As refreshingly simple and easy to follow as it is thought-provoking Management Today
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About the Author
an unshakable optimist, is the author of the bestselling book Start with Why
, which challenged traditional assumptions about how great leaders and great companies inspire people. He has shared his ideas with companies big and small, members of Congress and the highest levels of the U.S. military. His TEDTalk based on Start with Why
is the second most popular video of all time on TED.com. He lives in New York City.