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Launch! [Paperback]

Gary Sutton (Author, Editor)
5.0 out of 5 stars  See all reviews (1 customer review)

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Book Description

March 3, 2008
College seniors discover how to nail down that first paycheck in 90 days with LAUNCH! This unique book also includes a career assessment that rates the readers' job traits against all other college seniors. Learn how you differ. Discover where you'll do well and where you shouldn't waste your time. Also read about how a weekend project can help you stand out from the other candidates. High GPAs become invincible. Low GPAs become top contenders for each position. Find several simple steps that, together, triple your resume responses. You'll understand the traps of online job postings after reading LAUNCH!, and learn how to use the Internet to uncover new positions before they're advertised. "This may be the most important book a college senior ever reads," said Dr. Linda Charles. (The book and test were developed with seniors on fourteen campuses across the US.) Experts agree that networking is the most effective job search technique that exists, and is way more effective than responding to ads or mass mailing resumes. But too few tell upperclassmen how to do this. LAUNCH! shows you how, step by step. You'll discover that you do have a personal network and you'll learn exactly how to develop it. The career assessment alone is worth the price. Called "WAYA," an acronym for "Who Are You Anyway," this personality and values test uncovers your unique traits. Twenty characteristics are measured with 133 yes or no questions. It's fast. It's revolutionary, patented and trademarked. Unlike all other career guidance tests, the WAYA profiler doesn't score your mainstream characteristics. Only your unique attitudes or talents, high and low, get attention. The rest simply don't matter. (All other guidance exams force each trait into a box. If you score in the 49th percentile on sociability, you're a hermit. If you score in the 51st, you're a backslapping sales person.) That's bunk. A cup of coffee or lack of an hour of sleep could push you into one extreme or the other. Only this career guidance exam, the WAYA profiler, tells you where you are mainstream. Then it emphasizes those two or three areas where you are exceptional...different from 90% of your classmates. Those are critical. And LAUNCH! then tells you what they mean for your best career path. And how to get there fast. If you don't learn something about yourself, and pickup a new career thought or two, please return LAUNCH! for all your money back, no questions asked. If you don't learn several tactics that'll obviously get you into a better job, and quicker, please return LAUNCH! for all your money back, no questions asked.


Editorial Reviews

Review

"The test is fun and gives insight as to how personality differences contribute to job selection and satisfaction. I see this as extremely helpful to entry-level employees. The book contains a multitude of useful strategies for finding and obtaining the job of your dreams. This could be the most useful book a college senior ever reads." --Dr. Linda Charles, clinical psychologist

"LAUNCH! breaks new ground. It's politically incorrect and funny. I laughed out loud while reading it during a flight. Yet the advice is spot-on for college grads." --Sue Hansen, past President, National Association of Colleges and Employers

"That WAYA profiler rocks!" --Shannon Smedstad, GEICO HR consultant

About the Author

Gary Sutton is a retired CEO. "After mentoring seniors at Harvard, Iowa State, Berkeley and San Diego State," he said, "it struck me that nobody prepares them for the reality of today's workplace. So I wrote LAUNCH!" Sutton's BS is from Iowa State, he's an OPM Alumnus of the Harvard Graduate School of Business, took post grad work at Christ Church, Oxford, Denver University, Wharton, Berkely and the University of San Francisco. "More important than all that hokum, I've hired and promoted hundreds and fired dozens directly. I've hired thousands and laid off hundreds indirectly. The joy of seeing good fits and the agony of poor placements forced me to write LAUNCH! Then I took 14 career guidance tests to see if things have improved in the decades since I was a senior. They haven't." LAUNCH! tells how Sutton was rejected in every campus interviewer and why, how he overcame a 2.06 GPA to get the highest starting salary in his major and gives "street sense" tactics for getting more interviews and better starting job offers.

Product Details

  • Paperback: 336 pages
  • Publisher: Gary Sutton; 1st edition (March 3, 2008)
  • Language: English
  • ISBN-10: 0975962515
  • ISBN-13: 978-0975962510
  • Product Dimensions: 8.8 x 5.9 x 0.8 inches
  • Shipping Weight: 13.6 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #3,306,751 in Books (See Top 100 in Books)

More About the Author

Gary Sutton is a retired CEO, inventor and author. His BS is from Iowa State, he's an OPM alumnus of the Harvard Graduate School of Business and took postgrad work at Christ Church, Oxford.

His wife, Nancy, is a retired teacher with a BS from Iowa State and AA from Mesa College. They live in La Jolla, California, have two daughters, two sons-in-law and four exceptionally bright, athletic, entertaining and beautiful grandchildren.

 

Customer Reviews

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Most Helpful Customer Reviews

3 of 4 people found the following review helpful:
5.0 out of 5 stars Out of the box, and killer, advice for college seniors., May 12, 2008
By 
Gary E. Sutton (la jolla, ca United States) - See all my reviews
(REAL NAME)   
This review is from: Launch! (Paperback)
"LAUNCH!" claims to be the first job-search book written specifically for college seniors.

So I read it. And surveyed others. And guess what? It is!

Oh, there's this little credibility thing, a minor problem and that is that this review is written by me, the author. Damn. But, check out the guarantee. If the book fails to give you a breakthrough idea or two, then you get all your money back, plus a dollar. So there. This shameless self-promotion went out on a limb.
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Inside This Book (learn more)
First Sentence:
This teeny-tiny chapter claims that too many people struggle through dreary jobs. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
other college seniors, smaller outfits
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Uncle Fred, Twelve Weeks, Peace Corps, Start the Ripple Effects, Bill Gates, San Diego, Wall Street, Write the Resume That Opens Doors, Office Depot, Red Cross, New York, Balance Money Hunger, Iowa State, Boy Scouts, Dale Carnegie, San Francisco, Some Like Things, Chez Panisse, Office Max, Joshua Green, Vice President, Altruism Gets Redefined, Yellow Pages, Jack Welch, The Way This World Works
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Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
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