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Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire Hardcover – August 10, 2012
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"A compelling book that will help bring alive the power of storytelling to make a meaningful difference in your business or your life." -- Sara Mathew, Chairman and CEO, Dun & Bradstreet
"Lead with a Story is now my go-to source for stories that inspire change across a broad range of business challenges. This is a must-read book for any leader who wants to up their game by leading through inspiration." -- Andy Murray, Founder of Saatchi & Saatchi-X and Mercury11
"I got your book late yesterday and started reading it after supper. I finished it this morning at 8:15. I couldn't put it down all night! This book is everything I had hoped it would be...and more." -- Jim Bangel, former Corporate Storyteller, Procter & Gamble
"This book offers the most storytelling success stories I've seen between two covers. It is invaluable for any leader who wants to inspire, motivate, or persuade." -- Annette Simmons, bestselling author of The Story Factor, and Whoever Tells the Best Story Wins
"By taking Smith’s instructions to heart and becoming master storytellers, we may all avoid fidgeting, glassy-eyed audiences in the future." --ABA Banking Journal
“…provid[es] the literary tools to create great stories that can teach, motivate and lead." --Wharton Magazine
"If you are a speaker, a teacher, a friend, a pastor, a worker, a leader...you will learn from this book! PICK IT UP!” --I'd Rather Be Craving blog
"...touts the value of story telling as a communication tool for business people." --800-CEO-Read
“Paul Smith is the consummate storyteller, but he is also a generous, sharing teacher who imparts a great deal of wisdom in his book.” --ForeWord Reviews
“…outlines a comprehensive, yet very practical guide to telling stories in business...a must read for anyone who engages with customers, stakeholders and employees.” --CMSWire.com
"...thoughtful, meaty, comprehensive and seriously useful... profoundly straightforward and helpful..." --Authentic Organizations
“…anyone could pick up the book, understand the actionable advice, and begin telling their own stories right away.” --SalesEngine.com
“Take your leadership skills to a higher level by crafting business stories that captivate, convince, and inspire!" --Management is a Journey
“Buy this book and let it help you find your story. Let Paul Smith show you how to tell that story." --PCB007
"...shows readers how to tell stories that build bridges into their future. If you want to go far, combine your competence with storytelling.” --Leadership Freak
“getAbstract recommends that managers, salespeople and presenters read this charming compilation, from its useful instructions all the way to its happily ever after.” --getAbstract
ExecRank Distinction Awards for Business Books 2012
“The book is chock full of great stories and clear, simple techniques you can use to be a better storyteller.” --thoughtLeaders
The Influential Marketing Book Award 2012
“…brilliant…filled with rare insights and ‘you had to be there’ style stories, this book lives up to its promise of using storytelling to deliver powerful lessons.” --Rohit Bhargava blog
“Packed with a wide variety of stories and scores of key lessons on leadership, Lead with a Story is an engaging and informative resource for any leader.” --Soundview blog
”Get a jump start on developing your own bank of leadership stories and check out Lead with a Story today.” --Seven Story Learning
"...this practical resource gives readers the guidance they need to deliver stories to stunning effect.” --Abduzeedo Design Inspiration
27 Gen: Generational Learning Works Both Ways 12 Best Books 2012
NOOP (Exploring the Networked Economy) 40 Best Influence & Persuasion Books 2013
“…offers interesting, engaging and practical advice for effectively crafting your own stories to better accomplish your personal and organizational goals.” --The Journal of Healthcare Contracting
"If you brief people, make speeches, or give presentations to your board or other groups, the book is worth your time.” --Musings from the CU Suite
"[Smith's] depth of understanding on how to craft great stories…has him doing some of the most important work of our time on the subject." --Ryan Powell blog
Masters in Communications 100 Influential Books Every Communications Major Must Read 2014
"I’ve been searching for an excellent book on storytelling in business. And I found it: Paul Smith’s Lead with a Story." --Speaking Practically
“I truly adore this book and recommend it to busy executives who want a quick source of material to use in their presentations and communications.” --Speaking Practically
Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated “corporate storytellers.” 3M banned bullet points years ago and replaced them with a process of writing “strategic narratives.” Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum.
