"What Stelzner shares here is proven! He's already built a community that propelled his brand not only beyond the competition, but ahead of an entire industry." Brian Solis
, author of Engage!
"This isn't a book about marketing; it's about human nature. Understand that and you've unlocked the key to your success." Scott Monty
, Head of social media at Ford Motor Company
"Launch is your road map to success in an ever-changing world." Guy Kawasaki
, author of Enchantment
"If you're looking for a better way to reach the business heights you've only dreamed of, start reading Launch." David Meerman Scott
, author of Real-Time Marketing & PR
"I only believe what I've read in Launch because I've watched Michael Stelzner do it himself. It works." Chris Brogan
, President, HumanBusinessWorks.com and co-author of Trust Agents
From the Inside Flap
In order to rocket your business to stellar growth and far-reaching recognition, you're going to need plenty of fuelnuclear fuel to thrust you beyond the pull of gravity and primary fuel to keep you moving forward. And what's that fuel made out of? Content.
Launch provides a detailed recipe for the most combustible contentrich, magnetic content that attracts people and opportunities. This special content helps you access the most influential experts in your industry and earns the trust and loyalty of peopleand to earn that trust, you'll need to pack away your marketing messages. Primary fuel, the regularly produced free content that meets the needs of your readers, is a gift that keeps people coming back and cultivates raving fans. Carefully designed and highly targeted nuclear fuelcontent that has a big impactleaves a lasting impression on people and rockets your industry recognition.
Launch delivers field-tested guidance on how to create the most compelling content, and then leverage that content for maximum velocitywhile gaining the support of top experts in your industry. You'll find step-by-step instruction, including how to:
Develop an outward-focused mindset that inspires the content creation process
Identify role models that could become tomorrow's strategic partners
Build relationships with outside experts who'll gladly help you grow your business
Employ social proof so visitors turn into faithful fans
Implement the ten most effective types of contentthe fuel of your business
Discover new ways to market that don't repel people, but actually engage them
Every marketer throws around the word "content," but few have mastered the art and science of creating useful, thought-provoking, and viral content. Launch delivers the inspiration, encouragement, examples, and know-how you need to boost your brand to new heights and send your rocket ship to undiscovered galaxies.