Customer Reviews

Lawn Aeration: Turn Hard Soil into Cold Cash

5 star:		(3)
4 star:		(0)
3 star:		(1)
2 star:		(1)
1 star:		(0)

 

 

I started a lawn aeration service 6 months ago, i just got this book four days ago, i followed the sales instructions given here and my sales percentage changed right away, i wish i have bought the book prior to starting my company, i could have saved lots of time and money. Ancizar Marin Owner Sunshine Lawn Aeration Pembroke Pines, Florida (954) 222-7709

I HAVE BEEN LOOKING FOR A GOOD PART TIME BUSINESS TO START AND CAME ACROSS A YOUNG MAN THAT KNOCKED ON MY DOOR OFFERING LAWN AERATION TO ME. I HIRED HIM AND 20 MINS LATER WAS WRITING A CHECK FOR $60.00. MY LAWN THREE WEEKS LATER HAD NEVER LOOKED SO GREEN!! AFTER FINDING THIS BOOK I WAS ABLE TO PUT TOGETHER A NICE LITTLE BUSINESS. LAST YEAR I MADE OVER $15,000 ON THE SIDE OF BEING A FIREMAN. IT WAS ALL IN CASH TOO. PEDROTTI'S BOOK WAS GREAT. IT SPELLED OUT EVERYTHING ON MARKETING AND PRICING. HIS PLAN IS VERY WELL LAYED OUT AND EASY TO READ. WITHOUT THIS BOOK I WOULD HAVE MADE ALOT OF MISTAKES AND NOT HAD SUCH AN EASY TIME GETTING STARTED.

The technical information, while helpful, is a bit incomplete. The marketing ideas are good, but principally focus on limited approaches. The cost figures are out of date, as is much of the book. If you need basic information on the aeration business, and you are both aware of and accept the limitations of this old book, it is definitely worthwhile. I would love to see a new and updated edition of this book.

Sad to say Lawn Aeration: Turn hard Soil into Cold Cash is a complete waste of your hard earned $45.00. Pedrotti offers little information about the true "nuts & bolts" of aeration. Rather his entire goal appears to be trying to sell the reader his aeration marketing products! I read the book from cover to cover and found little useful aeration information. I decided to give it a second chance and re-read it two weeks later. In the end I was even more upset with the author and how he keeps coming back to having the reader purchase his "cheesy" marketing products. Take it from someone who knows a fair amount about aeration and marketing in general - this book is a total waste of time, money and excitement - it is nothing but a rip-off! Shame on you Mr. Pedrotti - you cannot possibly make money on aeration. Your scheme is to sell elementary school level marketing junk produced by you with a ridiculous claim that it actually works!

You know this is a great book because there are NO USED books for sale on AMAZON. Everyone who bought this book has kept it!!! This book explains most everything you need to know. Very complete book, gives you great ideas and expands your thinking upon how to correctly go about this business.