Customer Reviews

Launching a Business on the Web

5 star:		(2)
4 star:		(0)
3 star:		(2)
2 star:		(0)
1 star:		(0)

 

 

Don't let it's big size fool you-- David Cook and Deborah Seller's second edition is great for anyone looking into (or already into) the world of online business. "Launching a Business on the Web" looks at the success potential of the World Wide Web from the eyes of two successful experts, giving you tips on choosing a provider, where you can get the best advertising, Net security, attractive web design, and everything else you need to set up shop or expand your business horizons. If you do ANY business on the web (or plan to), this book is the key to successful Net commerce

Overall I think this book is above average. However, the first portion of the book seems bent on defining the hazy difference between the web and the Internet. Why so much time is spent on this is beyond me. The reader doesn't really get into the useful meat of the book until the second 100 pages. The reader also needs to absorb the book with a grain of salt. While some of the information written was useful at the time it went to press, the web is so dynamic that a lot of the information is outdated now. In the end, I am not so sure that the authors truly tell you how to launch a business on the web. The authors spend way too much time on web netiquette, Marketing 101, and the minutia of the net - the global goal seems lost at times.

Overall I think this book is above average. However, the first portion of the book seems bent on defining the hazy difference between the web and the Internet. Why so much time is spent on this is beyond me. The reader doesn't really get into the useful meat of the book until the second 100 pages. The reader also needs to absorb the book with a grain of salt. While some of the information written was useful at the time it went to press, the web is so dynamic that a lot of the information is outdated now. In the end, I am not so sure that the authors truly tell you how to launch a business on the web. The authors spend way too much time on web netiquette, Marketing 101, and the minutia of the net - the global goal seems lost at times.

Their details of which businesses are suitable for the Internet, and what mistakes most companies are making make for fascinating reading. A lot of what they have written I know to be 100% accurate from my own work, and some other ideas they came up with I will be trying soon! If you only get 1 internet business book, it had better be this one.