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The Leader's Edge: Using Personal Branding to Drive Performance and Profit
 
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The Leader's Edge: Using Personal Branding to Drive Performance and Profit [Hardcover]

Susan Hodgkinson (Author)
4.3 out of 5 stars  See all reviews (6 customer reviews)

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Book Description

September 9, 2005
The Leader’s Edge is must read for aspiring entrepreneurs and executives. Susan Hodgkinson has done what most management consultants and scholars are unable to do. She has written a book consistent with the best research on impression management, social networks and executive development without the jargon. The Leader’s Edge provides keen insights and actionable prescriptions for creating a personal brand. The 5 P’s framework is the most useful I have found for analyzing and taking action to maximize how others will value your potential to contribute and be willing to invest in it.

“Every aspiring professional of color needs to read this book. Susan Hodgkinson writes with sensitivity to the challenges racial minorities often face in large corporations. Her advice is part and parcel of the tools one needs to be liberated from the self limiting and defensive approaches minorities often take to being undervalued in their places of work. This book is about power and taking control of one’s own destiny.”


—David Thomas, Professor of Organization Behavior, Harvard Business School, and Author of Breaking Through, The Making of Minority Executives in Corporate America

“Sue Hodgkinson is a brilliant executive coach and a vital partner to me in supporting some of my most important clients at Genzyme. Sue brings her successful approach forward in The Leader’s Edge. She gets to the heart of the matter in a way that few others do, enabling leaders to envision and embark upon new pathways to personal excellence.”
—Joan Wood, Senior Vice President, Leadership and Organization Development, Genzyme Corporation

“Every leader at every level needs to read this book.”
—Deborah Merrill-Sands, Dean, Simmons School of Management

“Progressing to senior leadership requires a concerted series of adjustments in your leadership approach. This book helps you assess all the dimensions of how you lead, as well as the barriers you should anticipate as you ascend, and strategies for overcoming them. The personal brand framework is practical and following Hodgkinson’s advice will bring quick, high impact results to your work.”
—James G. Connolly, Vice Chairman, Commercial Markets, Citizens Financial Group

“With the clarity and passion of a true visionary, Sue Hodgkinson delivers a practical and potent approach to the phenomenom of ‘personal branding’”.
—Donna D’Cruz, Founder and CEO of Rasa Music



Editorial Reviews

About the Author

Susan Hodgkinson , a national expert in the field of personal and leadership brand management, is Principal of The Personal Brand Company. She is an award-winning executive coach, leadership development expert, and keynote speaker. She is a competitive triathlete and lives with her family in Massachusetts.


Product Details

  • Hardcover: 146 pages
  • Publisher: iUniverse, Inc. (September 9, 2005)
  • Language: English
  • ISBN-10: 0595673074
  • ISBN-13: 978-0595673070
  • Product Dimensions: 9 x 6 x 0.5 inches
  • Shipping Weight: 11.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #2,321,272 in Books (See Top 100 in Books)

More About the Author



Susan Hodgkinson, Principal
The Personal Brand Company


Susan Hodgkinson is Principal of The Personal Brand Company® which she founded in 1994. She is a leadership development expert, award-winning executive coach, and professional speaker. Prior to creating her firm, Ms. Hodgkinson was a financial services marketing executive.

Ms. Hodgkinson is a trailblazer in personal branding. Her proprietary personal and leadership brand framework has reinvigorated professional development by providing employees with the mindset, methods and tools they need to achieve excellence and help drive breakthrough business performance. Pragmatic, market-centric and focused on personal accountability, Hodgkinson's work has benefitted dozens of Fortune 500 companies and tens of thousands of employees in the U.S, Europe, and Asia-Pacific. Clients include professionals and developing leaders at all levels in organizations who have significantly increased their impact, confidence and mobility through this work.

Susan Hodgkinson's work has most recently been featured in The New York Times, Politico, Detroit Free Press, Essence Magazine, The Boston Globe, ABC News, Fox News, Chronicle, and other major electronic media and syndicated business columns in the US and Europe. She holds her MBA from the Simmons School of Management. She is adjunct Faculty at the World Economic Forum in Geneva, The Ross School of Business at University of Michigan, Babson College Executive Education and at Simmons. She is a frequent presenter at national conferences, and has written articles for Employee Benefits News, The Merger & Acquisitions Advisor, Profiles in Diversity and Women's Business Journal.

She is the author of The Leader's Edge: Using Personal Branding to Drive Performance and Profit, now a publisher's Top 10 Best Seller (iuniverse, 2005) and winner of the NABE Book Award.


 

Customer Reviews

6 Reviews
5 star:
 (4)
4 star:
 (1)
3 star:    (0)
2 star:
 (1)
1 star:    (0)
 
 
 
 
 
Average Customer Review
4.3 out of 5 stars (6 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

1 of 1 people found the following review helpful:
5.0 out of 5 stars Clear Steps to Improve Your Career, May 1, 2006
By 
Joe (Illinois) - See all my reviews
This book is very well written. Susan clearly describes steps to take to assess and improve your job skills, then goes on to explain how to market yourself within an existing organization. After reading the book I understand how some people work hard all their careers, but never move to influential positions in a corporation. You won't do that if you read the book!
I am currently loaning the book to young co-workers as a "must read."
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2 of 3 people found the following review helpful:
5.0 out of 5 stars smart book, November 18, 2005
This review is from: The Leader's Edge: Using Personal Branding to Drive Performance and Profit (Hardcover)
This is a smart leader's tool--models, frameworks, examples, case studies. The author has clear real life experience which makes it different than theoretical approaches by those with no practical background.
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4.0 out of 5 stars It's a good buy, August 15, 2008
I had to purchase this book for a leadership class I am taking.
It was difficult to start but ended well. I learned new things and think about it often. My next step is to create my own brand and this book will help do that. Enjoy!
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