LAUNCHING NEW VENTURES provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process, from initial idea through drafting of the actual business plan. The sixth edition represents the most current thoughts, ideas, and practices in the field of entrepreneurship. Allen focuses on the pre-startup and startup stages of a new business, with special emphasis on the process and activities that must take place prior to opening a new business. The student-friendly material includes real-world case studies, new venture action plans, and advice from successful entrepreneurs and the author herself. Part One introduces the foundations of entrepreneurship and entrepreneurial opportunity that are important to understanding the decisions that entrepreneurs make, the environment in which they make those decisions, and the tasks they must undertake before launching a new company. Part Two addresses the heart of entrepreneurial activity--the testing of a new business concept through feasibility analysis. Part Three focuses on strategy and drafting the business plan. Part Four looks at planning for growth and change in the new organization.
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About the Author
Kathleen R. Allen Ph.D.,
"Kathleen Allen is the author of several texts including Launching New Ventures, 3rd Ed. and Entrepreneurship and Small Business Management, 2nd Ed. as well as the soon-to-be-published Bringing New Technology to Market and a variety of trade books in the field of entrepreneurship. A professor in the Greif Entrepreneurship Center of the Marshall School of Business at the University of Southern California, Allen has helped hundreds of entrepreneurs realize their dreams of starting new ventures. At USC, she is Director of the Technology Commercialization Alliance, a collaboration of the schools of business, engineering and medicine to commercialize USC technologies and she leads a National Science Foundation project with several university and public/private partners to build a national commercialization network that will raise the level of innovation and increase the transfer of university technology to the marketplace. She is co-founder of two technology ventures." --This text refers to an alternate Hardcover edition.
"Kathleen Allen is the author of several texts including Launching New Ventures, 3rd Ed. and Entrepreneurship and Small Business Management, 2nd Ed. as well as the soon-to-be-published Bringing New Technology to Market and a variety of trade books in the field of entrepreneurship. A professor in the Greif Entrepreneurship Center of the Marshall School of Business at the University of Southern California, Allen has helped hundreds of entrepreneurs realize their dreams of starting new ventures. At USC, she is Director of the Technology Commercialization Alliance, a collaboration of the schools of business, engineering and medicine to commercialize USC technologies and she leads a National Science Foundation project with several university and public/private partners to build a national commercialization network that will raise the level of innovation and increase the transfer of university technology to the marketplace. She is co-founder of two technology ventures." --This text refers to an alternate Hardcover edition.
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More About the Author
Dr. Kathleen Allen is the author of more than 15 books in the fields of entrepreneurship and the commercialization of new technologies. As an entrepreneur, she has co-founded four companies in the areas of real estate, healthcare, and manufacturing. She has also co-founded a non-profit venture, N2TEC Institute, that advises universities and state government entities in Rural America on how to develop new technology companies. She is the director of the University of Southern California Marshall Center for Technology Commercialization where she is also a professor of entrepreneurship. In that capacity she enjoys helping young entrepreneurs design and launch their businesses. She also consults to large companies on issues related to innovation and the commercialization of new technologies. One of the topics on which she is often called to speak on is how to use the entrepreneur's mindset and skills to manage a career. She is married to an entrepreneur and they have four children, two of whom are entrepreneurs.
Customer Reviews
Most Helpful Customer Reviews
5 of 6 people found the following review helpful
Format:Hardcover
This was a required text for my Small Business Management class. I am usually not too fond of textbooks. But this one really sparked my interest. If there were ever a step-by-step guide for starting your own company, this is it. It is very easy to understand. It was written in clear English without any severely technical terms, so you don't feel like you need your MBA before you read the thing. Anything remotely complicated, it breaks down into realy simple terms. I really enjoyed this book. Its not very often you come acroos a textbook you wouldn't mind reading even if you're not taking the class.
9 of 12 people found the following review helpful
Format:Paperback
This book fully explains how to start a real entrepreneurial
venture and make it a success! The author is the best
expert in the field. I was introduced to this book through
an instructor who had made this book required reading
for a credit class. Instead of wasting hundreds of dollars on some seminar to start a small business, purchase and
use this book to discover how much success you can
achieve by thinking "outside" of the box. Launch a venture that can give real financial support to you and your employees. Who knows, you may be the next Bill Gates just needing some basic tools to start. Here are those tools.
.......... Michael Taylor
.......... V.P. Students in Free Enterprise
..........University of North Florid
venture and make it a success! The author is the best
expert in the field. I was introduced to this book through
an instructor who had made this book required reading
for a credit class. Instead of wasting hundreds of dollars on some seminar to start a small business, purchase and
use this book to discover how much success you can
achieve by thinking "outside" of the box. Launch a venture that can give real financial support to you and your employees. Who knows, you may be the next Bill Gates just needing some basic tools to start. Here are those tools.
.......... Michael Taylor
.......... V.P. Students in Free Enterprise
..........University of North Florid
2 of 2 people found the following review helpful
Format:Hardcover
This book is a great overview of all the topics one needs to consider when deciding to start a new business. It lets you get the big picture without wasting time reading lots of full-length books on each of the individual topics only to find that most of it doesn't apply to your particular application. I wouldn't say it's the only book you need to start a business, but the author provides plenty of reading suggestions should you find the need to go in-depth on certain topics. Maybe it's not the last book you read, but it makes a great first.
One thing I found annoying was the over use of phrases like "The successful entrepreneur knows how to blah blah blah..." It begins to sound like the author is describing some supreme sub-species in a nature documentary.
There was only one chapter I found absolutely horrible. It was the chapter on ethics. Since when is returning a check when a customer accidentally pays you twice a "complex moral issue with many shades of gray"? No wonder the business world is getting such a bad rap for no morals if this is what passes as a lesson in ethics!
Otherwise, I felt the information in the book was solid, and it was very engaging. It has numerous full case studies and every chapter has a few mini-studies to illustrate real-life examples of the topics in that chapter.
One thing I found annoying was the over use of phrases like "The successful entrepreneur knows how to blah blah blah..." It begins to sound like the author is describing some supreme sub-species in a nature documentary.
There was only one chapter I found absolutely horrible. It was the chapter on ethics. Since when is returning a check when a customer accidentally pays you twice a "complex moral issue with many shades of gray"? No wonder the business world is getting such a bad rap for no morals if this is what passes as a lesson in ethics!
Otherwise, I felt the information in the book was solid, and it was very engaging. It has numerous full case studies and every chapter has a few mini-studies to illustrate real-life examples of the topics in that chapter.
Most Recent Customer Reviews
Good service book in great shape
I ordered this for my class and the book came in like promised. Was a used book but in great condition and saved me alot of money.
Published 15 months ago by Deanna Frost
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sent wrong book
They sent the wrong edition of the book. I notified them 3 days ago and haven't heard anything back. It was a $100 book. Will retract review when I get the right book.
Published on February 5, 2010 by J. Heffron
Great Book
This book has a lot of great material in it. It is easy to read and understand.
Published on August 11, 2009 by anon
Good Product
Book was good value and in great physical shape. Previous owner highlighted paragraphs at a time in a dark purple color that is kind of difficult to read. Read more
Published on June 26, 2009
waste of time and money
This textbook is a total waste of money for anyone who is not forced to buy it by a professor who asks questions like, what is written on page 267. Read more
Published on November 4, 2008 by textbook analyst
Very well done!
This book is very well done! Although it's over 500 pages, the content is engaging, well-organized, and relevant. Read more
Published on March 30, 2007 by R. E. Johnson
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Fast shipping the quality was as stated for used book. Great to do business with
Published on January 9, 2007 by Han Do
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