Professions, notably law, have traditionally considered advertising to be an inappropriate solicitation of business. The princliples long governing how lawyers developed their practices have, however, undergone significant change due to Supreme Court decisions. Relying on the First Amendment, the Court has overturned categorical bans on lawyers advertising and, in so doing, prompted a fresh consideration of what promotion, by way of advertising, lawyers may undertake in promotion of their practices and in the service of the public. What is permissible and what is not? What regulations are allowable in the protection of the substantial state interest and what infringes on the practitioner's rights? Hill examines all the essential factors including advertising itself; the law of advertising; the contemporary circumstances surrounding lawyers' advertising; the historical background which gave rise to restrictions on lawyers' commerical speech; the relevance of the First Amendment; the manner in which the Court and the profession have responded; and the continuing evolvement of standards. Hill's comprehensive, balanced, and highly informed analysis is a fundamental contribution on a subject of controversy not only in the legal profession but in others as well. It will serve as an essential resource for those in the law and those who relate to them from several vantage points.
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About the Author
LOUISE L. HILL is Professor of Law at Widener University's School of Law in Wilmington, Delaware, where she teaches and writes on the professional responsibility of lawyers.
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5 of 5 people found the following review helpful:
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Title is misleading,
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This review is from: Lawyer Advertising (Hardcover)
Although this book is titled "Lawyer Advertising," do not look for any tips or tactics. The subject matter is restricted to the law applicable to lawyer advertising - e.g. ethical rules, First Amendment concerns, etc. If you are looking for insight into the process of advertising, or suggestions on what works and doesn't, this book will do you no good whatsoever
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