Launching New Ventures: An Entrepreneurial Approach [Hardcover]

Kathleen R. Allen (Author)

Book Description

ISBN-10: 0618528075 | ISBN-13: 978-0618528073 | Publication Date: July 14, 2005 | Edition: 4

In Launching New Ventures, Allen prepares students to spearhead new initiatives--paying special attention to the process and activities required before a start-up can open for business. A conversational approach engages and encourages students to rely on this text as more than just a reference book. Real-world case studies, new venture checklists, plus Allen's own firsthand experience guide students through the logical process of recognizing an opportunity, testing a business concept, and implementing a formal business plan. Updated Case Studies and Entrepreneur Profiles showcase a range of high-profile start-ups and their founders, while accompanying discussion questions allow students to apply their analytical skills. The enhanced ancillary package--with new testing, video, and online resources--makes course management more efficient and learning more dynamic.

Editorial Reviews

About the Author

Kathleen R. Allen Ph.D.,
"Kathleen Allen is the author of several texts including Launching New Ventures, 3rd Ed. and Entrepreneurship and Small Business Management, 2nd Ed. as well as the soon-to-be-published Bringing New Technology to Market and a variety of trade books in the field of entrepreneurship. A professor in the Greif Entrepreneurship Center of the Marshall School of Business at the University of Southern California, Allen has helped hundreds of entrepreneurs realize their dreams of starting new ventures. At USC, she is Director of the Technology Commercialization Alliance, a collaboration of the schools of business, engineering and medicine to commercialize USC technologies and she leads a National Science Foundation project with several university and public/private partners to build a national commercialization network that will raise the level of innovation and increase the transfer of university technology to the marketplace. She is co-founder of two technology ventures." --This text refers to an alternate Hardcover edition.

Product Details

• Hardcover: 453 pages
• Publisher: South-Western College Pub; 4 edition (July 14, 2005)
• Language: English
• ISBN-10: 0618528075
• ISBN-13: 978-0618528073
• Product Dimensions: 9.2 x 7.4 x 1.1 inches
• Shipping Weight: 2.5 pounds (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (11 customer reviews)
• Amazon Best Sellers Rank: #769,424 in Books (See Top 100 in Books)

More About the Author

Dr. Kathleen Allen is the author of more than 15 books in the fields of entrepreneurship and the commercialization of new technologies. As an entrepreneur, she has co-founded four companies in the areas of real estate, healthcare, and manufacturing. She has also co-founded a non-profit venture, N2TEC Institute, that advises universities and state government entities in Rural America on how to develop new technology companies. She is the director of the University of Southern California Marshall Center for Technology Commercialization where she is also a professor of entrepreneurship. In that capacity she enjoys helping young entrepreneurs design and launch their businesses. She also consults to large companies on issues related to innovation and the commercialization of new technologies. One of the topics on which she is often called to speak on is how to use the entrepreneur's mindset and skills to manage a career. She is married to an entrepreneur and they have four children, two of whom are entrepreneurs.

Customer Reviews

Most Helpful Customer Reviews

9 of 11 people found the following review helpful:

5.0 out of 5 stars Most informative book in 8 years of business college, October 15, 1996

By A Customer

This review is from: Launching New Ventures: An Entrepreneurial Approach (Paperback)

This book fully explains how to start a real entrepreneurial venture and make it a success! The author is the best expert in the field. I was introduced to this book through an instructor who had made this book required reading for a credit class. Instead of wasting hundreds of dollars on some seminar to start a small business, purchase and use this book to discover how much success you can achieve by thinking "outside" of the box. Launch a venture that can give real financial support to you and your employees. Who knows, you may be the next Bill Gates just needing some basic tools to start. Here are those tools. .......... Michael Taylor .......... V.P. Students in Free Enterprise ..........University of North Florid

3 of 3 people found the following review helpful:

5.0 out of 5 stars Very well done!, March 30, 2007

By 

R. E. Johnson ""Finish Your Project .com ... (Las Vegas NV) - See all my reviews
(REAL NAME)   

This review is from: Launching New Ventures (Hardcover)

This book is very well done! Although it's over 500 pages, the content is engaging, well-organized, and relevant. It includes great examples, interesting stories, questions, additional sources of information and internet resources. I highly recommend it for anyone considering launching an entrepreneurial venture!

5 of 6 people found the following review helpful:

5.0 out of 5 stars EXCELLENT TEXTBOOK!!!!, November 6, 2005

By 

Kelly Podzemny (Amarillo, TX) - See all my reviews
(REAL NAME)   

This review is from: Launching New Ventures (Hardcover)

This was a required text for my Small Business Management class. I am usually not too fond of textbooks. But this one really sparked my interest. If there were ever a step-by-step guide for starting your own company, this is it. It is very easy to understand. It was written in clear English without any severely technical terms, so you don't feel like you need your MBA before you read the thing. Anything remotely complicated, it breaks down into realy simple terms. I really enjoyed this book. Its not very often you come acroos a textbook you wouldn't mind reading even if you're not taking the class.