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Launch!: The Critical 90 Days from Idea to Market Hardcover – March 20, 2014
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—HARVEY MACKAY, author of the #1 New York Times bestseller Swim with the Sharks Without Being Eaten Alive
“The perfect solution for anyone who has ever asked, how do I succeed in business?”
—GREG REID, bestselling author of Stickability and filmmaker
“If you are ready to fast start your business and Launch! it with wisdom, intelligence, and a brilliant opportunity to earn more, easier, and in less time, then read Scott Duffy’s book. It will give you the creative thinking and insights to succeed more profitably than you ever imagined. I wish I had had it when I launched.”
—MARK VICTOR HANSEN, cocreator of the Chicken Soup for the Soul and the One Minute Millionaire series
“Scott inspires you to Launch! and take your life to a whole new level!”
—LES BROWN, bestselling author of Live Your Dreams and It’s Not Over Until You Win
“No other recent book on start-ups takes a comprehensive view of the business and human elements of entrepreneurship like Launch! Scott Duffy offers a practical big-picture guide for aspiring entrepreneurs navigating the crucial first 90 days of launching a business. From team building to personal motivation, financial planning to family sacrifices, Duffy uses poignant anecdotes from his own prolific career to bring the lessons of Launch! to life. A must read.”
—MARK SIEGEL, managing director, Menlo Ventures
“Who’s hungry for Launch!? Scott Duffy has done a phenomenal job crystallizing the hard work it takes and strategies required to put something on the map.”
—BEN KAUFMAN, founder, Quirky.com and Mophie
From the Inside Flap
Scott Duffy has developed a practical approach for turning your big idea into a thriving venture by focusing on the crucial period of 90 days immediately before, during, and after starting your business. Based on his own experiences as a successful serial entrepreneur who has worked with Richard Branson and Tony Robbins--and true stories of other big names in business--Duffy has collected all of the lessons you need.
Duffy also emphasizes the personal side of entrepreneurship, including balancing finances, relationships, and your health. Successful business endeavors depend on preparation and execution of these two key sides--and Duffy provides real- life examples and practical guidance for both.
In his rapid-fire, 90-day plan, Launch! walks you through:
- The Pre-launch Checklist: What it takes to get your house in order, develop your plan, and limit your personal risk every step of the way.
- Fueling the Tank: How to assemble your resources, pull together your team and capital, and ready your business to execute successfully.
- Countdown and Blastoff: How to bring your idea to market through partnerships, marketing initiatives, and customer-engagement strategies.
As Duffy writes, "Today everyone is an entrepreneur. It's not about building the next Virgin or Google or Facebook. It's about planting a flag. Transforming what you are passionate about, what you are good at, into a responsible moneymaking venture that benefits others in the process. Launch! is a handbook for entrepreneurs on how to think big, take on any size competitor --and eat their lunch."
Top Customer Reviews
But to anyone who knows anything about solid rocket fuel, the rocket launch process, or even basic physics and chemistry, you would know that solid boosters, once ignited continue to burn at a constant rate for 60-90 seconds until they are burnt out and jettisoned. Then the liquid fuel kicks in, and continues to provide thrust.
This book is good for motivation, but a rocket-launch is not some "fast-track" process. In fact, it sometimes requires YEARS of planning, testing, data validation, and some good luck as well to get it right.
The same can be true for launching your business - surely you will want to spend some good quality time researching, developing your business ideas and contacts, and execute your plan with care and precision. Fail to double-check things in a rush to get things out in "90-days" and you're bound to make the same mistake the author did.
Scott has done an amazing job of combining real life examples with commonsense principals that both entertain and educate throughout the pages.
Order a copy for your self, your friends, and those you love most.
When you're just starting out on a new business idea or venture everything seems important and immediate. But there are only so many hours in a day. Scott sets out in Launch to lay out the game plan for getting started, implementing, executing and following through on all aspects of your business. This book helps to narrow in on all the tasks of creating a successful business from beginning to end.
My business is residential real estate sales....I know, it's nothing new.....BUT with Scott's wisdom and guidance I'm ready to make it my own and succeed beyond my wildest dreams.
If you want to read borderline motivational stories (read: fluff) about business, buy this book. If you are really thinking about about launching a venture and want to learn about execution, this book is a waste of money and time.
Soul Center OC
Most Recent Customer Reviews
This book is a good read. It's well structured. My only concern is, it might be impossible after all to launch in 90 days. However the insight is very helpfulPublished 8 months ago by Msizi
Great book! Scott Duffy is an incredible leader and has written a book that will allow everyone to benefit from his years of experience. Read morePublished 19 months ago by Gerry Morton
LOVED THIS BOOK! Scott did a great job breaking down the critical element needed in the first 90 days of launching your business. Read morePublished 20 months ago by Geoff Woods
I've read hundreds of books related to business. I enjoy many, and have lots of favorites, but this book by far- has been one of the most practical and insightful books I've ever... Read morePublished 20 months ago by Andrew
LAUNCH : The Critical Ninety Days From Idea To Market, while itsLaunch!: The Critical 90 Days from Idea to Market usage of a "Rocket" may be a "stretch", is filled with the kind of... Read morePublished 22 months ago by Michael GreenGold
The book was OK...there were a lot of Tony Robbins cliche quotes where he seems to re-package what TR discusses and then turn them into his own. That said, it was a decent read.Published on May 12, 2014 by Party Maven