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In order to rocket your business to stellar growth and far-reaching recognition, you're going to need plenty of fuelnuclear fuel to thrust you beyond the pull of gravity and primary fuel to keep you moving forward. And what's that fuel made out of? Content.
Launch provides a detailed recipe for the most combustible contentrich, magnetic content that attracts people and opportunities. This special content helps you access the most influential experts in your industry and earns the trust and loyalty of peopleand to earn that trust, you'll need to pack away your marketing messages. Primary fuel, the regularly produced free content that meets the needs of your readers, is a gift that keeps people coming back and cultivates raving fans. Carefully designed and highly targeted nuclear fuelcontent that has a big impactleaves a lasting impression on people and rockets your industry recognition.
Launch delivers field-tested guidance on how to create the most compelling content, and then leverage that content for maximum velocitywhile gaining the support of top experts in your industry. You'll find step-by-step instruction, including how to:
Develop an outward-focused mindset that inspires the content creation process
Identify role models that could become tomorrow's strategic partners
Build relationships with outside experts who'll gladly help you grow your business
Employ social proof so visitors turn into faithful fans
Implement the ten most effective types of contentthe fuel of your business
Discover new ways to market that don't repel people, but actually engage them
Every marketer throws around the word "content," but few have mastered the art and science of creating useful, thought-provoking, and viral content. Launch delivers the inspiration, encouragement, examples, and know-how you need to boost your brand to new heights and send your rocket ship to undiscovered galaxies.
Michael Stelzner’s book was the required reading for an NSU undergraduate class I taught in Social Selling (MKT 3240). Read morePublished 20 days ago by Jim Barry
How does one achieve success on social media? How can companies achieve phenomenal growth without spending on advertising? Read morePublished 7 months ago by coolinsights
I was introduced to this book through a blog post that referenced it. I got the audio version and listened all the way through practically without stopping. Read morePublished 9 months ago by powerreviews
This is a really good book with a lot of common sense about growing your business. I agree with the author that the more you give, the more you get back. Read morePublished 12 months ago by K. Anderson
I loved this book and lent it to another business friend. She never gave it back! It's a great book!Published 13 months ago by Sue Heins
I liked it , easy to read, full of interesting examples. I definitely recommend it even if your service is not online.Published 15 months ago by Angel Santana Torres
Explains step by step how to propel your business.
I'm using it (we dont have a infoproduct) and having good results.
The author put a lot of tips on the book. Good job.
I love the book. The elevation principle is genius and I found myself writing that very same word in my Kindle notes. Read morePublished 19 months ago by Mike Ambassador Bruny
Michael Stelzner has an appealing way of teaching. He makes you feel confident that you can do it! He is clear, succinct, and speaks from his experience. Read morePublished 19 months ago by katwilson