The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success.
Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help:
• Define culture and values
• Engender creativity and innovation
• Foster collaboration and build relationships
• Provide coaching and feedback
• Lead change
• And more
Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter & Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.
More About the Author
Paul's work has been featured in The Wall Street Journal, Time Magazine, Success, Forbes, The Washington Post, PR News, CIO Magazine, Investors Business Daily, Marketing Research Magazine, the American Banking Journal, and London's Edge Magazine, among others.
In his 20 years with Procter & Gamble, Paul held leadership positions in both research and finance functions, and most recently served as director of consumer and communications research. Prior to P&G, Paul was a consultant for Arthur Andersen & Company.
His keynote speaking and training clients include international giants like Hewlett Packard, Progressive Insurance, Bayer Medical, Novartis, Kaiser Permanente, Ford Motor Company, Luxottica, and Procter & Gamble among dozens of others.
Paul holds a bachelors degree in economics, and an MBA from the Wharton School at the University of Pennsylvania. He lives with his wife and two sons in the Cincinnati suburb of Mason, Ohio.
Top Customer Reviews
My copy is highlighted, has notes in the margins, and will be referred to over and over. Some of the stories and examples used will be tailored to suit my needs - but they will be used (and re-used).
The book explains why stories are an effective means of communication, and then goes on to show how stories can be used to address a range of different types of leadership challenges, including:
* Setting a vision for the future
* Leading change
* Defining the organisation's culture
* Inspiring and motivating
* Helping people to find passion for their work
* Providing coaching and feedback
* Encouraging innovation and creativity
Included amongst the chapters on addressing leadership challenges are chapters on the practical elements of creating and using stories effectively, including chapters on the structure of a story, keeping it real, stylistic elements, the element of surprise, metaphors and analogies, and recasting your audience into the story. The appendix includes a range of reproducible worksheets and checklists for creating stories.
The author takes his own advice, using stories to structure his content, so that the book as a whole is a compelling and emotionally engaging read. I find his advocacy of the use of stories persuasive, and the step-by-step instructions and checklists for creating interesting stories will be very useful for any organisational leader who wants to acquire potent communication skills.
Hint: When you want convivial and collaborative meetings, or dinner parties you know what table shapes to seek.
But that wasn't the biggest surprise. As you might imagine the students were excited about presenting to the judge their low-cost solution for improving justice in his district. Belatedly they learned how vital it is to get crystal clear on the goal of a project. The judge's view of improving jury deliberation was to speed up the process and eliminate the backlog of cases that made him work so hard. That's why, upon hearing the students' recommendations he immediately did the opposite.Read more ›
Most Recent Customer Reviews
Market… for those with NO knowledge of experience AND in your a huge corp environment. Boring read...and not good directive. Very general in nature. Read morePublished 16 hours ago by Maverick
This work is engaging and informative. Not only do you walk away with some great stories that you can share for an array of lessons and situations, but you actually learn how to... Read morePublished 3 months ago by Steve
I loved this book! I found it to be superbly inspiring. I found myself highlighting multiple parts of almost every story told. Read morePublished 4 months ago by Chris ODell
Excellent case for the importance of storytelling in presenting a persuasive plea, with good examples.Published 4 months ago by John Rollow
Excellent tool full of resources to start storytelling in your professional and personal life. Beautiful and useful stories for almost every situation.Published 4 months ago by Juan Diaz O
I saw Paul present, and he was pretty good, so I bought this book. While the guidance is good, his stories were not interesting enough to hold my attention. Read morePublished 4 months ago by Amazon Customer
This book doesn't tell you anything about how to tell better stories. In most of the book, the authors tells you examples of how he used stories in his career. Read morePublished 5 months ago by CM