College seniors discover how to nail down that first paycheck in 90 days with LAUNCH! This unique book also includes a career assessment that rates the readers' job traits against all other college seniors. Learn how you differ. Discover where you'll do well and where you shouldn't waste your time. Also read about how a weekend project can help you stand out from the other candidates. High GPAs become invincible. Low GPAs become top contenders for each position. Find several simple steps that, together, triple your resume responses. You'll understand the traps of online job postings after reading LAUNCH!, and learn how to use the Internet to uncover new positions before they're advertised. "This may be the most important book a college senior ever reads," said Dr. Linda Charles. (The book and test were developed with seniors on fourteen campuses across the US.) Experts agree that networking is the most effective job search technique that exists, and is way more effective than responding to ads or mass mailing resumes. But too few tell upperclassmen how to do this. LAUNCH! shows you how, step by step. You'll discover that you do have a personal network and you'll learn exactly how to develop it. The career assessment alone is worth the price. Called "WAYA," an acronym for "Who Are You Anyway," this personality and values test uncovers your unique traits. Twenty characteristics are measured with 133 yes or no questions. It's fast. It's revolutionary, patented and trademarked. Unlike all other career guidance tests, the WAYA profiler doesn't score your mainstream characteristics. Only your unique attitudes or talents, high and low, get attention. The rest simply don't matter. (All other guidance exams force each trait into a box. If you score in the 49th percentile on sociability, you're a hermit. If you score in the 51st, you're a backslapping sales person.) That's bunk. A cup of coffee or lack of an hour of sleep could push you into one extreme or the other. Only this career guidance exam, the WAYA profiler, tells you where you are mainstream. Then it emphasizes those two or three areas where you are exceptional...different from 90% of your classmates. Those are critical. And LAUNCH! then tells you what they mean for your best career path. And how to get there fast. If you don't learn something about yourself, and pickup a new career thought or two, please return LAUNCH! for all your money back, no questions asked. If you don't learn several tactics that'll obviously get you into a better job, and quicker, please return LAUNCH! for all your money back, no questions asked.
Gary Sutton is a retired CEO, inventor and author. His BS is from Iowa State, he's an OPM alumnus of the Harvard Graduate School of Business and took postgrad work at Christ Church, Oxford.
His wife, Nancy, is a retired teacher with a BS from Iowa State and AA from Mesa College. They live in La Jolla, California, have two daughters, two sons-in-law and four exceptionally bright, athletic, entertaining and beautiful grandchildren.



