Launching New Ventures: An Entrepreneurial Approach [Paperback]

Kathleen R. Allen (Author)

Book Description

Publication Date: May 1995 | ISBN-10: 0936894733 | ISBN-13: 978-0936894737 | Edition: 1995

LAUNCHING NEW VENTURES provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process, from initial idea through drafting of the actual business plan. The sixth edition represents the most current thoughts, ideas, and practices in the field of entrepreneurship. Allen focuses on the pre-startup and startup stages of a new business, with special emphasis on the process and activities that must take place prior to opening a new business. The student-friendly material includes real-world case studies, new venture action plans, and advice from successful entrepreneurs and the author herself. Part One introduces the foundations of entrepreneurship and entrepreneurial opportunity that are important to understanding the decisions that entrepreneurs make, the environment in which they make those decisions, and the tasks they must undertake before launching a new company. Part Two addresses the heart of entrepreneurial activity--the testing of a new business concept through feasibility analysis. Part Three focuses on strategy and drafting the business plan. Part Four looks at planning for growth and change in the new organization.

--This text refers to the Hardcover edition.

Product Details

• Paperback: 474 pages
• Publisher: Upstart Pub Co; 1995 edition (May 1995)
• Language: English
• ISBN-10: 0936894733
• ISBN-13: 978-0936894737
• Product Dimensions: 9.1 x 7.1 x 1 inches
• Shipping Weight: 1.8 pounds
• Average Customer Review: 4.0 out of 5 stars  See all reviews (11 customer reviews)
• Amazon Best Sellers Rank: #2,583,420 in Books (See Top 100 in Books)

More About the Author

Dr. Kathleen Allen is the author of more than 15 books in the fields of entrepreneurship and the commercialization of new technologies. As an entrepreneur, she has co-founded four companies in the areas of real estate, healthcare, and manufacturing. She has also co-founded a non-profit venture, N2TEC Institute, that advises universities and state government entities in Rural America on how to develop new technology companies. She is the director of the University of Southern California Marshall Center for Technology Commercialization where she is also a professor of entrepreneurship. In that capacity she enjoys helping young entrepreneurs design and launch their businesses. She also consults to large companies on issues related to innovation and the commercialization of new technologies. One of the topics on which she is often called to speak on is how to use the entrepreneur's mindset and skills to manage a career. She is married to an entrepreneur and they have four children, two of whom are entrepreneurs.

Customer Reviews

Most Helpful Customer Reviews

9 of 11 people found the following review helpful:

5.0 out of 5 stars Most informative book in 8 years of business college, October 15, 1996

By A Customer

This review is from: Launching New Ventures: An Entrepreneurial Approach (Paperback)

This book fully explains how to start a real entrepreneurial
venture and make it a success! The author is the best
expert in the field. I was introduced to this book through
an instructor who had made this book required reading
for a credit class. Instead of wasting hundreds of dollars on some seminar to start a small business, purchase and
use this book to discover how much success you can
achieve by thinking "outside" of the box. Launch a venture that can give real financial support to you and your employees. Who knows, you may be the next Bill Gates just needing some basic tools to start. Here are those tools.
.......... Michael Taylor
.......... V.P. Students in Free Enterprise
..........University of North Florid

3 of 3 people found the following review helpful:

5.0 out of 5 stars Very well done!, March 30, 2007

By 

R. E. Johnson ""Finish Your Project .com ... (Las Vegas NV) - See all my reviews
(REAL NAME)   

This review is from: Launching New Ventures (Hardcover)

This book is very well done! Although it's over 500 pages, the content is engaging, well-organized, and relevant. It includes great examples, interesting stories, questions, additional sources of information and internet resources. I highly recommend it for anyone considering launching an entrepreneurial venture!

5 of 6 people found the following review helpful:

5.0 out of 5 stars EXCELLENT TEXTBOOK!!!!, November 6, 2005

By 

Kelly Podzemny (Amarillo, TX) - See all my reviews
(REAL NAME)   

This review is from: Launching New Ventures (Hardcover)

This was a required text for my Small Business Management class. I am usually not too fond of textbooks. But this one really sparked my interest. If there were ever a step-by-step guide for starting your own company, this is it. It is very easy to understand. It was written in clear English without any severely technical terms, so you don't feel like you need your MBA before you read the thing. Anything remotely complicated, it breaks down into realy simple terms. I really enjoyed this book. Its not very often you come acroos a textbook you wouldn't mind reading even if you're not taking the class.