Customer Reviews

The Leader's Edge: Using Personal Branding to Drive Performance and Profit

5 star:		(4)
4 star:		(1)
3 star:		(0)
2 star:		(1)
1 star:		(0)

 

 

This book is very well written. Susan clearly describes steps to take to assess and improve your job skills, then goes on to explain how to market yourself within an existing organization. After reading the book I understand how some people work hard all their careers, but never move to influential positions in a corporation. You won't do that if you read the book!
I am currently loaning the book to young co-workers as a "must read."

This is a smart leader's tool--models, frameworks, examples, case studies. The author has clear real life experience which makes it different than theoretical approaches by those with no practical background.

I had to purchase this book for a leadership class I am taking.
It was difficult to start but ended well. I learned new things and think about it often. My next step is to create my own brand and this book will help do that. Enjoy!

Although it's called The LEADER'S Edge, a more appropriate title might be The PERSON'S Edge, as I think it's a must read for EVERYONE over the age of 18. It's a wonderfully easy-to-understand and deeply thought-provoking book about how we show up to the world (which is often quite different than how we think the world sees us) and how, through heightened self-awareness and feedback, we can enhance our personal brand in everyday situations - professional and personal. I've recommended this book to everyone from the leader of a 600+ person practice to administrative personnel, and the reactions have been equally positive and powerful. I can't wait for my children to be old enough to read it themselves. I truly believe the world would operate more effectively if we all invested the time to read this book.

Excellent for leaders at all levels! This is an engrossing,informative & extremely helpful book replete with practical advice, guidance & wisdom. I highly recommend it to anyone in a leadership/management position.

This book is overly simplistic in its view of the dynamics of perception and communication. While very nice for the marketing of companies or inatimate object, or dealing with first time meetings,it circumvents the tougher work of what makes up day to day relationships. Found "Crucial Conversations Tools for Talking When the Stakes Are High" by Kerry Patterson, Joseph Grenny, Ron Mcmillan and Al Switzler along with the Handbook for the Center for Creative Leadership to be much more useful books for managers in day to day interactions. A person's reality is based more on who they are not just what another person projects. People come loaded in comunication dynamics with their own filters, some of which go back to their childhood. Learning how to discover the other's person's story and finding common ground is a better technique than just image marketing. Unfortunately I have seen this book misued in the work place by managers, particularly with female employees and in industries that this author is coaching. Could be a favorite stance of a weak, need to be liked manager who is better at playing the blame game instead of examining the problem for solutions. Communications and perception are more of an intertwining dynamic not a one sided presentation that only one party is responsible for.