Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your email address or mobile phone number.

Qty:1
  • List Price: $26.95
  • Save: $7.00 (26%)
FREE Shipping on orders with at least $25 of books.
Only 8 left in stock (more on the way).
Ships from and sold by Amazon.com. Gift-wrap available.
Launch!: The Critical 90 ... has been added to your Cart
FREE Shipping on orders over $25.
Condition: Used: Very Good
Comment: Minimal cover, corner, and edge wear. Normal shelf and display wear. Pages are clean. Satisfaction guaranteed. Ships direct from Amazon!
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Launch!: The Critical 90 Days from Idea to Market Hardcover – March 20, 2014

4.6 out of 5 stars 37 customer reviews

See all 5 formats and editions Hide other formats and editions
Price
New from Used from
Kindle
"Please retry"
Hardcover
"Please retry"
$19.95
$1.95 $1.88

Learning Leadership
Learning Leadership: The Five Fundamentals of Becoming an Exemplary Leader
Improve your leadership skills with this new book from the authors of "The Leadership Challenge." Learn more.
$19.95 FREE Shipping on orders with at least $25 of books. Only 8 left in stock (more on the way). Ships from and sold by Amazon.com. Gift-wrap available.
click to open popover

Frequently Bought Together

  • Launch!: The Critical 90 Days from Idea to Market
  • +
  • Rework
  • +
  • The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Total price: $52.69
Buy the selected items together


Editorial Reviews

Review

“Launch! will help any entrepreneur take a new business to the moon. Scott Duffy’s step-by-step advice is like mission control for getting your next great idea off the ground.”
HARVEY MACKAY, author of the #1 New York Times bestseller Swim with the Sharks Without Being Eaten Alive


“The perfect solution for anyone who has ever asked, how do I succeed in business?”
GREG REID, bestselling author of Stickability and filmmaker


“If you are ready to fast start your business and Launch! it with wisdom, intelligence, and a brilliant opportunity to earn more, easier, and in less time, then read Scott Duffy’s book. It will give you the creative thinking and insights to succeed more profitably than you ever imagined. I wish I had had it when I launched.”
MARK VICTOR HANSEN, cocreator of the Chicken Soup for the Soul and the One Minute Millionaire series


“Scott inspires you to Launch! and take your life to a whole new level!”

LES BROWN, bestselling author of Live Your Dreams and It’s Not Over Until You Win


“No other recent book on start-ups takes a comprehensive view of the business and human elements of entrepreneurship like Launch! Scott Duffy offers a practical big-picture guide for aspiring entrepreneurs navigating the crucial first 90 days of launching a business. From team building to personal motivation, financial planning to family sacrifices, Duffy uses poignant anecdotes from his own prolific career to bring the lessons of Launch! to life. A must read.”

MARK SIEGEL, managing director, Menlo Ventures


“Who’s hungry for Launch!? Scott Duffy has done a phenomenal job crystallizing the hard work it takes and strategies required to put something on the map.”

BEN KAUFMAN, founder, Quirky.com and Mophie

From the Inside Flap

Ninety-seven percent of a rocket's fuel is used in the first three feet of its launch. The same is true when launching a new business. These first few steps are absolutely critical and help determine which ventures will take off and which will fail.

Scott Duffy has developed a practical approach for turning your big idea into a thriving venture by focusing on the crucial period of 90 days immediately before, during, and after starting your business. Based on his own experiences as a successful serial entrepreneur who has worked with Richard Branson and Tony Robbins--and true stories of other big names in business--Duffy has collected all of the lessons you need.

Duffy also emphasizes the personal side of entrepreneurship, including balancing finances, relationships, and your health. Successful business endeavors depend on preparation and execution of these two key sides--and Duffy provides real- life examples and practical guidance for both.

In his rapid-fire, 90-day plan, Launch! walks you through:
 - The Pre-launch Checklist: What it takes to get your house in order, develop your plan, and limit your personal risk every step of the way.

 - Fueling the Tank: How to assemble your resources, pull together your team and capital, and ready your business to execute successfully.

 - Countdown and Blastoff: How to bring your idea to market through partnerships, marketing initiatives, and customer-engagement strategies.

As Duffy writes, "Today everyone is an entrepreneur. It's not about building the next Virgin or Google or Facebook. It's about planting a flag. Transforming what you are passionate about, what you are good at, into a responsible moneymaking venture that benefits others in the process. Launch! is a handbook for entrepreneurs on how to think big, take on any size competitor --and eat their lunch."
NO_CONTENT_IN_FEATURE


Product Details

  • Hardcover: 240 pages
  • Publisher: Portfolio (March 20, 2014)
  • Language: English
  • ISBN-10: 1591846064
  • ISBN-13: 978-1591846062
  • Product Dimensions: 6.2 x 0.9 x 9.2 inches
  • Shipping Weight: 14.9 ounces (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (37 customer reviews)
  • Amazon Best Sellers Rank: #681,246 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By P. Srinivasan on May 31, 2014
Format: Hardcover
Duh! Other than the most basic and unscientific claim that is made at the very start to help create a (needless) analogy, this book is just alright as a motivational book.

