Launching New Ventures Fifth Edition 5th Edition

12 customer reviews
ISBN-13: 978-0547014562
ISBN-10: 0547014562
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Editorial Reviews

About the Author

Kathleen Allen, PhD is a professor of entrepreneurship at the USC Marshall School of Business and founding director of the Marshall Center for Technology Commercialization. Allen works with scientists and engineers to identify markets and applications for their technologies, develop commercialization teams, and prepare them to launch ventures and seek funding. She is the author of more than 15 books in the field of entrepreneurship and technology commercialization. Her personal entrepreneurial endeavors include two successful companies in commercial real estate brokerage, development, and investment, and two technology-based businesses that commercialized patented technologies. Dr. Allen served as entrepreneur-in-residence to a major aerospace firm, serves as advisor to several private companies, and is director of a NYSE company. She was just selected as Entrepreneurship Educator of the Year for 2014 by the U.S. Association for Small Business and Entrepreneurship.
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Product Details

  • Hardcover: 581 pages
  • Publisher: South-Western College Pub; 5 edition (February 1, 2008)
  • Language: English
  • ISBN-10: 0547014562
  • ISBN-13: 978-0547014562
  • Product Dimensions: 9.2 x 7.6 x 1 inches
  • Shipping Weight: 2.2 pounds
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Best Sellers Rank: #664,205 in Books (See Top 100 in Books)

More About the Author

Kathleen Allen has spent her career in the world of startups in one form or another: as an entrepreneur, educator, consultant, speaker, and author. She has written more than 15 books in the field of entrepreneurship and technology commercialization including the leading texts Launching New Ventures, 6th Ed. and Entrepreneurship for Scientists and Engineers. Allen co-founded several companies, now serves as an investor and adviser to startups, and is on the board of directors of a NYSE company. A frequent speaker at business events, she speaks about startup strategy and how to effectively innovate and commercialize new technologies.

Allen's desire to bring the empowering mindset and skills of entrepreneurs to anyone who wants to take charge of his or her career and life has led to a small eBook series with co-author Peter Economy, Common Sense for Uncommon Times, soon to be published on Amazon. Allen has appeared in The Wall Street Journal, Business Week, Forbes, The Associated Press, and Bloomberg, among other publications. Her blog site, The Venture Edge, with business writer Peter Economy, offers no-nonsense commentary and advice to entrepreneurs.

Dr. Allen is a Professor of Entrepreneurship and Technology Commercialization at the University of Southern California and is the founding director of the USC Marshall Center for Technology Commercialization. Her husband is an entrepreneur and they have four grown children; two are entrepreneurs.

Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful By K. Anderson on March 9, 2009
Format: Hardcover
This book is a great overview of all the topics one needs to consider when deciding to start a new business. It lets you get the big picture without wasting time reading lots of full-length books on each of the individual topics only to find that most of it doesn't apply to your particular application. I wouldn't say it's the only book you need to start a business, but the author provides plenty of reading suggestions should you find the need to go in-depth on certain topics. Maybe it's not the last book you read, but it makes a great first.

One thing I found annoying was the over use of phrases like "The successful entrepreneur knows how to blah blah blah..." It begins to sound like the author is describing some supreme sub-species in a nature documentary.

There was only one chapter I found absolutely horrible. It was the chapter on ethics. Since when is returning a check when a customer accidentally pays you twice a "complex moral issue with many shades of gray"? No wonder the business world is getting such a bad rap for no morals if this is what passes as a lesson in ethics!

Otherwise, I felt the information in the book was solid, and it was very engaging. It has numerous full case studies and every chapter has a few mini-studies to illustrate real-life examples of the topics in that chapter.
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Format: Hardcover Verified Purchase
I paid for a book for an upcoming class at the local university. I received a book that I did not order. When I emailed them to tell them I had an incorrect product they had me find a slew of numbers to prove I had the wrong book they told me the original book no longer was available. That is such a disappointment because now I am back to square one at ordering a very needed text for my upcoming class. Basically I was told oops we goofed. We will send you a refund. Well I am still waiting on that too.
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By gdean on October 3, 2013
Format: Hardcover Verified Purchase
again another purchase for school, that was just what I was looking for and needed. Again in great condition they have everything you need!
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By R.Suba on June 7, 2013
Format: Hardcover Verified Purchase
Very cheap and came to me very very fast!! This is a great product and I cannot complain at all about it!
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3 of 5 people found the following review helpful By textbook analyst on November 4, 2008
Format: Hardcover
This textbook is a total waste of money for anyone who is not forced to buy it by a professor who asks questions like, what is written on page 267.
The book contains mainly inaccurate and flawed concepts which have been adapted from original highly respected concepts (like Porter's 5 forces and the 4P's of marketing) at the author's will. By no means the mechanisms of running a business are covered in sufficient depth.
I agree that this book does not require an MBA to read. However, it does not substitute a solid business education. Reading this textbook and thinking you know what it takes to start up a company is like reading your cars manual and thinking you know what it takes to engineer automobiles.
Underlining the lack of sophistication of this textbook is that it sometimes reads like an advertising brochure for the University of Southern California where the author is teaching.
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By anon on August 11, 2009
Format: Hardcover Verified Purchase
This book has a lot of great material in it. It is easy to read and understand.
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