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Showing 1-2 of 2 reviews(3 star)show all reviews
1 of 1 people found the following review helpful
on February 10, 2010
This book is a valuable read if you have teams of people working in marketing and sales. Not so much for the entrepreneur who does her own marketing and sales, but it gives me ideas about how the two organizations should work together if my company ever grows that large.
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3 of 5 people found the following review helpful
It's fairly good book, though personally I liked more:

Managing Sales Leads: Turning Cold Prospects into Hot Customers by James Obermayer (Hardcover - Jan 5, 2007)

The fact, why I entered just 4 stars, is that book claims to be offering the lead GENERATION tactics, but unfortunately i feel it becomes very academic on those topics, and offers quite less practical information. The part of organizing the sales - marketing relations is good. But then no need call the book as GENERATION.
Anyway, if you want to view the "lead management" topic deeply, you need both mentioned books. IMHO.
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