In Launching New Ventures, Allen prepares students to spearhead new initiatives—paying special attention to the process and activities required before a start-up can open for business. A conversational approach engages and encourages students to rely on this text as more than just a reference book. Real-world case studies, new venture checklists, plus Allen's own firsthand experience guide students through the logical process of recognizing an opportunity, testing a business concept, and implementing a formal business plan.
- Stressing the early stages of the process, Allen outlines the importance of completing a feasibility analysis prior to developing a business plan—unlike other texts that focus immediately on business plans.
- The Third Edition covers change management, deal structure, database and guerrilla marketing, emerging business models, and business failure.
- Internet Resources, an annotated list of URLs at the end of each chapter, refer students to relevant web sites for more information on chapter concepts.
- Hands-on tools appear at appropriate points throughout, such as outlines for a feasibility plan, a business plan, and an operational plan—plus a 20-point test to verify the status of independent contractors, an incorporation checklist, and a new products checklist.
