Helmut Maucher's preferred leadership style is management by provocation. He is a straight-talking industrialist who scoffs at common wisdom and generates uncommon sales and profit growth, year after year. In this book Maucher speaks out on his management style and philosophy, illustating his views with his own sucesses. "Leadership in Action" presents Maucher's insights into a wide array of management and marketing issues facing multi-national corporations. How do corporations handle multilingual, multicultural differences among employees and consumers? Can acquisitions be used as elements in a marketing strategy? What is the role of business in problems such as world hunger? These questions are of growing importance to managers around the world and Maucher's experiences may open their eyes to new realities. Helmut Maucher is knowledgable in matters of leadership on the global frontier and offers an inside look at Nestle's operations and the secrets of its success.
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Book Description
Editorial Reviews
Language Notes
Text: English (translation)
Original Language: German
Original Language: German
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2 of 2 people found the following review helpful:
5.0 out of 5 stars
Excellent, though somewhat dry.,
By A Customer
This review is from: Leadership in Action: Tough-Minded Strategies from the Global Giant (Hardcover)
Maucher's German precision and often mentioned Swiss pragmatism makes this book a masterpiece in understatement. It is not an entertaining read but rather an informative one. The anecdotes that are such an intrinsic part of similar American writings are not present in this book. While it makes it somewhat dry going at time, it does nothing to detract from the valuable contents of the book. Read it, because it offers interesting insight into the way a European executive thinks. Maucher's statements, both economic and (the few) political, are astoundingly accurate and his social preditctions using economic indicators can only be described as uncanny. In particular his prediction of the current tensions in the Indian peninsula. You may not enjoy it, but one can certainly learn from it.
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