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Lead Generation For Dummies [Kindle Edition]

Dayna Rothman
4.8 out of 5 stars  See all reviews (12 customer reviews)

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Book Description

Learn how to get your message heard above the onlinenoise

The buying process is greatly changed. With the Internet, thebuyer is in charge. If your product is going to compete, you needto master 21st century lead generation, and this book shows youhow. It's packed with effective strategies for inbound and outboundmarketing tactics that will generate leads in today's market.You'll learn the basics of lead generation, inbound and outboundmarketing, lead nurturing, ways to track ROI, and how to scoreleads to know when one is "hot". Follow the steps to create yourown personalized lead generation plan and learn how to sidestepcommon pitfalls.

  • Lead generation involves a strategy for generating consumerinterest and inquiry into your product as well as a process fornurturing those leads until each is ready to buy
  • Techniques include content marketing through websites, blogs,social media, and SEO as well as outbound marketing strategies suchas e-mail, PPC ads, content syndication, direct mail, andevents
  • This book explores the basics of lead generation, inbound andoutbound marketing, lead nurturing, tracking ROI on campaigns, leadscoring techniques, and ways to avoid many common pitfalls
  • Provides steps you can follow to create your own personalizedlead generation plan

Lead Generation For Dummies is the extra edge you need tocompete in today's technologically enhanced marketplace.

Editorial Reviews

From the Back Cover

Learn to:

  • Create a lead generation plan
  • Work with both inbound and outbound marketing
  • Nurture your leads and track ROI on your campaigns
  • Use lead scoring and know when a lead is hot

The comprehensive guide to mastering lead generation in today’s complex market

In the competitive world of the web, lead generation is key. If you’ve been trying to wrap your head around concepts like PPC, organic SEO, blogging, content marketing, and lead generation metrics, but can’t seem to get it right, this book is the guide you need to get started and stay on the path to effective lead generation.

  • Begin your journey — discover the elements of lead generation, as well as how to define your leads and lead generation goals
  • Connect your inbound efforts — explore content marketing, blogging, social media, your website, and SEO as lead generation methods
  • Get down with outbound — find out how to reach out and connect with potential leads via email, PPC ads, content syndication, and more
  • Measure your efforts — dig into the nitty gritty of lead generation with the metrics used to measure success
  • Tactics and tips — find out what pitfalls to avoid, lead generation experts to keep an eye on, and additional tactics for lead generation

Open the book and find:

  • An overview of lead-generation techniques
  • Tips on building lead-generation teams
  • Tricks for website usability and design
  • Best practices for form design and calls to action
  • Details on SEO, blogging, social media, and more
  • Techniques to maximize e-mail marketing success
  • Content marketing and event marketing tips and tricks

About the Author

Dayna Rothman is the senior content marketing manager at Marketo, a leader in the marketing automation space. Dayna leads content creation and strategy at Marketo and is the managing editor for the Marketo blog, which receives more than 400,000 unique visitors per year. Dayna has also been featured as one of the top 25 content marketers to watch according to Kapost, and one of the top 50 content marketing influencers according to Onalytica.

Product Details

  • File Size: 13125 KB
  • Print Length: 384 pages
  • Publisher: For Dummies; 1 edition (March 7, 2014)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B00IX6V26O
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #269,105 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

4.8 out of 5 stars
4.8 out of 5 stars
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Most Helpful Customer Reviews
2 of 3 people found the following review helpful
Format:Kindle Edition|Verified Purchase
The content is thorough and very detailed. However it's difficult to go back and review various sections because the Kindle version does not have a table of contents. It's 384 pages with no way to at least visually keep track of what section begins and ends where. That's really annoying and that's the reason I'm only giving it 3 stars. The inconsistencies with Kindle books is really beginning to be a pain. In fact, I think this will be my last Kindle purchase.
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4.0 out of 5 stars Packed with practical and valuable advice. February 12, 2015
Format:Paperback|Verified Purchase
Well written and documented. My only criticism, and a minor one, is that it could be more concise. Otherwise, I highly recommend this book.
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1 of 2 people found the following review helpful
If you currently are responsible for lead generation at your company - this is the book to read. There are best practices, new ideas, and all of this is in concise, easy to read format.
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1 of 2 people found the following review helpful
5.0 out of 5 stars Great Read on Lead Gen! April 15, 2014
I thought I knew everything about Lead Generation, boy was I wrong! Comprehensive and well written, this guide will give you the knowledge you need to successfully generate better leads
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0 of 1 people found the following review helpful
Gone are the days when marketers could simply throw crap against the wall and hope something sticks. It's no longer good enough to throw money at TV, Print and online advertising with the vague promise of brand recognition. The modern day marketer needs to know why, where, and how to spend marketing dollars, and needs to be able to measure the ROI of those dollars. In a data-driven analytics focused business culture, long-time marketers must adapt, and new marketers must learn, or accept failure.

Lead Generation for Dummies is the definitive source for marketing strategy in the modern business climate.
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2 of 4 people found the following review helpful
5.0 out of 5 stars Awesome Book on Lead Gen April 2, 2014
By Dayna
This book is really comprehensive. It includes all of the latest strategies and tips for lead generation, including social media, content marketing, and SEO. I haven't found a more complete book anywhere to date! It is great for beginners, but also has information for more advanced marketers as well.
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Most Recent Customer Reviews
5.0 out of 5 stars I Learned more that I expected.
This book helped me so much! I read it straight though. I learned more than I was expecting and with such detail. I would recommend this to anyone in any business. Read more
Published 6 months ago by Amazon Customer
5.0 out of 5 stars I am going to really enjoy the use that I get from reading this book
I am going to really enjoy the use that I get from reading this book. It will help me to design my business.
Published 8 months ago by Leonard Gojer
5.0 out of 5 stars Comprehensive tips and insights from one of the experts
Covers the spectrum of information for both lead gen newbies and those in-the-biz that feel like they need a little de-rusting and education on the latest concepts and tactics. Read more
Published 10 months ago by E. K. - SF
5.0 out of 5 stars Excellent resource for anyone looking to improve marketing and sales...
This books covers all aspects of lead generation - and offers techniques, data points, and examples to help you generate new leads and engage the ones you already have. Read more
Published 13 months ago by Jessica L.
5.0 out of 5 stars A "must-read" for marketers
This book answers pretty much ANY question you could think of about lead generation -- it covers super high-level lead gen strategy, but it also has a ton of granular examples to... Read more
Published 13 months ago by Margaret Jones
5.0 out of 5 stars If you want to learn about lead generation, this book is a MUST READ
Customer Video Review
Length: 0:58 Mins
Published 13 months ago by DJ Waldow
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More About the Author

Dayna Rothman is the Sr. Content Marketing Manager at Marketo and author of Lead Generation for Dummies. She runs the Marketo content initiatives and is the managing editor of the Marketo blog. Dayna has extensive experience in content marketing, social media, marketing automation, and inbound marketing. She has an MBA from Golden Gate University and lives in Oakland, CA.

Dayna was named one of the top 40 digital marketing strategists for 2014 according to Online Marketing Institute, one of the top 25 content marketers to watch according to Kapost, and one of the top 50 influencers on content marketing according to Onalytica.


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