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Leadership Brand: Developing Customer-Focused Leaders to Drive Performance and Build Lasting Value Hardcover – August 13, 2007
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The ultimate test of a leadership brand occurs only after the top leader steps down... --Investor's Buisness Daily, September 25, 2007
Put this book on your reading list it presents a compelling and practical approach to developing and sustaining a leadership brand. --International Human Resources Information Management, November 2007
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Top Customer Reviews
' Leadership is more than individual leaders. "An exceptional individual leader may deliver outstanding results for a while, but the quality of leadership is what sustains results ... Leader emphasizes the qualities of the individual and how he or she leads and engages others ... leadership emphasizes the quality of leaders throughout an organization."
' It focuses on results, not on the traditional personal characteristics of leaders. "Our study of leadership began with a simple premise: leaders must deliver results ... the leadership field has become so enamored with competencies and personal characteristics of leaders that the leader's job to also deliver results was almost forgotten."
' Its leadership focus is from the"outside/in instead of the inside/out." "Outside in means that customer (and investor) expectations should frame, focus, and influence leader behaviors. When leaders know and do things that add value to customers, they are more likely to be doing the right thing."
' It uses the metaphor of a brand (like those of Pepsi, Lexus and Nokia) to reframe the power of leadership. "Leadership brand is the identity of the firm in the mind of the customers ... Leadership brand occurs when leaders' knowledge, skills, and values focus employee behavior on the factors that target the issues that customers care about ...Read more ›
HOW THIS BOOK IS DIFFERENT:
Concentrates on leadership as a company endeavor, not as a matter of individual growth.
The authors attempt to get you to analyze your company's leadership from the outside in.
This is truly about leadership development in the company.
The chapter on "Assessing Leaders Against the Brand" is worth the price of the book.
Good research and citations.
You may have trouble reading this book from cover to cover.
What's here is far too programmatic to be practical taken whole.
The concept of "Leadership Brand" may get in your way.
If you're interested in leadership development, this book should be on your shelf.
Now for the detailed review.
There's not much new about leadership. But every new leadership book attempts to give you something unique, a new way to look at the subject, new things to try, or old things to try in different way. Every book tries to shift your thinking.
Leadership Brand by Dave Ulrich and Norm Smallwood attempts to shift your thinking from studying leaders to studying leadership and toward influencing how leaders connect the company to customers and other "outsiders." They work through the metaphor of a "leadership brand," which they tell us is "the identity of the firm in the mind of the customers made real to employees because of customercentric leadership behaviors."
That quote tells you that this book will stretch your thinking about leadership development in your company.Read more ›
With regard to this book's title, Ulrich and Smallwood offer another affirmation: "We believe that all organizations have a leadership brand, either explicitly crafted and deployed or implicitly perceived and randomly perpetuated...[Therefore] leadership brand is the identity of the leaders throughout an organization that bridges customer expectations and employee and organizational behavior." I've noticed that in recent years, several of the same companies (e.g. Berkshire Hathaway, FedEx, GE, Johnson & Johnson, PepsiCo, Procter & Gamble, and Toyota Motor) appear on the annual lists of those Most Valuable as well as those Most Highly Admired. These exemplary companies all have high-impact leadership that consistently produces superior results. I've also noticed that the U.S. military services and their academies are also renowned for the high quality of their leadership development programs.Read more ›
Most Recent Customer Reviews
Dave Ulrich and Norm Smallwood are the global authority on leadership branding. They authored this book based on their experiences with the corporate world unlike other authors who... Read morePublished 17 months ago by Professor M.S.Rao, International Leadership Expert and Author of 30 Books on Leadership
I really thought the first half of the this book was a knockout. The author painted such a great picture of what examples of strong leadership should be like. Read morePublished on July 25, 2012 by Robert Kirk
It's easy to pick out what makes a particular brand distinct and valuable... Apple, Costco, Wal-mart all have a definite public perception that drives their operation. Read morePublished on May 10, 2008 by Thomas Duff
Legendary organizational theorist James March once called leadership a "bogus concept." His disparaging label definitely applies to the fuzzy material masquerading as leadership on... Read morePublished on January 30, 2008 by Kurt W. Sandholtz
Customers associate Wal-Mart with wide product selection and low prices, Federal Express with prompt, reliable service, and Apple Computer with innovation and elegant design. Read morePublished on November 26, 2007 by Rolf Dobelli
Dave Ulrich and Norm Smallwood are breaking open an enormously important concept. As the companion "meta" brand to an organization's perceived commercial identity,the intangible... Read morePublished on November 21, 2007 by Timothy R. Clark
This is not your typical leadership book. Ulrich and Smallwoood have gone beyond repackaging the same old motivational look at leadership. Read morePublished on October 7, 2007 by Starr L. Eckholdt
Leadership Brand is an excellent framework for developing the capaiblity of an organization to drive results through distinctive leadership. Read morePublished on September 26, 2007 by Curt J. Howes
An excellent book and guide for leaders that want to stick out of the pack and distinguish themselves with a world-class leadership style from the outside in. Read morePublished on September 13, 2007 by Lukas Michel