The authors lay out a straightforward six-step process of creating a leadership brand --The New York Times, September 4, 2007
The ultimate test of a leadership brand occurs only after the top leader steps down... --Investor's Buisness Daily, September 25, 2007
Put this book on your reading list it presents a compelling and practical approach to developing and sustaining a leadership brand. --International Human Resources Information Management, November 2007
About the Author
Dave Ulrich is Professor of Business at the University of Michigan and co-founder of The RBL Group, an education and consulting firm that helps organizations and leaders deliver value. He has published 12 books and more than 100 articles. Norm Smallwood is co-founder of The RBL Group and co-author of four books. He is also on the faculty of the Executive Education Center at the University of Michigan Business School. They are co-authors of Results-Based Leadership and How Leaders Build Value.