Launching Your Yahoo! Business (Paperback)

by Frank F. Fiore (Author), Linh Tang (Author)

Editorial Reviews

Product Description

 

You’ve made the decision to take your business online, but where do you go from here?  Launching Your Yahoo! Business helps you do everything from creating a business plan to using basic marketing strategies to promote your business to managing a Yahoo! store. It also includes tips and warnings on how to avoid common pitfalls, as well as terms and directions to web resources for additional information. This book will show you how to put the "e" in e-commerce with a successful Yahoo! store.

About the Author

Frank Fiore is an acknowledged eBusiness expert and accomplished author of six eBusiness books that have sold over 50,000 copies. His most recent book from Que Publishing is Writing a Business Plan in No Time. He has appeared on numerous TV and radio talk shows and teaches college level courses on eBusiness at Western International University.

Linh Tang is an award winning web designer, certified search engine optimizer and an e-Marketing expert. Linh has been designing web sites since 1995 and developing Yahoo Stores since 2000.

Product Details

• Paperback: 288 pages
• Publisher: Que; 1 edition (April 3, 2006)
• Language: English
• ISBN-10: 0789735334
• ISBN-13: 978-0789735331
• Product Dimensions: 9 x 6.9 x 0.8 inches
• Shipping Weight: 14.4 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars See all reviews (5 customer reviews)
• Amazon.com Sales Rank: #391,583 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

6 of 7 people found the following review helpful:

5.0 out of 5 stars A must-have, great resource for an individual or small business!, June 9, 2006

By	Pure Code "Glenn" (San Diego, CA USA) - See all my reviews

I was impressed at how this book introduces the whole ecommerce concept in language that won't make beginners cringe, and at the same time it contains enough advanced concepts to keep more established business owners interested. I really like how this book goes into detail about the steps of setting up an online store because I know a lot of people who are afraid to try things out on the web with no prior experience. The book gives many examples so concepts like templates and inventory control won't confuse fledgling entrepreneurs. The authors seem to know quite a bit about the how people use the Internet, and I can appreciate that type of sensibility as a web developer.

I recommend this book to those who want to get their feet wet in the rapidly growing ecommerce industry, and for those who already have businesses on the web... this makes for a solid reference manual. For those who currently run a Yahoo! store, there are dozens of things in the book which will help you grow your business. In fact it introduces a LOT of marketing concepts that many people dont know about when selling merchandise online.

1 of 1 people found the following review helpful:

5.0 out of 5 stars A must buy!, September 21, 2006

By	Micki (LA CA USA) - See all my reviews

A great methodical approach to getting your Yahoo! Stores e-business started quickly, efficiently, and effectively. If you're going to invest your time, energy, and money in a business, buying this book is the best investment you'll make. It highlights tips, key points, and presents worksheet appendices you can utilize for a quick start. Questions you're wise to address before you open your business are presented, along with web sites to consult as you make your decisions. The many screen displays are helpful in guiding you through the process.

5.0 out of 5 stars Launching a Yahoo Business even I can understand!, January 18, 2007

By	Wanda Bridges "Spidersbite999" (Shelby, NC USA) - See all my reviews

This book was very informative and gave solid advice on the how's, to's, what's, when's, and not to's of the business. I would recommend it for first timers especially.