As usual, they provide concrete examples, practical steps and tools for making it real to employees and those accountable for results.
For that reason, I strongly recommend that all decision-makers in a given organization read this book, then discuss it with other members of senior management.
Leadership Brand is an excellent framework for developing the capaiblity of an organization to drive results through distinctive leadership.
Dave Ulrich and Norm Smallwood are the global authority on leadership branding. They authored this book based on their experiences with the corporate world unlike other authors who... Read morePublished 6 months ago by Professor M.S.Rao, International Leadership Expert and Author of 30 Books on Leadership
I really thought the first half of the this book was a knockout. The author painted such a great picture of what examples of strong leadership should be like. Read morePublished on July 25, 2012 by Robert Kirk
It's easy to pick out what makes a particular brand distinct and valuable... Apple, Costco, Wal-mart all have a definite public perception that drives their operation. Read morePublished on May 10, 2008 by Thomas Duff
Legendary organizational theorist James March once called leadership a "bogus concept." His disparaging label definitely applies to the fuzzy material masquerading as leadership on... Read morePublished on January 30, 2008 by Kurt W. Sandholtz
Customers associate Wal-Mart with wide product selection and low prices, Federal Express with prompt, reliable service, and Apple Computer with innovation and elegant design. Read morePublished on November 26, 2007 by Rolf Dobelli
Dave Ulrich and Norm Smallwood are breaking open an enormously important concept. As the companion "meta" brand to an organization's perceived commercial identity,the intangible... Read morePublished on November 21, 2007 by Timothy R. Clark
This is not your typical leadership book. Ulrich and Smallwoood have gone beyond repackaging the same old motivational look at leadership. Read morePublished on October 7, 2007 by Starr L. Eckholdt
Leadership Brand is an excellent framework for developing the capaiblity of an organization to drive results through distinctive leadership. Read morePublished on September 26, 2007 by Curt J. Howes
An excellent book and guide for leaders that want to stick out of the pack and distinguish themselves with a world-class leadership style from the outside in. Read morePublished on September 13, 2007 by Lukas Michel