Layout Index: Brochure, Web Design, Poster, Flyer, Advertising, Page Layout, Newsletter, Stationery Index (Turtleback)

by Jim Krause (Author) "Brochure. A broadly applied term that refers to printed material, usually folded, sometimes stitched, sometimes with pockets for inserts..." (more)
Key Phrases: Explore New Directions, Golden Mean, North Park Zoo (more...)

Editorial Reviews

Product Description
Idea Index kick-started a revolution in graphic design books, unique in size, feel--and most important--wealth of ideas. Layout Index is the next step, a compendium of layout idea-generators that will help designers explore multiple possibilities for visual treatments each time they turn the page. The visual and textual suggestions are divided into eight major areas, including newsletters, flyers, posters, brochures, advertising, stationery, page layout, and Web pages.

Each of these examples are designed to inspire effective solutions in the viewer's mind, rather than simply give specific answers to design problems. The tone and temperament of the design problems, as well as their solutions, vary from traditional to cutting-edge, from corporate to crazy. Designers will learn to solve their design problems, produce fantastic work and become better, more creative thinkers.

* Both creativity books and layout books are extremely popular
* As proven by Idea Index, the format of this book is a proven winner with designers

About the Author
Jim Krause has worked as a professional graphic designer for twenty years, in the last decade as a one-person design agency. He has produced award-winning work for a variety of clientele, including Microsoft, McDonald's and Seattle Public Schools. He lives in Bellingham, Washington.

Product Details

• Turtleback: 312 pages
• Publisher: North Light Books; 1st edition (May 1, 2001)
• Language: English
• ISBN-10: 1581801467
• ISBN-13: 978-1581801460
• Product Dimensions: 6 x 4.5 x 0.9 inches
• Shipping Weight: 12.8 ounces (View shipping rates and policies)
• Average Customer Review: 3.5 out of 5 stars See all reviews (30 customer reviews)
• Amazon.com Sales Rank: #65,985 in Books (See Bestsellers in Books)

  Popular in these categories: (What's this?)

  #9 in	Books > Computers & Internet > Graphic Design > Desktop Publishing
  #14 in	Books > Arts & Photography > Design & Decorative Arts > Graphic Design > Books
  #40 in	Books > Arts & Photography > Design & Decorative Arts > Graphic Design > Typography

Customer Reviews

Most Helpful Customer Reviews

39 of 43 people found the following review helpful:

5.0 out of 5 stars More of a great thing, May 17, 2001

By A Customer

I wrote a positive review of J. Krause's first book, the Idea Index, and have to remark on this one as well. Filled with lots and lots of images and very little commentary, these books are a bit hard to explain to non-designers, but they make perfect sense to people in the creative visual arts. I constantly use the first book, Idea Index, to help me get ideas flowing for logos and images. The new book, Layout Index, is packed(!) with full-color idea-starters for all kinds of print and web media. There is hardly a spread in this very fat little book that does not capture and hold my interest for one reason or another; hardly a page that does not offer serious fuel for creativity, no matter what the project. As the author says in his intro, these are NOT answer books, they are "WHAT IF" books. They get your mind cranking on all kinds of possibilities very quickly. I have shelves full of design books, but I keep these two on my desk, within reach at all times. A superb duo!

37 of 42 people found the following review helpful:

2.0 out of 5 stars Definitely a sequel., August 15, 2003

By	Maggie the Lizard Tamer (NY, NY) - See all my reviews

While Idea Index provides actual ides for nice graphical renderings, the layout index is very simple and very scarce when it comes to layout ideas. It has a limited number of sample ideas which only look good due to the images present in the layout. The layouts provided don't really add much to the presentation of the information in the examples. Also, the web layouts are especially horrendous - despite looking semi-pretty, they do not consider at all the medium (e.g. giant images take longer to load, etc.). I was pretty disappointed by this book after liking Idea Index so much.

Overall, the book is so-so. Going through it at a library will give you all the layout ideas this book could ever provide - there's no need to keep it on your shelf for future reference. If you're looking for good, or at least original print layout ideas, you better look elsewhere.

13 of 13 people found the following review helpful:

5.0 out of 5 stars Brilliant little book of inspiration, November 17, 2002

By	"lynnswriting" (Great Lakes Region) - See all my reviews

I'm fussy about books in general, and I'm even fussier about books for my business. This book represents money well spent. It is so small, but don't let that deceive you, it is packed with ideas that springboard you into your own creations. I begin looking through the book when I feel I've hit a wall with ideas... soon I say to myself "hey, that is a neat way to handle things, I wonder if I could adapt that..." and soon enough I have my own design for the client. I have never seen any of my designs turn out like cookie cutters of the book's concepts...but I have had some good inspiration from it! I love the way this book gets me thinking.