink what we are doing. This was just one of the practical ideas that came from my first reading. I found the easy conversational tone took me a while to get used to, then it was just right. I guess that the best review I can give is that I purchased a second copy to give to a good friend who is in Wendy's upper management. A good book that is easy to follow and will help any manager to run better meetings and to deal with customer's and employees in a more effective manner.

7 of 7 people found the following review helpful:

5.0 out of 5 stars Fun and Informative, July 12, 2000

By 

dawn spooner (Boston, Massachusetts) - See all my reviews

This review is from: Laugh & Get Rich: How to Profit from Humor in Any Business (Paperback)

"Some people bring happiness wherever they go, some people whenever they go". These authors' unorthodox style of writing makes you feel that they are talking directly to you. When they discuss the "Funsucker" (somebody who sucks the fun out of everything) everyone can name a few acquaintances that fit into this category. A fast and fun read I learned from and enjoyed!

5 of 5 people found the following review helpful:

5.0 out of 5 stars An exceptional how-to book for outrageous profits & fun, August 23, 2000

By 

Adele Suddes (Canton, MA USA) - See all my reviews

This review is from: Laugh & Get Rich: How to Profit from Humor in Any Business (Paperback)

This book is chuck full of ideas on how to have a dramatic and instant impact on your customers and employees. I learned how to turn my employees into fanatics about our business and our customers. I also learned how to turn our customers into relentlessly loyal patrons who are eager to do business with us. The secret is humor and LaCroix and Segel explain how to use it to gain a competitive advantage in today's cutthroat business environment. I was so impressed by the concepts and strategies explained in this book (along with the helpful examples) that I ordered a copy of it for all of our managers. We are already seeing results in both attitudes and profits. This book truly inspired us to think outside the box - and we had more laughs in generating and implementing these new initiatives then we've had in a long time! "Laugh and Grow Rich" has certainly earned my recommendation, hands down.