Launching a Business on the Web [Paperback]

David Cook (Author), Deborah Sellers (Author)

Book Description

Publication Date: August 1996

The first edition of this book has been a solid success. This second edition of the hands-on guide shows how to successfully bring your business to a world wide audience on the World Wide Web. Two proven experts in the field give readers practical advice on getting readers and their businesses on the web.

Product Details

• Paperback: 620 pages
• Publisher: Que Pub; 2nd edition (August 1996)
• Language: English
• ISBN-10: 078970871X
• ISBN-13: 978-0789708717
• Product Dimensions: 8.9 x 7.4 x 1.9 inches
• Shipping Weight: 2.6 pounds
• Average Customer Review: 4.0 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #8,919,146 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

5.0 out of 5 stars All-around great book for beginners and web gurus alike!, May 9, 1997

By A Customer

This review is from: Launching a Business on the Web (Paperback)

Don't let it's big size fool you-- David Cook and Deborah Seller's second edition is great for anyone looking into (or already into) the world of online business. "Launching a Business on the Web" looks at the success potential of the World Wide Web from the eyes of two successful experts, giving you tips on choosing a provider, where you can get the best advertising, Net security, attractive web design, and everything else you need to set up shop or expand your business horizons. If you do ANY business on the web (or plan to), this book is the key to successful Net commerce

3.0 out of 5 stars Probably more than you want or need to know, April 7, 1999

By A Customer

This review is from: Launching a Business on the Web (Paperback)

Overall I think this book is above average. However, the first portion of the book seems bent on defining the hazy difference between the web and the Internet. Why so much time is spent on this is beyond me. The reader doesn't really get into the useful meat of the book until the second 100 pages. The reader also needs to absorb the book with a grain of salt. While some of the information written was useful at the time it went to press, the web is so dynamic that a lot of the information is outdated now. In the end, I am not so sure that the authors truly tell you how to launch a business on the web. The authors spend way too much time on web netiquette, Marketing 101, and the minutia of the net - the global goal seems lost at times.

0 of 1 people found the following review helpful:

3.0 out of 5 stars More than you probably want or need to know, April 7, 1999

By A Customer

This review is from: Launching a Business on the Web (Paperback)

Overall I think this book is above average. However, the first portion of the book seems bent on defining the hazy difference between the web and the Internet. Why so much time is spent on this is beyond me. The reader doesn't really get into the useful meat of the book until the second 100 pages. The reader also needs to absorb the book with a grain of salt. While some of the information written was useful at the time it went to press, the web is so dynamic that a lot of the information is outdated now. In the end, I am not so sure that the authors truly tell you how to launch a business on the web. The authors spend way too much time on web netiquette, Marketing 101, and the minutia of the net - the global goal seems lost at times.