But to anyone who knows anything about solid rocket fuel, the rocket launch process, or even basic physics and chemistry, you would know that solid boosters, once ignited continue to burn at a constant rate for 60-90 seconds until they are burnt out and jettisoned. Then the liquid fuel kicks in, and continues to provide thrust.

This book is good for motivation, but a rocket-launch is not some "fast-track" process. In fact, it sometimes requires YEARS of planning, testing, data validation, and some good luck as well to get it right.

The same can be true for launching your business - surely you will want to spend some good quality time researching, developing your business ideas and contacts, and execute your plan with care and precision. Fail to double-check things in a rush to get things out in "90-days" and you're bound to make the same mistake the author did.
2 Comments 15 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover Verified Purchase
What a great book.
Scott has done an amazing job of combining real life examples with commonsense principals that both entertain and educate throughout the pages.
Order a copy for your self, your friends, and those you love most.
Comment 3 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Kindle Edition Verified Purchase
It's really this simple follow this blue print and you'll have the ultimate guide to getting your company right where you want it - off the ground with advances in technology why should it take 20 months to get anywhere when you have a solid 90 day plan straight from game book of a player who has done it over and over again A must read
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Kindle Edition Verified Purchase
I met Scott at local event here in OC, he's an excellent speaker/storyteller. The book unfortunately does not go deep into launching a startup, despite it's promise. Book starts with a story what you can open a company in a 1/2 day, for free. later we find out it's not that simple and requires some money. Some good tips here and there, some stuff like PR is missing. Some suggestions so broad you'll need to read books about it to understand. If I did not meet Scott in person I'd probably give the book 2 stars but I give extra star for his personal likeability.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover Verified Purchase
Received my copy of Launch! Today and I can't put it down. I am in the midst of restarting my life and venturing into a new business in real estate. I can't think of a single thing more important to my new business than to read this book cover to cover before I do another thing.
When you're just starting out on a new business idea or venture everything seems important and immediate. But there are only so many hours in a day. Scott sets out in Launch to lay out the game plan for getting started, implementing, executing and following through on all aspects of your business. This book helps to narrow in on all the tasks of creating a successful business from beginning to end.
My business is residential real estate sales....I know, it's nothing new.....BUT with Scott's wisdom and guidance I'm ready to make it my own and succeed beyond my wildest dreams.
Comment 3 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Kindle Edition
Frankly I am quite amazed that this book has only positive reviews (although only 33 reviews makes me suspect that they may not all be fair reviews). Ordinary at its best and misleading at its worst, this book is nothing but a bunch of anecdotes from the author's own life. From its title it would appear that the book would deep dive into the 90 days before you launch a product in the market. However, the author goes on tangents talking about random entrepreneurial stories that have no relation to "Launching". It also appears that the author is keen to show off his association with various famous personalities even where there is none (example: a not-at-all-inspiring story shared by Starbucks founder Howard Schulz whom the author "met" while he was attending his speech). Ideas are borrowed from various sources including (almost verbatim) from The Lean Startup by Eric Ries and presented in a convoluted unhelpful manner.

If you want to read borderline motivational stories (read: fluff) about business, buy this book. If you are really thinking about about launching a venture and want to learn about execution, this book is a waste of money and time.
Comment 2 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover Verified Purchase
Even though Mr Duffy's book is aimed at entrepreneurs with big-money dreams, his concepts help individuals in the arts like myself, a writer, get our heads on straight about business--in his words, turning our passion into a thriving venture. Artists entrepreneuring? What a concept! Yet there's something very appealing about the idea that an artist can make it big. Mr Duffy gives you the tools; the rest is within you.
Comment One person found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover Verified Purchase
WOW!!! The insight and motivation that comes out of this book are truly incredible and inspiring!! Just launching a business myself I was introduced to "LAUNCH" and I can honestly attribute the success of our company to this author and his step-by-step guide to launching your business. It was truly astonishing how quickly things lined up and starting happening in an easy and succinct manner when we put the methods from this book into place. My partner and I were previously very excited and motivated to move forward with our business and plan but kept coming up against unforeseen roadblocks. These roadblocks were discouraging, expensive and frustrating. When we put Mr. Duffy's very simple and straightforward action plan into place the roadblocks melted away and things took off faster, easier and far more superior than we ever imagined. We truly owe the incredibly successful "LAUNCH" of our company to Mr. Scott Duffy!!! Thank you! Thank you!!
Jessica Susolik
Co-Founder
Soul Center OC
Comment 2 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Most Recent Customer Reviews

Set up an Amazon Giveaway

Launch!: The Critical 90 Days from Idea to Market
Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more
This item: Launch!: The Critical 90 Days from Idea to Market